The Brad Weisman Show

Red Carpet to Real Estate in Beverly Hills with Johny Pach

November 30, 2023 Brad Weisman, Realtor
The Brad Weisman Show
Red Carpet to Real Estate in Beverly Hills with Johny Pach
Show Notes Transcript Chapter Markers

Join us as we navigate the glitzy labyrinth of Beverly Hills real estate with industry insider Johny Pach.  Johny, once at the helm of a global advertising agency, sheds light on his transition into real estate, sharing his story of courage, tenacity, and the power of branding.  He provides unique insights into the competitive market, the challenges faced due to the current slowdown, and his encounters with red carpet celebrities.

In an industry where extravagance is synonymous with success, we uncover the unusual marketing tactics used to lure high-profile buyers to multi-million dollar properties. Streaming in from Beverly Hills, we learn about the showbiz side of luxury real estate marketing.  But it's not all about the glitz and glamour.  We also highlight the importance of maintaining a positive mindset and healthy lifestyle in this high-stress industry.  Tune in, learn about the world of luxury real estate, celebrity interactions, and the power of self-care, all in one episode.
#bradweisman #JohnathanPach #redcarpettorealestate #beverlyhills #realestate #thebradweismanshow

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Welcome to The Brad Weisman Show (formerly known as Real Estate and YOU), where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman! 🎙️ Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! 🏡🌟 #TheBradWeismanShow #RealEstateRealLife #realestateandyou

Credits - The music for my podcast was written and performed by Jeff Miller.

Speaker 1:

from real estate to real life and everything in between, the Brad Weisman show and now your host. Brad Weisman Wow, wow, wow. I still cannot get used to that guy's voice when he comes in, but we have an amazing guest coming up today, hugo. His name is Johnny Pash. He's an incredible person. I have been talking to this guy for a very long time, trying to get him on the show. We finally got it worked out. He is from London, england, now lives in Beverly Hills, and he's an amazing realtor, has done all kinds of stuff in his past, so we're going to bring him into the show right now. So, johnny, how are you doing, man?

Speaker 2:

Really good guys. Thank you so much, Brad, for having me on your incredible show. I've been following it for a while. I appreciate that, I just love you, renny C, absolutely great, awesome, yeah, welcome, welcome to my office, yeah.

Speaker 1:

Are you in Beverly Hills, is that?

Speaker 2:

where you are. Yeah, we're at 150 El Camino, right in the heart of Beverly Hills. This is where the magic happens. It's a beautiful day as well the weather, it's just been amazing, yeah, for the last two to three months.

Speaker 1:

Are you trying to rub this in because you know we are in Pennsylvania, right? You do know we're coming from Pennsylvania, we don't need to hear all this. And also, I love your Beverly Hills accent. It's just amazing. Yeah, exactly, I never knew that when you go to Beverly Hills, that that's the way people sound.

Speaker 2:

I know, can you believe it, they all sound English.

Speaker 1:

Almost almost. So I tell you what man. We have been chatting for a while via Instagram. We've been back and forth. I think I talked to you one night when I was actually at a friend's house watching a football game, having a couple cocktails, and I talked to you then and we finally got this together. I'm really excited because you got a lot of stuff going on. You come from an interesting background. You are now a realtor in Beverly Hills dealing with some amazing properties. You know, let's go backwards and just talk about you're from London, Okay, but when you were in London and when you were, even when you first came here you had an advertising agency. Tell me about that.

Speaker 2:

Yeah, so I've been in kind of media and real estate sales for probably close to 15 years and I actually lived in LA eight years ago. I had a relationship with QVC and I did a bit of work for E-Access, hollywood Reporter, and I've been a TV host for the same amount of time as, I suppose, being an entrepreneur. And yeah, just after COVID, myself and the wife we were living in a really nice cottage in Surrey very, very different over here and we were just like what are we doing? Are we going to be stuck in England for a bit? And we were like, well, let's get back out to America, let's get back out to LA and see what we can do. And at the time my advertising agency was doing exceptionally well. You know office in London, my team are in London. I had clients internationally, not just you know, you pay based and I grew the company quite significantly and we thought to ourselves well, you know, let's replicate this in America. So just under two years ago we got the visa sorted out, we came over here, I established the company here, I grew it. I grew it nicely over here with a lot of US clients, mostly real estate clients.

