The Brad Weisman Show
Welcome to The Brad Weisman Show, where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman! Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! #TheBradWeisman #Show #RealEstateRealLife
The Brad Weisman Show
Sharing Personal Setbacks Can Save Your Home Sale
Guest: Pete Heim
Ever notice how a deal can feel perfect on paper and still fall apart in real life? We dig into the blind spot almost no one talks about: when buyers or sellers hit personal turbulence and go quiet, negotiations get weird, deadlines slip, and good offers sour. We make the case for smart transparency—sharing just enough context with your agent to turn emotion into a practical plan, earn patience from the other side, and keep the closing on track without oversharing.
From there, we widen to the places that shape our neighborhoods. Malls that once delivered large department stores (called Anchors), food courts, and seasonal buzz now struggle to offer compelling experiences. Our Berkshire story fits a national pattern: fewer anchors, thinner tenant mix, minimal dining. Yet there’s a twist of hope nearby—a major hotel property under new ownership aiming to reboot with fitness, events, a pub and grill, and a big-name coffee partner. It’s a case study in adaptive reuse and a signal that mixed-use destinations with daily utility can revive foot traffic where traditional retail fades.
We also break down the housing data you can actually use. Median days on market nationally have normalized, while some local markets still move fast. Price trends split by region: steady gains across parts of the Northeast and Midwest, softer spots where inventory surged in recent boomtowns. Expect slow-and-steady equity growth—about three percent annually over five years—translating to roughly $61,000 in potential wealth on a $400,000 home. With mortgage rates hovering in the mid-6s, we talk refi math, locks, and how increased inventory and a 1.6-month absorption rate in steady counties can give buyers room to breathe without sinking sellers’ expectations.
If you want grounded strategy, not hype, this one’s for you: communicate early, price with the market, and let data guide while empathy closes. Subscribe, share with a friend who’s house hunting or listing soon, and leave a review with your biggest surprise from the trends we covered.
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Welcome to The Brad Weisman Show, where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman! 🎙️ Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! 🏡🌟 #TheBradWeismanShow #RealEstateRealLife
Credits - The music for my podcast was written and performed by Jeff Miller.
Alright, ready?
SPEAKER_03:Here we go. From real estate market as a whole sometimes will affect the day. Right, you know. The real life. We all learn it. If you think about it, Wayne Dyer might not attract everybody and everything in between.
SPEAKER_04:Mission was really to help people just to reach their full potential.
SPEAKER_00:The Brad Wiseman show. And now your host, Brad Wiseman.
SPEAKER_03:All right. You know what, Hugo? I'm your host.
SPEAKER_01:I am your host.
SPEAKER_03:I just realized Zach. He says my name. That's messed up. That's really messed up. So no, so we are we're back here Thursday, 7 p.m., like we always are. And uh we've had some just amazing guests uh over the past several weeks. We are um just having a great time. We're having a good time. What do you think, you?
SPEAKER_01:I think so. Today's guest is uh no less than, I should say.
SPEAKER_03:Well, I was gonna say we've had a lot of good guests. This is where it's going. This is where and now the show's going to shoot. You know what I mean? We have Pete Heim here with us today.
SPEAKER_01:And to change that.
SPEAKER_03:Yeah, to change the good guests. It's the guests before he had guests. Yeah, right. So true. So true. Yeah, that's not true completely.
SPEAKER_04:I had other when you had a lot of people say, no, I don't, I'm not gonna do that. All right.
SPEAKER_03:Yeah, exactly. And now, and now and now it's like we just feel bad we got to keep inviting him back. It's just the way it is. But uh no, hey, you have you looked up some information like we talked about last time. So we're we're actually spreading our our wings a little bit more with this show, and basically we're coming up with some other information besides just the numbers and stuff like that, which we still have, but we're gonna start doing some of the stuff about the malls and the and and the construction and the things we're hearing in in the industry of of uh real estate as a whole and how it affects the communities and things like that. And I pretty much think that anytime we mention something local like that, like a local thing, we talked about the mall and things like that. I think you could pretty much hit uh copy and print, and it's the same way throughout the rest of the United States.
SPEAKER_04:Oh, totally.
