Amazon Prime's "Flipping Farms" Reality Show

What does it really take to build a reality show from scratch—and keep it yours? Jeff Peiffer and his daughter Rachel, open up about the long road to Flipping Farms, from a hallway pitch and a film festival pivot to self-funding a million-dollar season and weathering a $728K scam. It’s a story of stubborn optimism, spreadsheets, and choosing creative control over easy money, set against the unpredictability of farm life and the joy of a father–daughter team pushing design into bold territory.

We dig into the business of horses and hard lessons learned. Stall board looks lucrative until the labor hours and human drama stack up; field board reduces friction and protects margins. Along the way, a midnight horse retrieval, a law-and-order standoff, and a check that somehow cleared show why documentation and calm negotiations matter. Then there’s design: black interiors, unconventional finishes, and thoughtful sequencing that turn rural properties into standout listings. Skepticism gives way to trust as the finished spaces prove the vision. If you’re curious about farm flipping, indie production, or how to sell a property with story and style, this conversation has the practical detail and the heart.

We also share how Uncommon Success, our original podcast, became a launchpad, why imaginative pitching and a film festival award changed our trajectory, and how the right producers helped us shape a season without sacrificing values. Expect candid behind-the-scenes moments: the “twin” fix for a beard continuity problem, Steven’s whirlwind love story in Africa, and the realities of keeping a content pipeline fresh across seasons. Stream Flipping Farms on Amazon Prime and Youtube and visit flippingfarms.com. If this resonates, subscribe, leave a review, and share the episode with a friend who’s building something bold. Your support helps us keep the show independent and thriving.

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Welcome to The Brad Weisman Show, where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman! 🎙️ Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! 🏡🌟 #TheBradWeismanShow #RealEstateRealLife 

Credits - The music for my podcast was written and performed by Jeff Miller. 

Transcript

Welcome Back And Introductions

SPEAKER_04 0:32

From real estate the market as a whole, which then sometimes will affect the technicality. Right, you know the real life. We all learn in different ways. If you think about it, Wayne Dyer might not attract everybody and everything in between.

SPEAKER_03 0:46

Mission was really to help people just to reach their full potential.

SPEAKER_04 0:50

The Brad Wiseman show. And now your host, Brad Wiseman. All right, we're back. Hugo, you're back from Guatemala, too.

SPEAKER_00 1:00

Yes, I am.

SPEAKER_04 1:01

I love it. I love it that you're back.

Meet Flippin' Farms On Prime

SPEAKER_00 1:02

Uh-huh. Me too. I was worried you wouldn't come back. No, I don't know. How could I not?

SPEAKER_04 1:08

I missed you too much. That sounds very sincere. You gotta work on your acting. Um, but no, we are back, and this is great. Every Thursday at 7 p.m., we have a really interesting show. We've been doing a lot of these um shows where there's the reality TV is becoming uh more of more of our guests are becoming reality TV uh stars. So it's kind of cool. We have a local show called Flipping Farms, just came out. It's on Amazon Prime, and uh super excited they're here. The names are Jeff Piffer and his daughter, Rachel Lynn. Do you go by Rachel Lynn?

SPEAKER_01 1:38

I do.

SPEAKER_04 1:38

Okay, because that's what I saw everywhere. So I wanted to make sure. And you you're obviously just go by Jeff.

SPEAKER_03 1:43

No, Mr. Jeff, thank you. Oh, it's Mr. Jeff.

SPEAKER_04 1:45

Do I have to say thank you afterwards? No, Mr. Jeff, thank you. Most people do, but oh my goodness. But no, this is gonna be fun because I actually met Jeff looking at a house. Yeah, you know, and it was just funny because we're talking and all of a sudden we I said about having the podcast. Somehow we came up, and I'm not even sure how that happened, but it did. And then I'm like, and I went back right away and started looking you up, and I was like, oh my God, this is great, you know. And uh, but what a cool concept.

SPEAKER_03 2:09

And you said you wanted us to be on your podcast, and I thought that's really nice of you. But then when I didn't buy the house, I thought, I'll never hear from him again. No, not at all. That's okay. And you know what?

SPEAKER_04 2:19

That house settles next week. It was a beautiful house.

SPEAKER_03 2:21

It is a nice house, yeah.

SPEAKER_04 2:22

It's a beautiful house. And and it was great to meet you that way, though. There's there's certain things that are meant to happen, right? Yeah. So it wasn't for you to buy the house, it was for us to meet. That was the whole reason for that day. And you were sick, I think.

SPEAKER_01 2:32

I have no idea.

SPEAKER_04 2:33

I think you were sick if I remember correctly, because you were supposed to, I think you were supposed to be there, or somebody else was supposed to be.

SPEAKER_01 2:38

Yeah, yeah, that's it.

SPEAKER_04 2:39

Yeah, yeah, exactly. Yeah. So, and there was no, you didn't need to flip that one. That one was it was a nice house. Really nice house.

SPEAKER_01 2:46

We ended up buying one that needs a complete gut job.

SPEAKER_04 2:47

So wow. That's where we're at. But that's what you do. Yeah, yeah. That's what you do. So I would think for you to buy a house that's completely fixed up, you guys would be bored out of your minds.

SPEAKER_03 2:56

Not me.

SPEAKER_01 2:58

I love the flip because then it's exactly how I want it. I gotta take everything out. Yeah, yeah. Or I'd be settling if I bought someone else's house.

The Stuck School Bus Saga

SPEAKER_04 3:04

Yeah, and you have some wild ideas. You do. I mean, watching the show. So I was binge watching your show, and it was really cool. That one of the things, too, I just watched recently, I think it was just the today, was the old school bus thing. Holy mackerel, that was old. And the fact that you guys got that thing to move, that was blowing my mind. Well, of course, it was the little tractor that you brought that really did the heavy pulling. Unbelievable.