Speaker 1:

And when you say who are you advertising for, give me a little bit of a background on who did you work for when you were doing all this stuff.

Speaker 2:

So most of our clients were in the financial and real estate sector.

Speaker 1:

OK.

Speaker 2:

But then we had, you know, we had health clubs, we had fashion products, we had wellness companies and they came to us for digital marketing and for lead generation services. So we used to do a lot of digital marketing online to generate qualified leads for clients. But as the company really diversified we were, we were doing all sorts of different things. We were doing brand creation, you know, logo designs, website website design, app development, social media optimization, video production, photography. We were a full service media agency and I had teams all over the place delivering marketing campaigns for my clients. And then, you know, we thought, right, let's get here, let's, let's expand the operation. Yeah, but back of my mind, it was very much a case of yeah, but you know, our favorite show is million dollar listing and I want a piece of that. I want a piece of the real estate world over here. So just I've just recently sold the company, about five months ago.

Speaker 1:

OK.

Speaker 2:

And I think it's the best thing I've ever done, because you can imagine Brad coming here with the time difference. Yeah Well, thank you, DR, and it was quite stressful. You know, I was going to bed at night and I was feeling very anxious because I was thinking, you know what's gonna be on my phone the next morning, All of these different clients chasing me for many different things you know to do with their campaign. They're chasing me up for progress in essence.

Speaker 1:

And well, that's everything today. I mean everything today is marketing and sales. I know Social media it's branding. I mean, you know, and if you get somebody's branding wrong or somebody's social media wrong or you're not on top of it, they get ugly real quick. Oh yeah.

Speaker 2:

The CEO of the company. So you know, I have to then, yeah, the brunt of that and then delegate it to my team. And it was just difficult and it was causing me anxiety and I was like, right, you know, now it's time, as Tony Robbins would say, to burn the boats.

Speaker 1:

Yeah, exactly.

Speaker 2:

America is now time to burn the boats and it was the best thing that I'd have ever done. And now you know real estate, which I've been doing, real estate here for coming up to a year and a half and I absolutely love it. It's been. There's been such a transition. You know, there was a flowing in just the energy's better, the energy is just.

Speaker 1:

It is. It's a different business and what's funny about it? What I'm thinking is that you know, not only do you change careers, but you go into. You go into. Now, a lot of times when people go into real estate they start out with you know some lower price properties or some. You know some areas that maybe you're not gonna sell the biggest houses in the world, so you just dive right into Beverly Hills. You're just like, you know, screw this, I'm gone. But I'm thinking, now that I'm talking to you, it makes sense because your clientele before was in that price range, absolutely right. So the people you knew your sphere of influence was actually who you went after or who you started working with, right?

Speaker 2:

100%.

Speaker 1:

Yeah, I'm starting to figure it out.

Speaker 2:

And you know, when you kind of look at my personal website and my you know my real estate website and my branding and that type of thing it really does look like I've been doing this for many years because I took my specialist marketing team and we replicated those services in real estate. And, as you said there, brad, you know I haven't just come in here as a new agent at Douglas Element, I want to be the biggest agent here in LA by far. And you know my first deal was a three million dollar listing in Rancho Mirage and it was on the market with a previous agent for six months. He didn't manage to do anything with it and I got a call from the owner and they said look, could you take this over? And can you, you know, can you get it back out to the market for?

Speaker 1:

a how did they find out about you if this is your first listing, like how did you get, who did they know, or how did you know this person?

Speaker 2:

Literally. I've built such a network over here since I've landed in LA and it was just a word of mouth type of scenario, which I'm super grateful for, and it originally started with cold calling because I've been doing that since January relentlessly.

Speaker 1:

Okay, so you're cold calling. Wait a minute Now the agents need to hear this. Other agents You're in Beverly Hills and you're cold calling for listings. So, cold calling doesn't stop. It doesn't matter what price you're in Price range, doesn't matter what you've done in the past. It's you're still, you're cold calling.