SPEAKER_03:Like every every little town has its mall, every little town has its, you know, issues with with inventory most likely, you know. So it's kind of I don't think it that it's just unique to us. I think that that this is something that's a pattern.
SPEAKER_04:I agree.
SPEAKER_03:Right?
SPEAKER_04:Yeah.
SPEAKER_03:So one of the things I wanted to talk about first, just because you know, we always try to have a little bit of um of advice for buyers and sellers. And we always try to, you know, try and people give people information that's gonna help them if they do buy a house or sell a house. So one of the things I I came across recently, twice or a couple of times, is that I was in transactions. And I think we today, because we are so caught up on, you know, e-signing and and and email and texting, and we also the the the transaction tends to be basically a buyer and seller that never know each other pretty much anymore. Um, they they really are just like kind of like uh it's not even a real person. Yeah. You know, a lot of times it's settlement, you'll notice that no matter what happened during the transaction, it's settlement all of a sudden it smiles on both sides of the table. Yep. You know what I mean? Because it because now they look at it as real people, right? You do you see that? You know what I'm talking about?
SPEAKER_04:I totally.
SPEAKER_03:So one of the things I've had a couple of times recently, and I don't know if it's getting worse because we are so much email text, not as much phone call, not as much of those things, is people are not sharing what's going on in their lives. And not that you want to get real personal, because that's really not what the transaction's about. Is a it is about uh somebody purchasing a house or somebody buying a house. And we typically don't get into personal things, but there's definitely times where it makes sense to bring in the personal element. And what I'm talking about is something catastrophic happens to you or the buyer, to the buyer or the seller. And now all of a sudden their decisions are seem emotional, or they're sim sit their their decisions or their choices that they're making in the transaction seem to be just off, it's just not right. It's off kilter. Like it doesn't seem common sense. Yeah, it doesn't have common sense, and they're not really listening uh uh about the transact, they're not listening to the agent anymore about what's customary, what's practical, what we should be doing. They just kind of start doing things that just don't make sense. Yep. And then you find out later on that there was something very serious going on in the seller's life or the buyer's life. I'm just telling people, share that information with your agent. Because those things there, not the like I said, you don't have to get, you're not giving your social security number out or anything like that. Yeah. But you're just share those information because then there's a reason that there's an emotion there. Yeah. Because there's no more, because once you have that emotion involved, there's no logic anymore. Right. You know, the Wayne Dyer, I think, was the one that always said, uh, you know, if if somebody's being emotional, you need to counteract that with logic. If somebody's being logical and you're and you're trying to work with them, counteract that with the emotions. Yeah. Because if you go emotion to motion, to emotions to emotion, it clashes. Yeah. If you do uh logic to logic, it clashes. So it's just pretty so that's my that's my story.
SPEAKER_04:There's a human buying your house or selling your house, selling a house. And and so if you're going through a tragedy and you're being rigid or whatever it is for for that reason, you're not conveying that, the other person's gonna feel for that. They're gonna they're gonna want to accommodate, they're gonna want to try to help you through it. Yeah. You know, I I don't really know unless you've got ice water in your veins, that the the the per other person's gonna want to accommodate.
SPEAKER_03:Yeah, absolutely.
SPEAKER_04:So if you're struggling with something, just bring it out. Just let let us work it out, right? Yeah.
SPEAKER_03:And it happened to me twice now uh on on different transactions where where I wish we would have known some information up front or during those hard times. I wish we would have known what was going on because it really would have helped the transaction. It would have helped it along. Yeah, it would have helped everybody. Yeah. It gives you a reason. It didn't have to be that difficult. No. It could it could have been a lot easier. Yeah, right. Absolutely. Yeah. Because you'll people will be patient and people will work with you if they know you're going through a tough time. Yeah, they will. Typically they will. Yeah, absolutely. So I'm having a tough time right now. You really are. Are you?
SPEAKER_04:What's your I don't have many numbers for you today?
SPEAKER_03:That's okay. You don't need numbers.
SPEAKER_04:We're talking about I get emotional over numbers, as you know. Yeah, we know. So I'm just gonna bring that out right now. Right, right.
