SaaS-Story in the Making

146: How Listening to Your Customers Can Grow Your Company – with Sameer Narkar

February 09, 2021 Matt Wolach Season 1 Episode 46
SaaS-Story in the Making
146: How Listening to Your Customers Can Grow Your Company – with Sameer Narkar
Chapters
SaaS-Story in the Making
146: How Listening to Your Customers Can Grow Your Company – with Sameer Narkar
Feb 09, 2021 Season 1 Episode 46
Matt Wolach

EPISODE SUMMARY

Sameer discusses the science and the art of applying the tool of social listening to scale businesses with Matt Wolach, host of SaaS-Story in the Making Podcast. Sameer shed light on the subtle difference between social CRM and social listening while broadening on how both could be used to evaluate and act on insights gained from customers’ feedback.

 

PODCAST-AT-A-GLANCE

Podcast: SaaS-Story in the Making

Episode:  How Listening to Your Customers Can Grow Your Company

Host:  Matt Wolach, a B2B, SaaS Sales Coach, Entrepreneur, and Investor

Guest:  Sameer Narkar, founder of Konnect Insights – a social listening and analytics tool.

 

TOP TIPS FROM THIS EPISODE

Customers’ Feedback is the Basis for an Ever-Growing Business

Sameer believes that working with customers’ feedback is of great importance to the growth of a company. Seeking feedback gives more ideas that could be worked on to build a better product.  It also establishes a bond between businesses and their customers.

 

Listen, Evaluate, and Act on Insights

Business Insights are not stumbled upon by chance. Instead, they are gotten from deliberate data sourcing and gathering and careful evaluation. Sameer thinks that gathering customer data is Gold and he touts social CRM and social listening as the most important tools.


EPISODE HIGHLIGHTS

Customers’ Feedback is a Prefactor to Success

Sameer says that “feedback comes when you are constantly in touch with your customers.” “Constantly seeking feedback gives more ideas that could be worked on to build a better product.” Sameer adds that “you can do a lot of research, you can check out other products, but you only get to know what to build on with feedback from your customers.”

 

Have a Clear Framework of Values

Sameer urges companies to be “very specific about the way they communicate to customers whether is on a website or when they reach out to them during demos or after-sales.” Sameer wants companies to “have a voice and a tone as well as a clear set of values and to reiterate these values over and over.”


TOP QUOTES

Sameer:

[3:15] “When your ideas and that of your clients align, only then should you decide what to do.”

[10:10] “Customers are willing to help you evolve as long as you are willing to help them out.”

[12:15] “You can do a lot of research, you can check out other products but you only get to know what to build on with feedback from your customers.”

[22:00] “Yes sales and marketing are important but you will get more customers from the quality of feedback from existing customers.”

[22:24] “Going forward, word of mouth gets you results than other marketing efforts.”

 
LEARN MORE

To learn more about Sameer Narkar and Konnect Insights, visit: https://konnectinsights.com/ 

You can also find Sameer Narkar on LinkedIn at https://www.linkedin.com/in/sameernarkar/ 

For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.


As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-matt

Show Notes

EPISODE SUMMARY

Sameer discusses the science and the art of applying the tool of social listening to scale businesses with Matt Wolach, host of SaaS-Story in the Making Podcast. Sameer shed light on the subtle difference between social CRM and social listening while broadening on how both could be used to evaluate and act on insights gained from customers’ feedback.

 

PODCAST-AT-A-GLANCE

Podcast: SaaS-Story in the Making

Episode:  How Listening to Your Customers Can Grow Your Company

Host:  Matt Wolach, a B2B, SaaS Sales Coach, Entrepreneur, and Investor

Guest:  Sameer Narkar, founder of Konnect Insights – a social listening and analytics tool.

 

TOP TIPS FROM THIS EPISODE

Customers’ Feedback is the Basis for an Ever-Growing Business

Sameer believes that working with customers’ feedback is of great importance to the growth of a company. Seeking feedback gives more ideas that could be worked on to build a better product.  It also establishes a bond between businesses and their customers.

 

Listen, Evaluate, and Act on Insights

Business Insights are not stumbled upon by chance. Instead, they are gotten from deliberate data sourcing and gathering and careful evaluation. Sameer thinks that gathering customer data is Gold and he touts social CRM and social listening as the most important tools.


EPISODE HIGHLIGHTS

Customers’ Feedback is a Prefactor to Success

Sameer says that “feedback comes when you are constantly in touch with your customers.” “Constantly seeking feedback gives more ideas that could be worked on to build a better product.” Sameer adds that “you can do a lot of research, you can check out other products, but you only get to know what to build on with feedback from your customers.”

 

Have a Clear Framework of Values

Sameer urges companies to be “very specific about the way they communicate to customers whether is on a website or when they reach out to them during demos or after-sales.” Sameer wants companies to “have a voice and a tone as well as a clear set of values and to reiterate these values over and over.”


TOP QUOTES

Sameer:

[3:15] “When your ideas and that of your clients align, only then should you decide what to do.”

[10:10] “Customers are willing to help you evolve as long as you are willing to help them out.”

[12:15] “You can do a lot of research, you can check out other products but you only get to know what to build on with feedback from your customers.”

[22:00] “Yes sales and marketing are important but you will get more customers from the quality of feedback from existing customers.”

[22:24] “Going forward, word of mouth gets you results than other marketing efforts.”

 
LEARN MORE

To learn more about Sameer Narkar and Konnect Insights, visit: https://konnectinsights.com/ 

You can also find Sameer Narkar on LinkedIn at https://www.linkedin.com/in/sameernarkar/ 

For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.


As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-matt