Speaker 2:

I came in, I got databases for the the highest revenue properties in LA, especially Beverly Hills, and I just called up the the owners. I was like hey, I'm an experienced realtor with Douglas Solomon. I've been doing this over 15 years. I'm calling you to see if you'd like to sell your home and that's, and that was literally it.

Speaker 1:

You know it's funny your accent. I'd be like sign me up. I'd be like, yeah, right, you go like, yeah, I mean seriously. I mean I hate to tell you, but Americans love the English accent. So if you call me and somebody else calls me the English accent, I'm like this dude definitely knows what he's doing, because listen to that voice.

Speaker 2:

I mean don't get me wrong, brad I've had some really, really difficult conversations. It's really tested my patience to the limits and you know being told f off multiple times on the phone.

Speaker 1:

Oh geez, it can get to you. Yeah, absolutely.

Speaker 2:

But you have to maintain that professionalism. You have to immediately build that rapport.

Speaker 1:

Absolutely.

Speaker 2:

Within my conversations, I'm straight to the point Do you want to sell your home? I'm then interviewing them, similar to what I used to do on the red carpet with my TV host in. I'm interviewing them about the property and they love talking about themselves and the property and that's great and I'm building that synergy with them. And then it's a case of right I need to meet you. When can I come and see the property? Do you want to grab a coffee on Tuesday at 11am? And then I'm just building that relationship.

Speaker 1:

That is so true. When you're talking about the red carpet and interviewing people like when you interview people for the red carpet you're there to make them feel good. You are there to make them feel special, because when somebody's on the red carpet they feel special already, but when you go up and ask them questions, they feel even more special. So you know how to do that and that's good and that's just wanting to know about people. You know that's actually and it's connecting.

Speaker 2:

That's all it is. It's just showing like a genuine feeling of yeah, as you said.

Speaker 1:

I just want to get to know you.

Speaker 2:

I want to understand how the investors here, the property owners, have achieved that level of wealth to afford a 20 million dollar property in Debra Lee Hills. I want to know about it.

Speaker 1:

So do I. You know, yeah, absolutely I want to meet these people.

Speaker 2:

Yeah, and that is just all I've been doing this year. There's been a little bit of a mix of door knocking. Because I love door knocking as well, I'm rocking up to the house.

Speaker 1:

Yeah, but can you get to the door? Is there like, is there a gate there? I mean, how do you door knocking in Beverly Hills?

Speaker 2:

Sometimes I ring, sometimes you ring the gate on the ring doorbell.

Speaker 1:

Oh gosh.

Speaker 2:

Sometimes I'm buzzing the gate like, hey, can I come in and have a conversation, and then what I'm doing. I don't want to give away all my secrets to the East. Coast over there.

Speaker 1:

We don't have a lot of gates on the East Coast, you don't have to worry about it. Ok, there's not a whole lot of gates, right, hugo? The only gate we have is I think there's like one or two in the whole county.

Speaker 2:

I'm rocking up. I'm like hi, mr Smith, absolutely love your home. I just wanted to give you a market report to give you an idea about the price per square foot in the area and give you an idea about what your property could be worth today. Here's my information on the back. I give that to them and when they're reading it on their doorstep, I'm interviewing them about the property. How long have you lived here? What do you think about the neighborhood? What are we talking? Free bed, free bath, the square footages around this?

Speaker 1:

Yeah.

Speaker 2:

Do you want to know about how much your property could be worth today? Yeah, I don't know around this quick calculation, because I kind of know what the price per square foot average is in the area.

Speaker 1:

Gotcha.

Speaker 2:

Yeah, I'm leaving that with them.

Speaker 1:

Amazing and then you know it's funny. There's nothing different of what you're doing right there than what we do here in in Reading, pennsylvania. It's the same same stuff offering value, showing them what you, what your house, is worth offering. You know whatever you can to show them that, look, you're willing to do something for them before they commit to anything at all. Obviously, so I. I got a question for you. This is off the top of my head. So who, who, who was the coolest person you met on the red carpet?

Speaker 2:

I get that question a lot, you know what David Hasselhoff legend David.