SPEAKER_03 3:27

Did you tell him everything or not?

SPEAKER_01 3:29

Well, I don't know. Go for it.

SPEAKER_03 3:30

We couldn't begin to move it. So I had uh one of my employees pick up the back of the bus with a skid loader and it's out of the frame.

SPEAKER_04 3:37

That's the Yeah, you guys act like you were shoveling to try and get to the wheels. I'm like, I don't know how that's working. Was it like attached to the ground, right?

SPEAKER_03 3:44

I mean, it was it was sunk in the ground, yeah. Yeah, it was there for a while.

SPEAKER_04 3:48

Yeah, amazing. But it turned out cool, very cool. So let's dig in. You guys have a show, which we've just been talking about called Flippin' Farms. And I think before that you had a podcast, still do maybe called Uncommon Success, right? You know, how how did you come up with this idea of the flipping farms? Like, where did this come from? Whose idea was it? Was it Rachel's? Was it yours? Go for it.

SPEAKER_01 4:07

Okay. Well, um, as a young child, my dad was an entrepreneur. So I always joked about our lives being a reality show because with the different businesses, there's always something weird happening, and I'm like, oh, this is like only on TV. And so when we bought our most recent farms, um things started happening, and I was like, Again, I made the joke. It is like a 20-year joke, right? And he's like, Well, if you figure out how to do it, let's do it. So I took it and ran with it and went to Google, watched a ton of YouTube videos, um, talked to different producers trying to figure out like how do people start this, right? Like how do you out of nothing start this? And so everybody has a different story in this industry, is something I learned. There's no right way to do it. Um, there's lessons that you can learn along the way, which we've unfortunately learned.

SPEAKER_04 4:55

But uh Like give me uh, for instance, on a lesson, just like something that you because as it's not being a you know on a show like that or having a show like that, I have no clue. It would be, you know, I don't know what you would come up against. So give me an idea of like things you're like, oh geez, we had never had an idea that this was gonna happen. Or we didn't realize it was gonna be this hard, or there's this many hours involved, or whatever it is.

SPEAKER_03 5:14

Well, we we knew that that most people who tried it to get into this industry don't make it. They don't succeed. Uh and we've heard that you know, probably one out of a thousand or whatever make it, it's it may maybe it's even less than that. So we knew it was a long shot. But um my lovely daughter kept sharing with me, but Dad, you've owned 15 businesses. Right now we own three at that time. We had three other time. We had three at the time. Now we're down to two, so we're doing really good yet.

unknown 5:41

Yeah.

SPEAKER_03 5:41

Normally people don't look at it that way, but that's all right. Yeah, okay. So we had we had three properties that were all contiguous where the farm is that we filmed. And so it was almost 200 acres total. So all these things kept happening, and so one day I'm coming home.

SPEAKER_01 5:56

Hey, I'm gonna interrupt because the question was what were some of the lessons that we learned? And he's telling the story of how we got into this.

SPEAKER_04 6:02

That's right. It was kind of a double edge, it was a double question. It really was. I because I said how'd you get into it, and then she started a different way. But you you can finish it or you however you want to do it.

SPEAKER_03 6:12

If you want all of it, go for it.

SPEAKER_04 6:14

Yeah, I mean Okay, I was born in 1953. Oh boy. Oh boy, here we go. Well don't we use the eight ball? Maybe that'll tell us even more. I don't know.

Why They Self-Funded The Show

SPEAKER_01 6:23

Did you have a lesson you're getting to or something that was?

SPEAKER_03 6:26

Yeah, that most people don't make it.

SPEAKER_01 6:28

Yeah.

SPEAKER_03 6:28

And uh so I thought the odds were there we weren't we weren't gonna make it. But then when I look at our life compared to what the average life is, yeah, maybe we can. And God blessed us with businesses that are successful. We have right now we have two national brands, and so the one is doing extremely well, so we're able to finance it. Yeah. Uh to self-fund the show is the best way to go. Yeah. Yeah. Is that because you control it then? Absolutely. We've heard so many horror stories from people where uh you know uh a product producer, a production company picks them up, then they tell them what they can do, can't do, they don't make much money from it, all the rest. So we self-funded. Which is not cheap.

SPEAKER_01 7:05

Uh so that's the hard lesson learned.

SPEAKER_03 7:08

Yeah, well over a million, probably close to a million and a half. To do the the first season. Yeah, that's not counting the cost of the other farm and the properties and so on.

SPEAKER_02 7:16

Oh my gosh.

SPEAKER_01 7:17

And we also lost$728,000.

SPEAKER_03 7:20

Yeah.

SPEAKER_01 7:20

We were scammed.

SPEAKER_04 7:21

Your kit what do you mean? Wait, how do you lose it? Yeah. Was it in that little hole that was in the floor? Yeah, because that makes sense.

SPEAKER_03 7:26

With the letters like them pretty bad with money. Like I lost three-quarters of a million dollars. How'd they do that? But you, Jeff, you're really dumb. Mr. Jeff, you're really dumb.

SPEAKER_04 7:33

Did you put it all in red? Is that no, that's you that's a lot.

SPEAKER_03 7:38

Well, our producer and uh two other producers and uh two other people who know this person, and this person has done work for a major company, which I'm not gonna mention who they are. Um, and so uh everybody gave the green light. We know this guy. He's been working with this company for over 20 years. He's taken other shows to them, you're good to go. So uh we put up the money for marketing the show.

SPEAKER_01 8:02

So the show was done. He was going to take the show to a big, big, big platform. Right.

SPEAKER_03 8:07

And the platform required that for marketing.

SPEAKER_01 8:10

We met with a lawyer in the industry. So we did our homework. We said, hey, you know, this is a lawyer.

SPEAKER_03 8:14

Were they all connected?