SPEAKER_03:Okay, that's all right. Do you want to cry about it? Or I I know if you'd like to take some time and we could stop recording and go in the corner. I I got it out of the way before I came out. Okay, good, good, good, good. I'm good now. Holy Mac, well, he gets emotional, doesn't he? So, okay, so what do you got there for me? Because you said you looked into some of the I I looked into something, but I just want to tag onto what we talked about last time with the malls.
SPEAKER_04:Yes. And you know, the Berkshire Mall, I know the fence is back. Maybe they're doing that before Christmas, I guess. They took they got rid of it. Yeah. The fences are down. Yeah. Um, but we all know about the Berkshire Mall right now. And if you're a local here in Berks County, you know about Fairground Square. Mall just went through this too. But after Brad and I talked last our last time about the mall and how it it's not successful. And so these developers came in, they're gonna develop it. I found it was right after we talked about it, 10 features that make a mall successful. And then Brad Brad was joking that, well, they got the first one down. It's an actual.
SPEAKER_03:They got number one. You have to be a mall to be a feature of a mall. Brad, that was very good. That was very profound. Uh you know, it's that's why they pay me the big bucks. But what do we have?
SPEAKER_04:We have a solid anchor there, and that's Roscoff's. Yes, but that's one. The only anchor. There used to be four. So total, right? Yeah, it says solid anchors. Yeah. We only have one. Is a feature. Uh carefully curated tenant mix. Oh. Okay. Again, the tenant mix there has been going down. Yep. That's what happened to the fairgrounds. That's exactly what we have tenant mix. Absolutely. Tenant mix was down. We had Spencer's Gifts for God's sakes. Yeah, I love Spencer's Gifts. Uh the women's uh lingerie uh Victoria.
SPEAKER_02:Thank you. Victoria Secrets.
SPEAKER_03:You notice who knew Oh, yeah. Yeah, the producer. The producer uh Victoria's Secrets, yeah. I'm there every day. In fact, I'm wearing some now. Nice going, Hugo. I think he's wearing some of those. I don't know what's going on. This is good. Experiential. Experiential retail. Experiential.
SPEAKER_04:You know, like Build-A-Bear and things like that.
SPEAKER_03:An array of dining options. That's true. And there's none of those now. Oh, Ruby Tuesday's gone? Ruby, I think it's gone. It's gone. No, but the whole food court is gone. It's gone. Yeah. That would be your array of food, right? Spaces for social gathering and connection. That they still had a little bit, right? Introducing global brands. Okay. Not sure we have that. Uh-uh. We still have the mall thing, though. Yeah. We're still a mall. We're a mall.
SPEAKER_04:Seasonal and holiday attractions. Do you remember back in the day? Oh my gosh, yes.
SPEAKER_03:The car shows. Did your mall, like I'm curious. Did every mall have that? Like, you know, if you're listening, did your mall have that?
SPEAKER_04:Santa would come, the Easter Bunny would come.
SPEAKER_03:I remember singers would sing in the middle, in the middle there. Right. I remember that. Yeah.
SPEAKER_02:Christmas Caroling.
SPEAKER_03:I think I did Christmas. I think our school went there and did it and did Christmas Caroling.
SPEAKER_04:Back when it was thriving. Yes, yes. Year-round programming. Year-round program. Yeah. Yeah. Location and transportation. Social media marketing. Those are the 10. Oh. And so you know what? Okay. It's did it get one? It got one.
SPEAKER_02:No walking track for the elderly there. No, it was number 11.
SPEAKER_03:They didn't pass. It's a walking track and they're wearing Victoria's Secrets. Yeah. That's a visual we don't need, right?
SPEAKER_04:But no, no, but we talked about bringing um on your show recent things that are happening, and I did find what's going on with the Crown Plaza. Um, and it it's interesting that the Crown Plaza and the Berkshire Mall were owned by the same indiv uh same company. Oh, you're kidding me. No. And they both know that. And they both sold. No way. Yeah. So here's the thing. This is going to be exciting for you. Oh, I can't wait. Probably for you too. Not you as much. Not you as much. He's an entertainer. The Village Hotel Club, a 33-strong hotel and leisure club operator, acquired the site at um at the Crown Plaza. It closed as a Crown Plaza at the end of 24. Oh my gosh. That's crazy.