Speaker 1:

Hasselhoff. That's funny because he does really well over in England and over in Europe. What a great guy he's. He's like, but they say he's a really nice guy.

Speaker 2:

It was really crazy, right, because I'm talking like 10 years ago I got casted to do a PlayStation commercial. Oh, cool TV commercial. Yeah, I didn't do many commercials but I thought I'd take this one. Yeah, david Hasselhoff is the main guy. Oh my gosh To the. Then I kind of remember what the game was. The week after that commercial, after building such a good like friendly relationship with him, we're a big music awards in London and he's there on the red carpet.

Speaker 1:

Oh, my gosh.

Speaker 2:

The best interview.

Speaker 1:

Oh, that's so cool.

Speaker 2:

The week after that we are at a film premiere and again he's there, and then from there we just exchanged, so he's stalking you.

Speaker 1:

That's incredible, unbelievable. David Hasselhoff, the night rider right Night rider he's stalking you. Does he drive that car around? Did you see the car? Didn't see the car?

Speaker 2:

But obviously Baywatch and his wife.

Speaker 1:

I'm glad to see this from Baywatch. Yeah, absolutely, he made up. That was a big deal. Baywatch was huge. What a legend.

Speaker 2:

I can finally say that, brad, you know a lot of these celebrities. They know you're going to be on the red carpet with your video team and they're rocking up to that red carpet, Like I'm going to get an interview with Johnny Pash today and it's going to be amazing. Oh, that's cool, very cool.

Speaker 1:

It was a good time.

Speaker 2:

It was a great experience.

Speaker 1:

Well, I watched several, many of your videos just because I was trying to get your personality and stuff. And you're very good at it, you're phenomenal at it, you're very, very natural. You have that, that pizzazz that you need to be in front of the camera and also be interviewing people, so that's very cool, so yeah, so let's go into some other stuff here. So, as far as in Beverly Hills, let's go back to real estate. Is it, I would think, in that price range? Is it? Dog eat dog? Like, do people, do the other realtors get pretty, pretty competitive?

Speaker 2:

I mean, yeah, like they do. Yeah, and I've heard stories of the agents, you know, not being so ethical with one another. Yeah, yeah. But I haven't seen that, I think. I think with the current market the way it is, you know, inventory super low and sales sales are especially down this year. I mean, douglas Solomon, we did 5.1 billion in US sales last year. 2.5 billion of those were in LA. Oh my gosh this year. I'm not even going to estimate, but it's got to be half of that and what I feel is that the current market, a lot of the top agents, have bailed out and they're like I can't go through this again. This is 2008, recession time again. I can't go through this again. I've made enough money and I'm going to bail out, and there's been a great surge of new agents coming into the market. That's good.

Speaker 1:

And that's what you need, I mean, and that's what happens. We're seeing that too. It's funny. We're seeing a lot of your older agents, because it's doing the same thing here. It's on a different level, but it's all relative, it's slowing up. I mean, our inventory is still very low, but it is. It is definitely it's slowing down, and more so than it had been in the past. And what we're going to see is we're going to see a lot of the older realtors are going to retire and some of the new ones that came in that just never got off the ground. They'll probably end up finding another career, but what happens is strong survive.

Speaker 2:

I was going to say, like, what I'm seeing is that we're all in this together. All of us agents are in it together. It's a little it's been a little bit of a tough, tough market this year, my first year in real estate. I can't believe it. I couldn't have joined it at a worse time. But in essence, I'm making money in this market. I'm super excited for when the interest rates go down, the market really picks up. More people want to buy, more people want to sell and I'm super excited with my strategy in generating leads, connections, my network, I'm super excited about where that leads to, but I just feel that all of the agents were all in this together and I feel I feel that everybody is just trying to help one another and it's a great, it's just a great environment to be in right now.