SPEAKER_01 8:15

Is this like all like no?

SPEAKER_03 8:17

Now since then we found out that at least two or three other couples or individuals were scanned by the same person as we were.

SPEAKER_04 8:26

Oh my gosh.

SPEAKER_03 8:27

So these people, this is what they do. This is what they do. They're just scam artists or they go around.

SPEAKER_04 8:31

Yeah.

SPEAKER_03 8:31

Yeah, that one person. No, it's just the one person fooled everybody. He he was on in the I believe he was in the up and up for 20 years. Oh, and all of a sudden. Yeah, don't know if it's an addiction or what it is, don't know what happened.

The $728K Scam And Aftermath

SPEAKER_04 8:43

Oh, it's a shame. But you know what, in any industry, and especially that industry, because you guys you didn't have the experience to know what what signs to look for when somebody's maybe not being truthful or or or man, that's terrible. But the good thing is is now it's going. So you have you have it and you own it. I mean, it's it's it's it's your show. That's right. And nobody scripted it for you. It it's completely documentary style. Yeah. Um, you guys come up with your own stuff. Yeah. So now that Amazon has picked it up and you're looking at some of their players, I think you said YouTube is about to live. YouTube TV, yeah. Which we have and we love. We love YouTube TV, it's awesome. Um, and I know like the Hulul's out there, all those different things. Once you get on those platforms, do they then have a say of all right, well, we want the next show or the next season to be like this?

SPEAKER_03 9:45

No, we're not we're not uh far enough along for that to happen. We've only been on uh for uh two weeks.

SPEAKER_01 9:51

Yeah.

SPEAKER_03 9:52

Is it only two weeks? Yeah, yeah, yeah. So I started watching it right away then.

SPEAKER_04 9:56

Yeah, I did. You're you're welcome. Pretty funny. All the things I do for you. Yeah, I tell you what, you've just made my life. I mean, it's really what it is. I'm gonna go out and buy a farm. Actually, I was raised on a farmette. I have no desire to be anywhere close to a farm. A lot of work. All we did every more every morning was get up and work, you know, milk the cows, do all that stuff. I'm like, nope, don't need it. I'm good. I'll go buy milk. It's a lot easier.

SPEAKER_02 10:21

Yeah.

SPEAKER_04 10:22

Well, that's why I wanted a horse farm. Yeah, the horse farm's awesome. You can't milk them. Well, you could, but you make a friend for life. Um but yeah, so let's get into so the the show is really cool in that there's a lot of there's banter between the two of you guys. Um, you can tell you have a great father-daughter relationship, which is awesome. And uh I did ask, I mean, I think watching the show, you people might want to know is there a mom involved? I know you're a mom. Yeah, uh, but is there a mom that that's somewhere that just does not want anything to do with TV? Yes. That would be my wife. That would be your wife. Yeah, that would be your mom. Yeah, your mom. Yes, father, daughter, father, daughter.

SPEAKER_03 11:00

Constantly touching it.

SPEAKER_04 11:01

It is funny. So she so you guys have no problem being the spotlight.

SPEAKER_03 11:04

Oh no. But she's just like, you guys are not. She will not, but we we were determined to get her in the show. Is she in? Did I miss that episode? You saw the bus episode? Yes. With the chickens? Yes. Okay. One of those chickens. Their name is Gertrude, or is Juryn, I mean. That's that's your wife. My wife, Gerolyn. And she's very skinny legs.

SPEAKER_01 11:22

Oh, oh yeah. So, okay, so when we were filming, we didn't want to use people's real names uh with certain things. So we had a true story where a boarder uh didn't pay us for rent.

SPEAKER_04 11:34

Is that the one that stole the stole your your the the horse at the in the middle of night? Yes, that really. I saw that. I have that in my notes. Yep, whatever. It says, did someone get to their horse at 3 a.m.? Someone not paying was the question mark, right?

SPEAKER_01 11:47

Yeah, that legally happened. We actually knew it was gonna happen. We saw her kind of scouting out the farm, and so we put up surveillance cameras. We actually locked her expensive horses in the barn at night so she can get them. So she stole some of her horses.

SPEAKER_04 11:59

They owe you money.

SPEAKER_01 12:00

Yeah, yeah, yeah. So we uh renamed her Joel Inn to cover her.

SPEAKER_03 12:04

To cut good, okay. But my mom's so my wife stole a bunch of horses that she doesn't own. That's good.

SPEAKER_04 12:10

That's very good. That's crazy. Well, when you get her, let me know. Okay, when you find her. That's incredible that somebody actually came in and stole their horses.

Platform Talks And Early Reception

SPEAKER_03 12:19

She calls me at three o'clock in the morning and she says, Jeff, somebody's stealing my horses. That's what that's truly that that's what she called. I'm I'm Does she know you have video cameras? I don't know. I doubt that she knew it. She probably wouldn't know.

SPEAKER_04 12:31

Because that was a pretty clear camera, the ones I saw. Yeah. Yeah. Yeah. That's crazy. Unbelievable.

SPEAKER_03 12:36

Well, why would you call somebody? She was still there till like five in the morning doing this. So why would she call me at three o'clock and say, somebody's stealing your horses? Because if I went right out there right away, like I didn't know what I went back to sleep. Yeah, he was.

SPEAKER_02 12:48

I was like, why didn't you?

SPEAKER_04 12:49

I know that's well, well, so what are you gonna do? And it becomes it becomes an altercation of some sort, and that's not cool.

