Ep. 49: The Business of Design; from Startup to IPO and Beyond with Boris Jitsukata

In this episode we are joined by Boris Jitsukata. Boris is the Managing Director of the German entity of Goodpatch, a Design Studio, and an executive board director at their HQ in Tokyo. Goodpatch went public in 2020 at Tokyo Stock Exchange, making it Japan's first IPO as a design firm.

In this episode Boris shares with us the power of leaning into uncertainty like a designer, his journey of not only growing a company but also growing with a company. We also explore the power of duality; both in Business and Design but also in a Japanese HQ and international sister studios and look the the future and learn about what trends Boris is most excited about including; life beyond the screen.

I hope you enjoy this conversation as much as I did. Please share you feedback with me on your favorite social medial platform.

Let's begin!

💡 Key Conversations
09:05  |  From Startup to IPO; diversifying revenue streams and managing talent
27:05  |  Prototyping in and on your business
39:00  |  Managing multi-city studios; siblings not twins
51:20  |  Future trends; Planet-Centric Design, XR & life beyond the screen
01:01:40  |  Role of co-creating in tackling complex problems

Learn more about Boris here or Goodpatch here.

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