SPEAKER_03:I thought it was longer than that. I thought it was longer than it was it was like 23 or 22.
SPEAKER_04:It was the end of 24, which there was just nothing there. In a multimillion dollar pound, it says because they must be British. Villages Everywhere Under One Roof concept will include it pub and grill. Wow. Nice meetings and event spaces, a Starbucks, state-of-the-art health and w uh w wellness facilities. It's going to get launched in September, they're saying of 26. Yeah. They are a venture, they're a venture capitalist uh. So are they keeping that building? Yeah, I guess they are. Wow. Yeah, they're just gonna upgrade it. Um they're gonna put in, let's see, uh, refurbishments to existing bedrooms and upgrading leisure and fitness offers. Wow. So Gary Davis is the the CEO of Village Hotel Clubs. Okay. Um we are delighted to take ownership of this new site in Reading, building on our successful conversion in Bracknell, I guess, which I think is England. The acquisition is another example of significant investment in the area, blah, blah, blah, blah. So it's gonna be cool. It's gonna be Are you sure this is the right Berkshire mole? Yeah, Crown Plaza. Because there might be a Berkshire in England, too. No, this is the Crown Plaza now. Okay.
SPEAKER_03:Oh, this isn't the Berkshire mole. That's right, it's Crown Plaza.
SPEAKER_04:This is Crown Plaza.
SPEAKER_03:But they have crowns, though, in England. They do have crowns, which is interesting. Maybe that's why they bought it. They're like, Crown? Crown Plaza? I'm there. That's a great idea. I can't believe they're not bulldozing that.
SPEAKER_04:I know, yeah. They're gonna be around. I'm really surprised. Yeah. They hope they paint it.
SPEAKER_03:Oh, what you don't like that color? I'll never forget when they started painting that the Crown Plaza. I thought it was, I thought it was literally was the uh primer. I thought it was the primer paint. It looks like primer. It looks like a primer paint. Yeah, I was like amazed that they did that. Yeah. That's good information now.
SPEAKER_04:Yeah. So everybody look looking forward to September of 26th. Looks like they're gonna get it up and going.
SPEAKER_03:So that's I'll I'll I can't wait. I'm still a little a little leery on that. I'm gonna go to this pub. Uh I want to go to the pub. Yeah. But it okay, but it's gonna be hotel again.
SPEAKER_04:Yeah, it is. It's a hotel club. Hotel. And I'm not sure what that means. I think it's probably gonna have membership. It's an upgraded health and fitness place, right? I mean, they're getting Starbucks, so you know you're gonna get like Barnes and Noble has a Starbucks in it. Yeah, yeah, absolutely. Yeah, so yeah, should be good. Very cool, very good. As we hear more of things like that, we'll let you know.
SPEAKER_03:And that's the kind of stuff that's happening everywhere. Yeah, it really is. Let's talk a little bit more about these numbers. Um, homes are now selling at a more normal pace. Did you know that? Normal. Yeah. Define normal. Well, um, I have to define it or can I just give you numbers? Um so in so um so right now it says median days on the market um is sixty-three days. Well that's that's in the nation.
SPEAKER_04:Okay. In the nation.
SPEAKER_03:Yeah, because I have a lot of we're still at 30, right? Or what are we?
SPEAKER_04:Yeah, today we're at uh 24. That's coming up. It's it's up to the right. It's definitely coming up. Yeah, it's coming up. Yeah.
SPEAKER_03:Well, the average in in the United in the United States for October was sixty-three. That's floral. Last year it was fifty-eight. Yeah, okay. Nationally now. Twenty-three it was fifty, twenty-two it was fifty, twenty-one, it was forty-three. It's funny how it never nationally it never got to where we were. Right. Like two hours.
SPEAKER_04:Yeah, two hours, right. Well, we skewed that average the other way.