SPEAKER_03 12:55

And so she ended up, she's that she came back during the day because she couldn't get her expensive horses. And she's you know, I mean everything, and she said, I'm gonna call the police. I said, Well, call the police. And so she calls the police. And uh and uh the police says, you know, that technically they're her her her horses, even though you have a contract, she has she has to be able to take them. And I said, I'm not gonna let her have them. So okay, so then what happened? And the policeman said, Well, if you don't let her have them, I need to take you to jail. Oh, she said. So how did that work? Whatever it takes. And then I said, Officer, could I talk to you for over here a minute? So he said, sure. So she he walks over with me off to the side and I said, Look, you know, I'm gonna let her have the horses, you know, but I want her to know she needs to pay me. So if she knows I'm willing to go to the Matt for this, maybe she'll pay me. He said, Oh, and then I explained a couple other things because at that point he still wasn't sure who you know who's at fault. Yeah. And I explained some things. Oh, okay, now I understand what's going on. So he goes back and he says, Ma'am, I really would encourage you to to pay to pay uh what you owe this man because if you don't, he's already contacted the You contacted Alpo, right? Well, I already Just kidding.

SPEAKER_04 14:04

Come on, it's a just a joke. You don't know what that is. I'll just say Dog food. Dog food, yeah.

SPEAKER_03 14:09

Sorry. We used to turn horses into dogs. Yes, I think.

SPEAKER_02 14:12

Oh, now I'm talking. Okay, yeah.

SPEAKER_03 14:14

So he said you he's already been to the the the courthouse, local courthouse, which I did, and I was all ready to go, and he said, You really you should just pay him. So she wrote me a check on the spy for the whole amount, and boy, did I think it would bounce, but it didn't.

SPEAKER_04 14:27

It didn't bounce. Well, my thing is you have expensive horses. Yeah.

SPEAKER_03 14:30

You've got to be all paid to take care of them. That's right. I mean, yeah, seriously. Twenty one horses.

SPEAKER_01 14:34

Yeah, twenty-one. She showed up with tractor trailers in the middle of the night to take her horses.

SPEAKER_03 14:39

She was divorced by someone who was very wealthy, and he was giving her a whole bunch of money every according to her. This is what she said, and that's how she was getting the money to pay for the horses. I mean, she was spending thousands of dollars.

SPEAKER_04 14:51

Well, twenty-one horses is a lot of money.

SPEAKER_03 14:53

Yeah. Oh my gosh. We knew nothing about horses when we started them. I know I saw that in the show. Yeah. Yeah. Like I didn't know what you feed horses. Like, you know what you feed racehorses by any hands? They get fed a little bit different, racehorses? No idea. They go really fast. Racehorse, they eat fast food.

Life On A Horse Farm

SPEAKER_04 15:08

I knew. Uh I knew it was going to a joke, and I'm like, I'm gonna get stuck on this. I know it. I've watched the show, I know how he talks, I know his humor. I knew something was coming up. And he likes dad jokes.

SPEAKER_00 15:21

So that's jokes.

SPEAKER_04 15:23

He's into the dad jokes, so it worked out perfect. So no, that's interesting. Didn't know they ate fast food. Very good to know that. Uh but no, so that's in I saw that episode, and that was pretty interesting when she came back. But you so you now know a little bit about horses, though. I I do.

SPEAKER_03 15:37

More than I'd like to know. Actually, um I believe you can be successful in any business. I really believe that. I believe that. My first business was an ice cream parlor. It was the Coventry ice cream parlor. And the person who we bought ice cream from, they were the largest distributor in the area. They sent us their their number one salesperson. And he says to me, Jeff, you can't make money just selling ice cream. I said, Yes, I think I can. He said, I'm telling you, you can't. You've got to sell sandwiches and hot dogs and that kind of thing. He said, No, I'm not going to. Well, by then I did my homework, calculated how many ounces per container and what it costs, blah, blah, blah. And sure enough, we we did really well. Get with that business. That was our first business. And when we got into the horse industry, the number of people in the horse industry, like everybody who owned a horse facility in the area, they all came to introduce themselves, which was nice.

SPEAKER_01 16:23

We needed their help.

SPEAKER_03 16:24

We did. Yeah. And they kept they one after the next. You can't make money doing this. You can't make money doing this. The only way you can become a millionaire working with horses is if you start with two million.

SPEAKER_04 16:36

I've heard that before.

SPEAKER_03 16:39

Yeah. And but and so it took a lot of.

SPEAKER_04 16:41

It's the same as boating. Boating's the same way. Yeah. Did you ever see the picture about the the guy, a little guy walking up to his boat, and he's walking, they show him whistling as a cartoon, right? And he's whistling, and then you look at the next thing on the cartoon. He's still whistling. He has his bucket, and you think he's just gonna go wash his boat, right? And then the last scene, he takes the bucket and it's full of cash, and he just takes it, throws it on the boat. Same kind of thing with horses, I think. Yeah. Unless you're doing like race horses of some sort, maybe. But even so, it's it's it's a losing, it's a losing income there. We turned it in.

SPEAKER_03 17:08

It was profitable when we sold it. Get out of here. My point was you just need to be creative, you need to find a way to do it. So you would think stall board pays twice as much as field board. So you think, well, why wouldn't you do that? So that's what we did. But then it's like we calculate the man hours to clean the stalls and take care of them and turn the horses out and bring them in and blanket them and everything.

SPEAKER_04 17:27

So that that property that's on the first season, is that that's you sold that? Yeah, we sold it. And you did well. Oh, yeah. Yep. Yeah. Very well. That's amazing. Because you did so many cool things, Rachel. Is it Rachel? I do I want to say Rachel or Rachel Lynn. I always want to. No, it's just Rachel. It's just Rachel. Okay. Good. That's easier for me to say. So, but uh, there's so many cool ideas you had there, like different ideas that you wouldn't see in in a farm type setting or a farmhouse, like the the all black inside, all black outside, and that that whole thing. Um right around your birthday, I guess. Um but yeah, that that was real unique. And just just the little things that you guys did. And I think that's what's good, that's obviously what sets you aside. When somebody's going to buy a farm, they're looking at these properties you're doing and going, Oh my gosh, this is so different than anything else I've ever seen. Yeah. I mean, I and so I mean, did you make what you thought you would make on that property? Yeah. Did you? You mean financially or what? Yeah.

