Reactive Care To Proactive Health with John Goldman

Ever wonder why “normal” lab results still leave you feeling flat, foggy, and stuck? We dig into a smarter path with John Goldman, founder of Rebel Health Alliance, and unpack how proactive care—rooted in data and daily habits—can pull you off the slow slide toward metabolic disease and back into high performance living. This is a conversation about building a stronger engine and a more resilient body, not chasing quick fixes.

John shares the pivotal tests that change the game: DNA analysis to understand nutrient handling and risk, DEXA to expose visceral fat and lean mass, VO2 max to measure cardiorespiratory fitness, and cardiac imaging to benchmark true heart risk. From there, we get practical. Muscle and VO2 max aren’t gym buzzwords; they’re the strongest predictors of longevity. We break down how resistance training and conditioning restore insulin sensitivity, reduce systemic inflammation, and dramatically cut all-cause mortality. We also get honest about ultra-processed foods, excess calories, and the “food noise” that keeps you snacking.

We tackle the GLP-1 wave with nuance. Used with medical guidance, enough protein, and a lifting plan, these medications can curb cravings, lower inflammation, and accelerate fat loss. Used alone, they risk muscle loss and rebound. We then contrast rushed primary care with an aligned model that gives you time, access, and incentives that favor real results—plus thoughtful hormone optimization for men and women that targets energy, body composition, mood, and cognition without relying on imprecise pellets.

If you’re ready to replace guesswork with a plan—and trade “fine” for focused, lean, and clear—this is your blueprint. Subscribe, share this episode with someone who needs a reset, and leave a review telling us the first habit you’ll change this week.

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Welcome to The Brad Weisman Show, where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman! 🎙️ Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! 🏡🌟 #TheBradWeismanShow #RealEstateRealLife 

Credits - The music for my podcast was written and performed by Jeff Miller. 

Transcript

SPEAKER_03 0:43

If you think about it, we died microphone and everything in between.

SPEAKER_00 0:54

And now, your host, Brad Wiseman.

SPEAKER_03 0:57

All right, we're back for another Thursday. Thanks for joining us, by the way. We really appreciate it. Hugo and I are here every Thursday at 7 p.m. We've got new guests every single Thursday at 7 p.m. Pretty amazing, right?

SPEAKER_00 1:11

Yeah, these guests keep getting better, man.

SPEAKER_03 1:13

Better and better all the time. That's right. Just wish the host would get better, right?

SPEAKER_04 1:17

Nothing to do about that. Can't help that.

SPEAKER_03 1:20

Can't help that. But no, we're excited. We have another great guest today. This is a guy that I've been kind of talking back and forth with his representatives and stuff. And, you know, it just hit me. And the reason it hit me is I I look at our medical situations here, our medical systems. And I'm not going to be all blah, blah, negative about it. You know, that's probably what John will do once he's on here. But, you know, I always think that we're very reactive instead of proactive when it comes to our medicine today, our medical field. Just be it's because of some of my own experiences with it. And I think, I think John Goldman, who is our guest coming up, uh, has a company called Rebel Rebel Health Alliance. They kind of, they kind of they push the envelope a little bit. And they test, they test out the systems and go, oh, you know what? This is gonna, we want to make sure we're dealing with the person, not with just, oh, we're gonna treat the person like everybody else. They kind of learn who you are, they they they rip you apart with their your DNA, and then they they figure out how they can how they can help you. Yeah, so let's bring John on. John Goldman from Rebel Health Alliance. How are you doing, John?

SPEAKER_00 2:24

I'm doing terrific. Good to see you. Glad to be here.

SPEAKER_03 2:27

You're not gonna call me John, are you?

SPEAKER_00 2:28

No, maybe it'll slip.

Meet John And His Backstory

SPEAKER_03 2:32

Oh my gosh. But no, seriously, uh, you know, I I was been I've been reading your stuff for a while, and uh you had the company that got you to to come on the show has been talking about you said great things, looked at your bio, and there's just a lot of cool things you're doing. Your website is very, very intense. There's a lot of information on there. It took me a while to get through it last night. I ended up getting to bed at midnight because I was reading about your company and everything else. So uh I just glad to have you here. So let's just start off. You know, who, who were you before we get into all the medical stuff and all this, you know, did you always do medical things? You're not a doctor, right? You're you're you you but you have doctors that work within your system. What did you do before this? Did you you didn't come out of high school going, I'm gonna be Rebel Health Alliance?