SPEAKER_03:Yeah, exactly. So there was ones that so that's good information. This was really interesting, which was the home price trends vary by local market, which we've been talking about forever. Forever. And it is incredible that would you pull schools or why did you do that? No, no, no. This is just this is you're not gonna be able to see it, but at least at least it lets you see that there is a piece of the city. Oh, you're in regions there. Okay. Yeah, yeah. So regions, I thought this was incredible for the nation. Um it is the places that are doing year over year that are in the plus are Cleveland, Ohio, Chicago, Detroit, New York, New York, New York, Minneapolis, Boston, and Washington, D.C. And then the rest of the cities on here are all less in that they've all dropped in value.
SPEAKER_04:Chicago, New York. Wow, okay.
SPEAKER_03:So basically it's like it's the northeast, yet kind of coming over a little bit into the like Chicago area there. But it but it really wasn't on there? But it stops at north it stops at DC. Like North Carolina down. Charlotte, down. Really? Um, Seattle, Washington, down, Oregon, down.
SPEAKER_04:I'm sorry, this was price. Yeah, this is prices. Okay.
SPEAKER_03:Price trends.
SPEAKER_04:Price trend, okay.
SPEAKER_03:Price trend in Cleveland, Ohio is up 4.6% year over year. No kidding. Yes. Detroit, Michigan, 3.3% year over year. Wow. Yeah. But then you look at some of these other ones. Tampa, Florida is down 6.4% year over year. That doesn't surprise me. But that's that whole building thing that happens in Florida.
SPEAKER_04:Yeah, their inventory is way up.
SPEAKER_03:Yeah.
SPEAKER_04:Mm-hmm.
SPEAKER_03:I thought that was pretty crazy.
SPEAKER_04:That is crazy.
SPEAKER_03:But there's it's pretty much the whole northeast and over to Chicago, and then down to DC, and that's it. Wow. The rest of the rest of the country is kind of seeing.
SPEAKER_04:You're talking Midwest over to the straight over to the east and then south. Isn't that crazy? Yeah. That's that's really good. Uh, was Philly on there?
SPEAKER_03:Philly's not, but it kind of just gives you like uh the the cities that are that are kind of producing really good. They're going doing exactly yeah. Um, this was interesting too. The potential growth in household wealth over the next five years is sixty-one thousand three hundred-one. Isn't that crazy? You know what that is. It's called appreciation. That's what that is. That's what that is. So from 2010. There's no renters in there. There's no mall included in the state. No mall. There's no mall here. The malls are not doing that. They're not gaining money. Um so basically, if you bought a house in 2025 for$400,000, you'd be at$461 in 2030. Oh, wow. Yeah. In 2030. 2030. Okay. Five years. Five years. That's amazing.
SPEAKER_04:That's really good. Well, that's see, that's slow. Brad. That goes back to us.
SPEAKER_03:It's regular growth. Slow and steady. It's a regular growth. Three-ish.
SPEAKER_04:It's about three percent.
SPEAKER_03:Yep. Yep. Regular growth.
SPEAKER_04:Yep. That's um that's good.
SPEAKER_03:Yeah, and then and um rates are still kind of where they were. They're like six and a quarter. Six and a quarter today. They're just kind of hanging out there. Did you get to refi yet or no?
SPEAKER_02:Uh, not closing yet. Um I'm I'm there. I'm getting there. You're getting there.
SPEAKER_03:Does it make sense? Did you look at the numbers? It does. It does make sense. It is. It is. You want you're gonna save some money.
SPEAKER_02:Yeah.
SPEAKER_03:Did you lock?
SPEAKER_02:Yeah. Okay. Yeah, I did.
SPEAKER_03:What did you get rate-wise? Um Why don't we get real personal with the Hugo while we're on here?
SPEAKER_02:Okay, Hugo, the An eighth of a point less than six, so five point um eight seven five at least. Dude, that's great.
SPEAKER_04:That's really good. Yeah. That's really good. Good for you. Uh-huh. Wow. That's good. You know, you know, you had a good agent. That realtor you used was phenomenal. It's unbelievable. He coached me through this.
SPEAKER_03:I have no idea what he's doing. So what else you got? You anything else? Actives today was 493, which was This is the first time our actives actually. Oh, yes. You got it. 493. Yeah. Because normally when he says them, yeah, it's different.