Speaker 1:

The last past podcast I just did with Pete Heim I think it was the last one I just did was we talked about that. We both agree. You give it six months five to six months and I think when you see the rates either the A the rates are going to come down or B the buyers will get used to the rates we have and once that happens, it's going to be it's going to be A or B, one of them is going to happen. Okay, when that happens, I think it's going to go crazy. So one of the things I want to talk about real estate. Then I want to get into your health stuff here. You're like a very big health I don't know what it's going to say health nut, but we'll use that health nut that works. You like health nut? Okay, so we're going to use it. But one of the things I wanted to ask you is when you're talking bellyhills and you're talking all the money there and the glitz and the glamour and all that stuff, do agents try to one up each other on the craziness of what they do to market a property? Do they ever have like they land in a helicopter to show off the property or they show? I don't know, I'm just thinking that it does. Do they do that kind of stuff, or do they have a star come in, like a person that's famous, walk through with them or something?

Speaker 2:

I've gone to some. I've gone to some listing appointments, real top end houses like one of them was 20 million just the other week and he's interviewed 10 other agents. Fingers crossed I get the listing.

Speaker 1:

I mean, I hope you do.

Speaker 2:

It's incredible listing Hollywood Hills and, yeah, the views are just breathtaking up there and I'm just myself. I'm just myself at the end of the day and I'm just super grounded and I'm displaying the benefits on what I can bring to the table and getting the property sold for the highest price that I can quick, quickly as I can, because he's the developer and he needs to shift it. But the agents that have seen him one of them has, you know, agreed to fund all of the staging, which is going to be around 30 grand. Oh my God.

Speaker 1:

The staging is 30 grand. That is crazy.

Speaker 2:

One of them knows a high profile Hollywood actor that he won that he's agreed to have him at the open houses when guests walked in.

Speaker 1:

Oh my gosh, see, this is what I'm talking about. This is exactly what I was talking about.

Speaker 2:

The other idea that an agency had. They were offering to build an ADU in the garden to boost the value of the property. I mean, build what? What are they going to build? An ADU is kind of like a pool house.

Speaker 1:

Okay, got it. Got a pool house Okay.

Speaker 2:

It's an out house. It's yeah, it's a house.

Speaker 1:

They were going to build this just to get the listing. Wow, unbelievable.

Speaker 2:

I've heard. I've heard some very ambitious plans, and fair play to them. You know, if they pull it off, then absolutely great. I think where we add strong value is that we got the best. We got the best marketing in town. We got proven track record. We're a prestigious luxury brokerage in America. Obviously, you can know all about Douglas Solomon from the hit TV show Million Dollar Listing on Bravo, which I'm going to appear in the new season.

Speaker 1:

I might want to add oh cool, You'll have to let us know. We can post that.

Speaker 2:

Yeah, you'll be able to see that screen grab post there, whatever you need yeah, yeah, it's awesome. But, most importantly, we got voted number one PR agency in the country, but by a recent Meltwater report Awesome. So our PR is just absolutely incredible. I think you know the readership of our articles was stretching 17 billion, and that's the real.

Speaker 1:

That's great where we can have value.

Speaker 2:

If I can get a $20, $30 million property in publications such as the Wall Street Journal, the 80 times. That's the type of coverage that you want to see. And on top of that we've got a direct partnership with Night Frank in London. So you know, any properties we bring to the table immediately get circulated out to 28,000 international agents.

Speaker 1:

That's amazing, that's and that's, and there's a lot of value there, absolutely that are buying a $20 million house. It's. You know, it's not everybody that has that kind of money.

Speaker 2:

It's a British personality. Yeah, begin of the background then.

Speaker 1:

Absolutely.

Speaker 2:

You have a winning formula for sure.

Speaker 1:

Unbelievable. All right, let's get into the health stuff, because this is what floored me. I just learned this today. I was doing all kinds of research on you and then I found this. I was like man, this guy is healthy. You are really into self-care. It says on here that you do this mantra chanting thing. You're doing, I guess, meditating. Tell me about this ritual every morning that you do.

Speaker 2:

He starts laughing. I don't know where. It's like 45-minute meditation every morning, Wow. And there's a guy called Dr Joe Dispenza Brad. You've got to do his meditations. They're incredible.

Speaker 1:

Okay, so you've got to get me his information when the show is over, or you can, you know? Let us know and we'll post it, 100% yeah.

Speaker 2:

He's all about brain coherence and you know just affirmations and positive mind yeah good stuff. So in the morning, when I lay there in bed around 6 am, I'm visualizing, I'm manifesting the perfect day and the perfect life.