The Wake-Up Call And Testing

SPEAKER_01 3:16

I did not, but health and wellness has been a part of my life since I've been a kid. It comes and goes, it comes and goes and waves, you know, before rumble health for sure, just like with everybody else. Uh professionally, I've done a bunch of stuff. I'm an entrepreneur. I worked at a hedge fund, I worked in private equity, I did real estate development for a number of years, had a had a um licensed real estate sales agent, like, you know, license for some time, did a single family, multifamily condo, mixed use, all kinds of stuff. Loved it. Still own real estate to this day. Cool. And did some turnaround work in the charter school community, did some social media work. And then one day I was like, what do I want to have my life be every day? And how can I put myself into perfect alignment with what's good for me, what's good for my family, what's good for my community, what's good for the country, and find a way to do that every single day. And one day I I realized that health and fitness is where I the space that I wanted to be in. Funny thing enough, at that time I was not in the best of shape. And I have talking to a friend of mine who is in the space, and I asked him, I said, guys that are like 45, 46, when they wake up every day and they say they feel great, they are full of it, right? They're lying, right? And he said, No, he said, no, actually, guys your age not only feel great today, but they feel better every single day. And I was like, all right, well, we got to figure this out for me.

SPEAKER_02 4:39

Yeah.

SPEAKER_01 4:40

And so he put me through a whole series of tests, a DNA test, amazing deep blood work, a DEXA scan, of VO2 Max, all kinds of testing to find out exactly where I was, and then help me work through a program that completely changed my life. And that experience is what led me to create rebel health. Because I figured if there were other guys my age, professional, married kids, you know, who had let their health kind of fall to the wayside as they built their careers and their families and drove kids to soccer practices and like ate extra pieces of birthday cake and all that stuff that we do as as fathers. You know, if it worked for me, I think it'll work for other people. And my suspicion was correct. And here we are, like uh three years later.

SPEAKER_03 5:26

Yeah. So was there like a a moment where you where you were just like, okay, I've had it. I feel like crap. Or I've had like this has got to change. There's because normally in this situation, what's interesting, usually it's a self-realization first, right? And after that, you're like, okay, there, like you said, there's no way I'm the only person that's feeling like this. And and and so when would was that what it was like? You know what? I'd feel like crap. Did you say to your wife one day, oh my gosh, I gotta do something. I just feel terrible.

SPEAKER_01 6:00

Energy was low, sleep was terrible. I'd wake up choking in the middle of the night because I didn't know I had sleep apnea, just a general sense of ill ease throughout the day, brain power slacking, motivation low to do anything. And then, of course, looking in the mirror, I'm like, who is this guy?

SPEAKER_02 6:18

Yeah, right.

SPEAKER_01 6:18

I'm 6'4 today, I'm 220 pounds. When I had this revelation, I was 290 pounds. So that was that was 70 pounds ago. And once I figured out exactly what was going wrong with me, and and it took doing most comprehensive blood work I had ever seen in my life. They took like 10 vials of blood from me. Oh, wow.

SPEAKER_03 6:37

And I and I That's how you lost the 70 pounds. It was all blood. It was all through blood, yeah.

SPEAKER_01 6:41

Right out of your blood. Yeah, right.

SPEAKER_03 6:42

You sucked it right out of your body. No, that's crazy.

Inflammation, Visceral Fat, Metabolic Risk

SPEAKER_01 6:45

But I learned that I was massively inflamed all the time. The C-reactive protein is a marker that we test for, and it can tell you your overall systemic inflammation. And I learned also through a dexa scan that I had like five pounds of visceral fat, which is fat that is inside your abdomen. It's not your chubby cheeks, it's not your little beer belly, but it's like inside, wrapped around your organs. And that is a different kind of fat that also inflames your body and leads to all kinds of metabolic disorder. And metabolic disorder is a plague upon our country currently, and that is prediabetes, diabetes, obesity, high blood pressure, cardiovascular disease, even neurodegenerative disease like Alzheimer's and dementia, all stem from inflammation and insulin resistance, where your body's hormones are all out of whack. And there's a scary number, Brad, John, Brad, that there's this pre-show inside Joe. There's a hundred million people in the United States today who are pre-diabetic, and most of them have no idea. And if they don't do anything about it, they will become diabetic.