SPEAKER_03 18:21

Oh, yeah. Very good.

SPEAKER_04 18:23

You have another one now?

SPEAKER_03 18:23

Did you buy another one? Uh we have two lined up right now. Two lined up. We'll see. Yeah. We we we aren't sure. Yeah. Because you have a new season coming up that you're gonna be filming. Season two is pretty much a lock, and that is a farm between Reading and Oli. Oh, cool. It's a hundred acres. And uh I can't give anything more than that.

SPEAKER_01 18:44

So both of them fall in that category. I love how you did that.

SPEAKER_03 18:47

April 6th is when we start filming again, so we're excited about that. Is it gonna be another horse farmer now? Are you no no? No.

SPEAKER_04 18:54

We made money, but we're done. Yeah.

Profit, Creativity, And Exit

SPEAKER_01 18:56

Okay, I will say the thing that we learned in that business is that horse not all horse people, but um more specifically, if you're doing stallboard, like inside.

SPEAKER_04 19:06

See, what does the I don't know what that means.

SPEAKER_01 19:07

I think stallboard means like inside the board.

SPEAKER_04 19:09

I'm thinking starboard when we're talking about boats. That's what I was thinking, because I'm more of a boat guy than I am a so no, so star what is it again? Stall board stall board.

SPEAKER_01 19:17

Inside stalls, it's normally more expensive, but all of the borders are close in proximity to each other, and there's a ton of drama in the industry.

SPEAKER_03 19:27

Constantly. So if you interesting we the horses were easy to eat along with. Yeah. The people. The people.

SPEAKER_01 19:33

But there's some really, really great people. Some of them are very nice.

SPEAKER_03 19:36

Yeah, some are very nice, yeah.

SPEAKER_01 19:38

But if you keep all the horses outside, the drama goes down. Isn't that so? So we found that that was the best way to go at the end.

SPEAKER_03 19:45

And everyone who comes to see the facility who wants to bring a horse, they all say, I don't I don't want any drama. I don't want any drama. Even the last barn because there was drama, and that's the person who's bringing drama. The one that says they don't want drama is the one that's bringing it. Isn't that the way it usually works, though? Well, you know, maybe I shouldn't say this.

SPEAKER_01 20:04

Then don't say it. No, I think you should. No, no, no.

SPEAKER_04 20:08

I'm always into stuff that people say they shouldn't say. That makes the show so much better.

SPEAKER_03 20:12

We've had a bunch of boarders, probably close to a hundred different horses over the the time we we had it. A hundred horses. Yeah. One of the boarders, one was a man. One was a man. That's all. Do I need to say more? No. Okay. Yep. There goes the ratings. Jim, his name's too many. Yeah, yeah. No, it's all fire. But they were all women. Wow. That's the point.

SPEAKER_04 20:33

And it's like so not many cowboys, a lot of cowgirls. Yeah. Yeah. Yeah. Amazing. But and you know what's funny, but I think Anything anytime you look at something with animals, and I've found that since I used to be on the board for uh the Animal Rescue League for many years. Yeah. And and I love the organization, still around, still love the organization. They do great work for animals. What I did find is I I love animals, but I don't think I love them as much as some some people do. That's that's some people definitely like animals more than people. That's right. And that's where sometimes it was a little hard for me. Yeah. You know what I mean? So that's probably what you're experiencing too, right? Where the horse is probably more important than anything else in their life.

SPEAKER_03 21:16

There were there were some that the horse is more important than their children. You could see it, and they admitted it. And that's sad. That is sad. It's very sad. Yeah, absolutely. Jesus didn't die on the cross for horses.

SPEAKER_04 21:26

He died for people. Absolutely. I have two horses, I mean kids at home. Okay. So let's go, let's go back a little bit here with with that started with the podcast. Was the podcast about, or you still do the podcast?

SPEAKER_01 21:41

We renamed it Flipping Farms.

SPEAKER_04 21:42

Oh, of course. So cross out uncommon success. Yeah. Yeah. And we'll call that Flipping Farms, which makes sense. You want to brand this whole thing together, which makes a lot of sense. So what what though you you were doing the the uh podcast, is that what got you into doing the flipping farm? Was that kind of a segue or no?

SPEAKER_01 21:59

For sure.

SPEAKER_04 22:00

It was for sure. Florida situation. Well, yeah.

Season Two Tease And New Farms

SPEAKER_01 22:03

So when we came up with the idea of the TV show, it actually wasn't about the farms at all. Okay. It was about us being entrepreneurs with him having 15 businesses. I got involved in business right after high school. I didn't go to college, just opened my own business at 18. Um, so we acquired a lot of the businesses in uncommon ways. Uncommon things happen. Love it. So we're like, oh, let's start with a podcast called Uncommon Success. Love it. And then we'll talk to different business owners and their stories. Um, and let's try to pitch a TV show called Uncommon Success. So that's kind of how it started. Um, for about a year and I no, probably like two years, we pushed Uncommon Success. I did a ton of research on LinkedIn, trying to reach out to producers, all the big names, doing all the research, sent them boxes. I put boxes together with our picture. I took a card, took a picture of our faces, pasted it on the card, I put a butterfly in the card to w wind it up. You know, and then when they opened it, the butterfly pops out. We had pre-recorded a message to everybody in the card. We did everything we could to sell the idea of our show on common success. And it just didn't work.

SPEAKER_04 23:11

And so I think flipping farms then comes up. So is this like you was it one of those like da-da, like all of a sudden an idea or what?

SPEAKER_01 23:19

So it uh Duck Dynasty, are you familiar with it?

