Ep. 23: Danish Service Design Applied in Japanese Preventive Healthcare with Esben Grøndal

In this episode we're joined by Esben Grøndal. Esben co-founded the Japanese subsidiary of Danish Healthcare and welfare agency Public Intelligence, where he is responsible for everything from generating sales to delivering service design and innovation consultancy between Denmark and Japan. Over the course of this hour Esben uses his service design lens to walk us through the opportunities and challenges of the relatively untapped Japanese Welfare and Preventive Healthcare market. Together, as two Human Centered Design professionals, Esben and I explore how might we use Japanese cultural assets; such as omotenashi or teinei to accelerate the design process rather than hinder it. 

I hope you enjoy this conversation as much as I did and don’t forget to share your feedback with me on your favorite social platform. 

Let's begin!

💡06:35  |  The business case for a Danish service company to open in Japan.
💡13:15  |  Dichotomy of "Japan = Technology."
💡18:58  |  What I wish someone had told me to when I started.
💡27:50  |  Conducting user research in Japan
💡31:38  |  ThHurdles in a fragmented Japanese healthcare system
💡37:51  |  Design Arbitrage in Japan; the COCOA app.
💡41:35  |  Denmark-Japan Collaboration; role of research and participants in an efficient design process
💡1:03:15  |  Channeling Japanese assets building into well designed services
💡1:06:10  |  Defining a model on how to involve citizens

To connect with Esben on LinkedIn here or to find out more about Public Intelligence, visit their website.