SPEAKER_04:One or two. It's like we didn't have any listings to enter today.
SPEAKER_03:So that's yeah, me neither. It slowed up a little bit. It's a little slower, but it's typical time of year. Yeah. Yeah. But you know, this is up from last week. It was like 470s last week.
SPEAKER_04:It was 470s last week. Yeah. It did it. It was in the fives for a while there.
SPEAKER_03:Yeah, for a long time. Yeah. Yeah. That's but you know what? That actually makes me feel really good because if we're at 493 three weeks from Christmas, yeah. I think after Christmas, you're going to see the inventory going up. It's seasonal. I think we're back. Oh, yeah. I think so too.
SPEAKER_04:Yeah. Yeah. Did you see the absorption rate though?
SPEAKER_03:No.
SPEAKER_04:1.6. Oh wow. That's as high as it's been in a long, long time. That's down from last year, it was at 1.1 at this exact same time.
SPEAKER_03:Interesting.
SPEAKER_04:That's a half a month.
SPEAKER_03:Yeah, it is.
unknown:Yeah.
SPEAKER_04:That's a big deal. Yeah, it is. Pri and price is up. Last year it was 300 and changed. Now we're at 318 and change. Yeah. Right now. Amazing. And days on market is, you know, pretty much. Although, you know what? Last month the inventory was 476, like you just said. Yeah. Yeah. So it was up a a tiny bit.
SPEAKER_03:Yeah, that which is weird for this time of year. Yeah. People are putting house on the market, right?
SPEAKER_04:Well, the it looks good this time of year.
SPEAKER_03:Yeah.
SPEAKER_04:True. Less competition used. Usually. Usually. You know.
SPEAKER_03:Yeah, and when you decorate it, it looks nice. Yeah, it does look nice. Yeah. Is there anything else? I mean, I I don't know if I have anything else here.
SPEAKER_04:I was emotionally low on my numbers today. So how many times do we get to hear about this? I'm glad you shared it. I was emotional.
SPEAKER_03:Oh, I do have one more. Go, let's hear it. Um, home sales are expected to rise. It says here total home sales for 2025, now projected because we're not quite done yet, uh, is 4.8 million, 4.816. The pred the forecast for 2026 is 5.2. That's a lot. That's 400,000 over 400,000 homes.
SPEAKER_04:Well, did you see the appreciation rate is predicted, too. No. In 2026, it's only going to be two.
SPEAKER_03:That's okay.
SPEAKER_04:And then from there it's going to go up.
SPEAKER_03:Yeah, that's all right, though. That that'll start to what that does is it kind of brings things back like we talked about, back into a normal flow. It'll take off some of the average over the last five years because it's going to bring that number down.
SPEAKER_04:No, that works. I think we're going to come in four or five somewhere in there. I think Brooks County. Yeah, I've been watching it almost not quite every day, but every day. Right. And uh it's it's I mean, there's areas in the in the county are in the uh United States still that are in the seven, eight, nine range. Yeah. And there's some that are in the negative ten. You know, but Brooks County always has been so solid and so steady. And so I think it it'll be interesting to see when we do one in in January when we do a podcast. Absolutely. Hopefully we'll have that number. I think it's gonna come in around five.
SPEAKER_03:So I'm gonna gag again. Hold on.
SPEAKER_04:Okay. Okay. Brad, just he's just you know what? He's not gagging, he's emotional. Yes, I'm very emotional. It's an emotional show today.
SPEAKER_03:Oh my god. See what it is. Yeah. I just like it's like this tickle. You're all you choked up about the call. Well, it's the mall. I'm crying because the mall's gonna be closed. That's what it is. I'm crying. I used to you know, cruise for chicks, like I told you. Yeah, the sun thinks that's weird when they say they're over. All right. We're gonna end this. We're putting an end to this. I keep coughing. Gotta put an end to it. All right. That's about it. Thanks for coming in. Appreciate it. Hugo, thanks for coming in, buddy. You're welcome. All right. That's about it. Come back here every Thursday at 7 p.m. if you want to see a show that just gets crazy. All right. That's about it.
SPEAKER_01:All right, that's that's that.
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