SPEAKER_04 23:21

Sure, of course.

SPEAKER_01 23:22

So they came out with a movie, and I dad and I rented a movie theater for all of our employees, their families to come see this movie. So they have a fan club page where if you get a movie ticket, you post it and try to encourage other people. So I posted, hey, I'm a business owner, rented the whole theater for the whole family. It's just a great gathering for everybody and a fun night. And that got the attention of Phil Robertson.

SPEAKER_04 23:45

Oh wow.

SPEAKER_01 23:45

Who made us a personalized video thanking us for our one that passed?

SPEAKER_04 23:49

He is. Yes, he is, yeah.

SPEAKER_01 23:50

Um, and so his video got the attention of somebody on their fan club page who happens to have a film festival in Florida. Unbelievable. She reached out to my dad and I. We were in Texas, Texas or no, Florida. We were in Florida for an ace hardware show because one of our businesses is a national heater. Is that the heater? The heaters. Random heaters popping up in the show. Yeah. I saw that, yeah. Yeah.

SPEAKER_04 24:12

I'm like, they've got a heating problem or something, or a heating fetish or something. I'm not sure what's going on here. But I saw you left for one of the convention things in the show. Yeah.

SPEAKER_01 24:21

So we were there and I got a message from her, and she goes, I love that you and your dad are doing a TV show. She like saw that we rented a theater. It took her on a deep dive of who are these people, and she saw we were trying to pitch uncommon success.

SPEAKER_02 24:34

Yeah.

Stall Board Drama Vs Field Board

SPEAKER_01 24:34

So she wanted us to take our show to her film festival, and I said, Dad, let's like pivot. Let's try something new. I had the idea of flipping farms on my list for a while of different names. Unbelievable. And so I just we sat in our hotel room. I had a camera, I had no audio, no lighting. It was the worst video we ever did. And we pitched this new show for her in the film festival, won an award, and then we hit the ground running. Unbelievable. You know what? If we won this award, let's tell everybody that I already had this long list of production companies and producers. Let me see if someone will catch wind of this name. And and sure enough, we found producers who believed in us, and Kyle and Kenny Sailors are our producers, and they amazing.

SPEAKER_04 25:13

That's unbelievable. Unbelievable. Great. It's it just shows you passion. Uh with a message, the consistency of what you're doing. It just nobody can stop it. You you can't stop somebody that has that passion and has because you're you're you love what you're doing. And uh was it the one thing about sales they always say is that don't sell the product, sell the love you have for the product. Because the product will will not be what you sell. You're gonna sell the passion that you have for the product, and that's what you're doing. You're selling the passion that you have for for the product, and the product is a show, which is awesome. It's really cool. And and then you as a dad, you're you're like, she's like come up with these ideas. At any point, are you like, this is just unbelievable? This is craziness, or or like, I can't believe she still wants to do this. And were you always 100% supportive?

SPEAKER_03 25:59

Oh yeah.

SPEAKER_01 26:00

You're 100% supportive, but did you actually think it was gonna happen?

SPEAKER_04 26:03

No. Of course not. He was supportive, but he thought this is gonna go for a while. We encourage our our children, right?

SPEAKER_03 26:12

Yeah, absolutely. Rachel, you go ahead and try it. I'm with you. I'll support you anyway, Ken.

SPEAKER_01 26:18

And had I known that he really didn't believe in it in the beginning, I would have never tried. So I didn't know.

SPEAKER_04 26:22

That's why it's good to call fake it till you make it, right? Yeah, yeah. That's amazing. And now you have to be so proud.

SPEAKER_03 26:28

Oh, it's awesome. Uh to be the dad. Being in in business with your kids, that that that you both love what you're doing is just so much fun. It's awesome. Yeah. I'm having a great time. The thing is, you know, at my age, you could probably tell I'm not as young as I used to be. But I don't need I don't work. I mean, it's like she's the designer. I can't design anything. Yeah. I mean, really. I I We've seen that. Yeah, yeah, we've seen that. I can't see what it's going to look like ahead of time. She can. So um I truly do not tell her how to design anything. Yeah. She'll run ideas by me and I'll give her my opinion, but I don't even question it. You know, it can cost a lot of money, and I don't even question it. Right now, she's designing our house. The the the kitchen is black cabinets, I think is ugly. And today I went to see, they just put the floor down today in the in the kitchen and the black cabinets, and she says, How do you like it? I it's not that nice.

SPEAKER_01 27:19

Yep. I'm like, tell me how you're really.

SPEAKER_03 27:23

She expects me to think, Oh, it's great, but I'm not worried about it. He didn't say it was ugly. I said when you fin add the finishing touches, all new lights, new hardware in the cabinets.

SPEAKER_02 27:34

Yeah.

SPEAKER_03 27:35

Everything she does, it just everything she's ever done turns out great. Yeah. So I don't question that. So she does all the design, and I don't want to work. So I have employees, and that's perfect. They're great. They do it, so I'm enjoying life right now. I am. That's awesome. I get to sit down with other old men and do interviews.

SPEAKER_02 27:55

Wait.

SPEAKER_04 27:58

What are you talking? What's he talking about?

SPEAKER_03 28:00

This is the most work I did all day today. Oh my gosh.

SPEAKER_04 28:03

And I was stressing out trying to get homes to settle. Holy mackerel. Oh my God. That's hilarious. That's good. So um, where do you get the experience from the design stuff? Um like where does that come from?

SPEAKER_01 28:14

It's always been a passion.

SPEAKER_04 28:16

I actually did you were you art you were an art student, or did you like art? Did you, you know, did you that it had to come from somewhere. I mean, in a way.

SPEAKER_03 28:23

When you were a little girl in your bedroom.

SPEAKER_02 28:26

Oh, for sure.