Speaker 1:

Good for you.

Speaker 2:

And I'm opening my heart chakra. I'm going to go deep right now, Whoa yeah. I'm going to go deep inside my heart chakra to allow you know giving love to people and receiving that love and just ultimately being super grateful for you know the life I'm living.

Speaker 1:

Gratitude yeah.

Speaker 2:

Once I do the meditation, it's yeah, 45-minute gym workout along with some stretching. Then I'm in the shower and I'm listening to a 15-minute affirmation link on YouTube. Wow, and I've got some of the affirmations on the back wall there. You know I have enough, I do enough, I am enough, I am love. I give love, I receive love. I'm like yeah, just reminding myself. I'm a millionaire and money comes to me easily and effortlessly, and you know these affirmations are just powering me up for the day. You know how. You know, you know how stressful, weirdest they can be. Sure, there's. I've obviously received some early disappointment, but not really because the right deals come at the right time. I mean, you know, when I look at my door here, I have some listings that look amazing and you know, this is very much a law of attraction office. Yes, I have the whiteboard, I have the affirmations, I have my properties on the back of the door. Good, I'm just attracted to my environment. So you're just constantly manifesting.

Speaker 1:

So how many hours? So how long does it take you to actually get through all this stuff in the morning? It's just like two hours or something the morning is a couple of hours. Yeah.

Speaker 2:

And throughout the day it's continuous. Yeah, oh, gratitude, rock, right here A gratitude rock Grateful.

Speaker 1:

What kind of rock is that? What do you do? You take it with you.

Speaker 2:

It's just like a graphite stone. It has like spiritual powers. You have it in your pocket, you take it with you and it just you know it. It just, it keeps you grounded and grateful.

Speaker 1:

Well, of course it keeps you grounded because it's heavy. I don't know about putting stones in my pockets. I might try that. We'll see. You know, I'll end up putting like a boulder in my pocket and have all kinds of issues. Send me a rock, send me a whatever. It was great gratitude rock. I love that. I'm going to say if you're having a bad conversation or you know, then you throw it at him or what, you throw the rock at him. Then if you have a bad conversation, oh my gosh.

Speaker 2:

So let me. So what do you?

Speaker 1:

what do you do for fun, then? That's the last question, because we got to get this thing going here, we're, we're, we're running out of time.

Speaker 2:

I like a drink, you know, spicy margarita.

Speaker 1:

Okay, so you are, you're good. Okay, so you do have fun. Okay, I'm just checking, I'm going to the beach.

Speaker 2:

You know we're planning a ski trip myself.

Speaker 1:

Oh nice.

Speaker 2:

To Whistler in Canada and we're foodies we just that's why I need to stay fit out here, because you like to eat Amazing. And pizza's my thing. Oh my God, I'm addicted to the pizza oh yeah, pizza's the best.

Speaker 1:

Do you ever come to New York City, though, and get New York style pizza? Do you get ever get that over here?

Speaker 2:

Yeah, yeah, yeah, I found the New York place here. Oh there, good for you, good for you, good for you, you get a slice and a Coke and the slices are like this Huge.

Speaker 1:

Oh, I'm a pizza guy too, man, cheese steaks I like. Go to Philly and get a good cheese steak. That's a good time, but there's there's so much good food out there, I got to wrap this up. Buddy, I am so glad we finally got a chance to talk. We're going to get you back on again too, because this was this was a really good conversation, really good conversation. So, thanks a lot, johnny, appreciate it. We're going to get your inf. There's the rock, there is the rock. There we go Unbelievable. All right, we're going to say goodbye. There you have it. Wow, what a great conversation. That was amazing, hugo. What do you think? I think so too. Pretty, pretty amazing, amazing show. Yeah, the accent does it. I'll tell you you'll buy anything from that guy. You really will. You'll just do anything because of the accent. But no, johnny patch Great guy. Check him out online too. We're going to have all of his information out there, because I think if you're in LA or anywhere around there, you want to put look him up. If you have a house to sell, he would. He'd do a great job. All right, that's about it. We'll see you next Thursday at 7pm, all right.

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