SPEAKER_03 7:46

And talk about an insurance cost.

SPEAKER_01 7:48

Well, it is a nuclear bomb waiting to go off budgetarily. Like if you've heard of, you know, gun trading guns for butter, like the old economics, like one-on-one thing, we're gonna have to do that trade-off with treating the diabetic population in America. It's hundreds, hundreds and hundreds of hundreds of billions of dollars a year.

SPEAKER_03 8:06

What's the big thing then? What what like if you could put your finger on where are we going wrong? What is the big thing? Is it processed foods? Is it, you know, is there one big thing that you could say, geez, if you could just cut this out, you you would be much better off.

The Big Culprits: Sedentary Life And Excess

SPEAKER_01 8:23

Yeah, there's there's basically two things which result in one thing in particular. We call it uh sedentarianism. Okay. People do not move as much as they need to move. Yep. All of our people, all people's mitochondria is poorly functioning. They do not get enough exercise, they do not have enough muscle mass, they do not have enough cardiorespiratory fitness. Muscle mass and VO2 max, which is a measure of your cardiorespiratory fitness, are the two biggest indicators of longevity. So if you can get your VO2 max number higher through cardiorespiratory training and increase your muscle mass, you can reduce your chance of dying of anything, all-cause mortality, reduce your all-cause mortality by factors of 10. And most people today just simply do not move enough. Sedentarianism and it makes your systems degrade. Combine that with eating an excess amount of calories. And you can say it's processed foods. Sure, you eat the processed foods and then you want to eat more of them because they're literally chemically engineered to make you want to eat more of them. But it's just a general excess consumption of calories. So you put those two things together, not enough muscle mass, not enough cardiorespiratory fitness, too many calories, and then your whole system gets out of whack. And so your hormones become out of balance. Your body doesn't process glucose or sugar the way that it should. Instead of shuttling glucose using insulin into your muscles in the places that it needs to go, your body doesn't even know what to do with it. And it lingers in your body and inflames your body and inflames your your art your blood vessels and your arteries, and it leads to conditions like diabetes, which gone untreated, lead to parts of your body like dying while they're still on you. You get your foot chopped off at the end of the road with diabetes and you go blind. But there is a process that people are already on and they're pre-diabetic. It's measured by your A1C, which is a three-month look back of your sugar levels. And if it's anything over six, you really are on your way to a bad place. And so we want everyone to be insulin sensitive, which means when your body releases insulin, it does everything that it's supposed to do and shuttle the nutrients around. Way you can do this is telling you about that visceral fat content, reduce your visceral fat content, increase your muscle mass, improve your cardiorespiratory fitness. There are people who are gonna want to say, and we talked about this pre-show, asking me about should I take a nootropic? Should I take a supplement? Should I take collagen? Truth of the matter is that meat and potatoes of health are gonna be the biggest drivers of your long-term outcomes over any supplement, over any protein powder, collagen powder, new tropic, any new fancy thing that you're so balanced, balanced meals. Yeah, balanced meals, but sufficient, you know, calories. Right. So many calories balanced with how much you're moving around and how much muscle mass you have. Every single person should be resistance training, lifting weights. You're not gonna get jacked, you're not gonna get too big. People just people say all the time. Oh, I just don't want to get too bulky.

SPEAKER_03 11:29

Okay, no, I've never said that ever.

SPEAKER_01 11:31

People, it's a it's a common trope in physical, physical, uh in personal training universe. Yeah. People are like, well, you know, I just don't want to get too big. Dude, you're never gonna get too big. It takes a lot to get big. But you do need that muscle mass. You don't want to be 68 years old and have trouble getting out of the chair.

SPEAKER_02 11:51

Yeah. Right.

SPEAKER_01 11:51

Yeah. Or needing to walk with the cane, or not being able to squat down or get up off the floor. And the way that you make it so that you can be a badass grandpar grandparent is by getting yourself to be badass today, because every single year you lose muscle mass. It's called sarcopenia. It happens. Time comes for all of us.

SPEAKER_02 12:11

Yeah.

SPEAKER_01 12:11

So the best way to make sure it doesn't happen when you're late in life, where you become immobile and you become very sick, is to build as much muscle mass as you can today. And so there's no magic pill. Anybody selling you magic pills are lying. Now, there are new technologies, right? The GLP1s, the the Ozempics, and the So what do you think of those things? Those are miracle drugs. Those are literally miracle drugs.