SPEAKER_03 28:26

She would continually change it. Oh, no way. What was it? What was the one pink and purple walls with something?

SPEAKER_01 28:33

Oh, he doesn't remember.

SPEAKER_03 28:35

With dots or something?

unknown 28:36

With dots.

SPEAKER_03 28:37

With dots, your pink and purple polka dots?

SPEAKER_04 28:39

What was it?

SPEAKER_01 28:40

My room, the one that you're referring to that time, it was blue and purple.

SPEAKER_04 28:45

Okay.

SPEAKER_01 28:45

And my comforter had squares on it that matched the walls.

SPEAKER_04 28:49

Wow.

SPEAKER_01 28:50

It was something.

Faith, Family, And Priorities

SPEAKER_04 28:50

I bet it was, yeah. Maybe you should bring that back in the show, one of the rooms or something like that. Bring it back, you know. I don't know. And like Justin Timberly, he brought it back. But yeah, so that's so it's just something you have. Yeah. Yeah. I grew up. Never went to school for it, never know nothing. Just kind of have an eye.

SPEAKER_01 29:06

Yeah, I'm learning as I'm going. So I've taught, for sure. Like with both farms that we owned, the horse farm, and my parents had another farm that we owned at the same time. I renovated both houses top to bottom. And at the time it was, we have no money, we just bought two farms. So do it as free as possible and as nice as possible.

SPEAKER_04 29:22

So I'm looking at Did she listen to that advice? She does.

SPEAKER_03 29:26

But now she's going a little over. I know, I know. A little crazy with the stuff. Yeah.

SPEAKER_02 29:29

Yeah.

SPEAKER_03 29:30

Yeah. The new renovation on our house, okay,$20,000. We're now up to about$70. That's a little over budget. A little over budget.

SPEAKER_01 29:38

Which is never a budget discussed.

SPEAKER_04 29:40

Well, this sounds like my wife and I discussing budgets. Oh, it's like, she's like, what's a budget? I'm like, yes, exactly. That's exactly what I'm trying to say. Yes. Oh man. So the success of the show is obviously the two of you guys, but you have some you have some really cool people working around you, too. Is that there's that Steve? Is it Steve? Oh, yeah. Oh yeah. Like the bearded one, and he has a twin, which I saw that.

SPEAKER_01 30:00

Actually, no. So funny story. That's not a twin. No, it's the same guy. It's the same guy?

SPEAKER_04 30:05

I'm glad you believed it.

SPEAKER_01 30:06

I know. I love this. This is funny.

SPEAKER_04 30:08

But his beard looked different or something.

SPEAKER_01 30:09

Okay, so here we go.

SPEAKER_04 30:11

He looked different. Oh my god, I fell for that one.

SPEAKER_01 30:14

There's a story.

SPEAKER_04 30:15

Well, this is funny stuff because you know, if you're watching the show, do you ever reveal that it's not this twin?

SPEAKER_01 30:19

Yeah, so if you listen to our podcast, we kind of go into all the I got I got you got duped.

SPEAKER_04 30:25

I totally duped.

SPEAKER_01 30:27

So when we filmed our show, we filmed five episodes.

SPEAKER_02 30:31

Yeah.

SPEAKER_01 30:31

And when we got into the edit, we realized we didn't have enough material for five. And also we were talking with this big unnamable company at the time that wanted to buy our show. And they wanted eight episodes. So with the lack of material and the extra episodes, we had to film again. And so there was a year gap between them. Oh and we couldn't fix the beard situation in the edit.

SPEAKER_04 30:54

Yeah, because you can't just you can't just grow a beard.

SPEAKER_01 30:57

Right. So we had to do it.

SPEAKER_04 30:58

What did he do? He had a cut, it was cut shorter, right? Yeah, he trimmed it, yeah. That is hilarious. Yep.

SPEAKER_01 31:04

So we're like, what do we do about this? Our editor was like, we have to come up with a solution. Like, people are going to be a good thing. It's the best solution ever. It's a twin. So yeah, it was his twin brother.

SPEAKER_03 31:11

Unbelievable. I thought it was a dumb solution. Yeah, I know. Well, just so you know I talked them out. Jeff, that makes you feel a little good. So you're a dumb person. I'm just saying the solution was dumb.

SPEAKER_01 31:20

He didn't think that people would believe it.

SPEAKER_04 31:21

He's like, Hugo, well, you gotta watch it and you tell me. I'm gonna watch it that way. Well, it's not like I was really into the contractor. You know, I'm like it's not I'm not like studying his beard. He's a very memable character. Oh, and he has very nice eyes. You know, I wasn't looking at him.

From Uncommon Success To Flippin' Farms

SPEAKER_03 31:37

You know, the neat thing about Steven, I mean, he has a personality that is so large that if something happened to me and I was sick or unable to continue on the show, the show could continue with him taking my place. It really does. He's good, he's funny, yeah, and he he's he's good, he loves people. Oh, that's awesome. Big, big heart. You got good people, right? Yeah. But my fear is if something happens to her first, I can't do the design. I don't know what I'm gonna do then.

SPEAKER_01 32:02

Hire somebody.

SPEAKER_04 32:04

Well, doesn't she have a twin?

unknown 32:06

I know, right now.

SPEAKER_04 32:07

Gotta keep this twin thing going. I mean, come on.

SPEAKER_01 32:09

There's a fun story here with Steven, though. All right, go ahead. Tell the story. So definitely.

SPEAKER_04 32:12

And then we're gonna we're gonna do a little bit more here and then we're gonna wrap it up. But yes, tell the story.

SPEAKER_01 32:16

So Steven uh one day came to my dad after we filmed, and he goes, Hey, I met this girl. Oh, yeah. I met this girl, I'm gonna go to Africa and I'm gonna get married. Oh no. I mean married. My dad, that was exactly what my dad said. Oh no, Steven. You can't leave. No. Well, tell you thought he was gonna die. Yeah. That he was like talking.

