SaaS-Story in the Making

158: How to Use Digital Marketing to Scale Your SaaS Company – with Paris Childress

May 04, 2021 Matt Wolach Season 1 Episode 58
SaaS-Story in the Making
158: How to Use Digital Marketing to Scale Your SaaS Company – with Paris Childress
Chapters
SaaS-Story in the Making
158: How to Use Digital Marketing to Scale Your SaaS Company – with Paris Childress
May 04, 2021 Season 1 Episode 58
Matt Wolach

EPISODE SUMMARY

We had Paris Childress, CEO and Founder of Hop Online, bounce on over and talk about the power of digital marketing and how it can be applied to SaaS startups with Matt Wolach, host of the SaaS-Story in the Making Podcast.

Paris also talks about the power of the consumer in the information age, as well as the importance of taking action as software founders where the fast-paced environment creates incredible advantages over the competition.


PODCAST-AT-A-GLANCE

Podcast: SaaS-Story in the Making

Episode: How To Use Digital Marketing To Scale Your SaaS Company

Host: Matt Wolach, a B2B SaaS Sales Coach, Mentor, and Investor

Guest: Paris Childress, CEO, and Founder of Hop Online


TOP TIPS FROM EPISODE

  • The Peak of the Information Age
  • Product-Market Fit

EPISODE HIGHLIGHTS

  • Just Do It
  • Marketing Evolved 


TOP QUOTES

Paris:

[04:22] “Don’t hesitate, don’t wait until the moment is perfect. You gotta just charge ahead.”

[06:23] “When it comes to SaaS, I think that paid searches are still king because of its ROI.”

[14:55] “Consumers have so much access to information now. They’re very empowered by that.”

Matt:

[04:01] “Just get started. It doesn’t have to be perfect right away.”

[04:13] “You just get started and you figure out what needs to be done and you make it happen.”

[19:26] “If your marketing is working well, and the sales are working well in conjunction, that’s the machine you can convince an investor with.”


LEARN MORE

Learn more about Paris Childress and his company Hop Online here: https://hop.online/ 

You can also find Paris on LinkedIn here: https://www.linkedin.com/in/parischildress/ 

For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.

As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-matt
Show Notes

EPISODE SUMMARY

We had Paris Childress, CEO and Founder of Hop Online, bounce on over and talk about the power of digital marketing and how it can be applied to SaaS startups with Matt Wolach, host of the SaaS-Story in the Making Podcast.

Paris also talks about the power of the consumer in the information age, as well as the importance of taking action as software founders where the fast-paced environment creates incredible advantages over the competition.


PODCAST-AT-A-GLANCE

Podcast: SaaS-Story in the Making

Episode: How To Use Digital Marketing To Scale Your SaaS Company

Host: Matt Wolach, a B2B SaaS Sales Coach, Mentor, and Investor

Guest: Paris Childress, CEO, and Founder of Hop Online


TOP TIPS FROM EPISODE

  • The Peak of the Information Age
  • Product-Market Fit

EPISODE HIGHLIGHTS

  • Just Do It
  • Marketing Evolved 


TOP QUOTES

Paris:

[04:22] “Don’t hesitate, don’t wait until the moment is perfect. You gotta just charge ahead.”

[06:23] “When it comes to SaaS, I think that paid searches are still king because of its ROI.”

[14:55] “Consumers have so much access to information now. They’re very empowered by that.”

Matt:

[04:01] “Just get started. It doesn’t have to be perfect right away.”

[04:13] “You just get started and you figure out what needs to be done and you make it happen.”

[19:26] “If your marketing is working well, and the sales are working well in conjunction, that’s the machine you can convince an investor with.”


LEARN MORE

Learn more about Paris Childress and his company Hop Online here: https://hop.online/ 

You can also find Paris on LinkedIn here: https://www.linkedin.com/in/parischildress/ 

For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.

As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-matt