SPEAKER_03 32:33

I mean, there's people were dying in Africa. Yeah, a lot of wars, a lot of problems. At that time, it was really bad. Yep. Yeah. And I said to him, I said, don't go, Steven. And because he never met her, just online. Just online. Oh, and that's probably. And it's like, man, I know two guys who were scammed that way. They thought they were meeting a real girl and it wasn't a girl, and they lost their money, and and I was sure that was the deal with with him. And when he flew over there, I said, Well, we're not gonna see him again. I oh man.

SPEAKER_01 33:00

I didn't hear from him for like two weeks.

SPEAKER_03 33:03

Yeah, and I kept texting him and I said, Man, are you all right? Come on.

SPEAKER_04 33:06

Oh my gosh. That's that so he he's okay.

SPEAKER_01 33:08

Oh, he's more than okay.

SPEAKER_04 33:10

Okay. Is he married to somebody from Africa?

SPEAKER_01 33:12

Yes, he is.

SPEAKER_04 33:13

You're kidding me.

SPEAKER_01 33:14

Yeah.

SPEAKER_04 33:14

Is this gonna be on the next uh that should be on the next show? Oh my gosh.

SPEAKER_01 33:18

If we can get her here, that's the problem right now, is that she's still in Africa because she needs to get a green card to get her.

SPEAKER_04 33:23

Oh my gosh.

SPEAKER_01 33:25

And he's still part of the show. We thought we were losing our big character.

SPEAKER_04 33:27

And no, he's he's the show behind the show. It's really, really good. It's really good. So, this is what you guys talk about in the podcast now, is the show behind the show kind of stuff? Yeah. Oh man. Yeah. And it's start binge listening. There you go. It's unbelievable.

SPEAKER_02 33:42

Oh, you can't.

SPEAKER_04 33:43

Okay, okay, awesome. This is great. This is really cool. I'm I'm really happy you guys came in here. I'm really uh excited to see where it goes. I'm on your side 110%. We'll promote as much as we can and get it out there and uh hopefully you'll come back too with the seasons coming up. You know, is there anything out there that you want to say to people, you know, the audience, as far as starting a reality show? Uh and what and what do you what what advice can you give them?

SPEAKER_03 34:11

Well, I think part of the biggest challenge that these that people do who start these shows is coming up with content year after year after year.

SPEAKER_04 34:18

Gotcha.

SPEAKER_03 34:19

Because it's hard to do. Oh, well, you think you have a lot of ideas, but then you start and all of a sudden you run out.

SPEAKER_04 34:23

Yeah.

SPEAKER_03 34:24

The nature of what we're doing, I I I don't think we're gonna run out of ideas. I mean Because each farm's different. Yeah, we keep running lists of all the things that we want to do in our shows, and we have years worth of stuff already. So that's what you want. It's awesome. Yeah. That is awesome.

SPEAKER_04 34:40

Anything else from you? No?

SPEAKER_01 34:42

It's it's expensive.

SPEAKER_04 34:43

It's expensive.

SPEAKER_01 34:44

If we don't have the means to do it, it's hard work.

SPEAKER_03 34:47

Yeah. It really isn't. She works a lot hours. She works full time just to get it off the ground and make it right now. We're already out there, and she's still working full time.

SPEAKER_01 34:55

So when we filmed at the time, we had three businesses and we sold two of those just to be able to do this for the show.

SPEAKER_04 35:01

To do the show. It was way too much to do. So unbelievable. Well, I want to thank you guys for coming out today and being in the studio and everything else. And I wish you the best on the show. And hopefully you'll come back and uh tell us how we see the show. Tell me where would we can see the show. Best way to find you online. How do we do that?

SPEAKER_01 35:16

It's Amazon Prime. Uh if you are a Prime member at the time of recording this, it could change. I have no idea. Um, but it is$13 to buy the season. It might one day be free. We are not privileged to set out information. And just a little um warning, it is rated 16 plus.

SPEAKER_04 35:33

I saw that on the second episode.

SPEAKER_01 35:35

So I don't know what you think about that, but I don't think our.

SPEAKER_04 35:37

Why is it rated 16 plus? Maybe because you fell on your back. I don't know. That could be it. People were disgusted with that. It was a little rough. A little rough.

SPEAKER_01 35:46

We kind of laugh because it's like we're so family friendly. That was the reason why we did this, so that the whole family could be around. 16 plus together. That's craziness. We are not 16 plus in our plans.

Persistence, Pitching, And Producers

SPEAKER_03 35:55

No, not at all. I'd say you're rated G. The reason we did it is because there's not enough wholesome family oriented out there. We're conservative. I mean, there's no alcohol, there's no swearing, there's no drinking. They're not allowed to drink coffee. I mean, we're really conservative. You can't drink coffee parts made up. Bring the cups back. Bring those cups back. But I mean, even like even like cartoons and stuff, you watch stuff, and all of a sudden something pops up. It's like, man, I don't want my kids to see that. But no, we're totally, totally good for you. No inappropriate dress. You know, and it's like for it to be 16 plus is such a is there something lower than G? Because of this, like family. Yeah, farm.

SPEAKER_04 36:31

Yeah. Farm. All right, we're gonna wrap it up. Thanks so much for coming out. I really appreciate it. All right. Good to be here. All right, there you have it. Oh my gosh, that was so fun. Flipping Farms on Amazon Prime. Jeff and his daughter Rachel, just unbelievable. Flippingfarms.com is the best way to go to the website. You gotta check it out. It's really cool. It's funny. I love the banter between the two of them. And uh it's just a great show. So check it out. All right, we'll see you every Thursday, 7 p.m., right here. Thank you.