SPEAKER_03 12:37

Really?

SPEAKER_01 12:38

They they are absolutely miracle drugs. Done properly and in the right context with the right medical supervision, with the right diet, right amount of protein, right amount of resistance training, you will absolutely lose weight, you will absolutely lower inflammation, you will absolutely become insulin sensitive, you will absolutely clear your lipids, clear your sugars, and get to a healthy body weight using those drugs. Now, if you don't do the other work I'm talking about, resistance training, cardiorrespiratory fitness, changing your diet, once you come off those drugs, you're just gonna rebound back right away. And if during that time period you're on the drugs and you're not lifting weights, you're gonna lose a lot of muscle at the same time.

SPEAKER_02 13:29

Yeah.

SPEAKER_01 13:30

And we don't want that. You don't want to just be an empty sack of skin and bones waiting to just blow up like a balloon as soon as you get off the drugs and start eating like a madman again.

SPEAKER_03 13:39

Now, I see some of those GLP ones. They're coming out now as the pills as opposed to the shots. Is that something that's gonna be trending that way, you think, to make it easier for people to take it?

SPEAKER_01 13:49

Absolutely. People are terrified of injections, even though the injection for GLP one is a very, very small, slim insulin needle that you don't even feel and you just kind of put it in your stomach and it's fine. But yeah, I mean, the pill, the pill has been just approved, I believe. And you know, I I believe that with proper medical supervision and with the right team, like a strength coach and a dietitian, it is an invaluable tool in the arsenal, but it shouldn't be the only trigger that's yeah, it doesn't mean you sit go to Dunkin' Donuts every day and don't change your habits and then just take the shot. Well, you know what's funny about it is is if you take the right dose, you don't even want to go to Dunkin' Donuts.

Muscle, VO2 Max, And Longevity

SPEAKER_03 14:29

And that's what that's what they say, right? Yeah, because it it actually curbs your app, it curbs the whole thing. You don't even want to go there.

SPEAKER_01 14:36

Curbs your appetite. What people say is it reduces the food noise. You know, and I guess you could define food noise as being like that nagging sense you should always be eating something.

SPEAKER_02 14:45

Yeah.

SPEAKER_01 14:46

Oh, I'm kind of hungry. Maybe I should open up the cabinet, maybe I should get a snack, maybe I need dessert, maybe I need this.

SPEAKER_03 14:51

So I'm not the only one.

SPEAKER_01 14:52

Uh that has the food noise. No, man, it's it's uh it's an epidemic, it's a pandemic, it's it's everywhere. And you know, there there are it's it could be in the air, it could be in the water, it could be in the clothes, it could be in the environment. What is interesting is that we have seen that even livestock and pets have also become heavier over time.

SPEAKER_03 15:15

Oh, yeah, absolutely.

SPEAKER_01 15:17

So, you know, is it in some root element of our food source? Maybe is it some sort of toxin? Maybe, who knows? But the solution is very clear. You must reduce the amount of food that you eat, you must increase the amount of exercise that you do, you must become robust and physically strong, able to move, able to run.

SPEAKER_02 15:35

Yeah.

SPEAKER_01 15:35

And this is not just to look good today, mind you. This is to prevent disease.

SPEAKER_02 15:40

Yeah.

SPEAKER_01 15:40

So many people are taking pills. You mentioned, you know, that you've got high blood pressure. Yeah. There are so many people taking high.

SPEAKER_03 15:46

I've been medicated since I'm 30. And that was way before when I was really thin. I mean, I'm not like I'm like really fat right now, but still I was really thin and and decided and was into the doctor one time. He's like, holy macro, your blood pressure is high. And I was like, Well, why? And he's he said hereditary, but you know, what is, you know, I don't know exactly, you know, if that's the right thing or was there something I'm doing wrong, you know?

SPEAKER_01 16:09

Yeah. And did he tend to take any time to dig into lifestyle changes, lifestyle modifications? No.

SPEAKER_03 16:15

No. No.

SPEAKER_01 16:16

No. And this is a great segue into like what is wrong with the existing healthcare system. Existing healthcare system is your primary doctor, gets seven minutes with you once a year.

SPEAKER_02 16:25

Yep.

SPEAKER_01 16:25

He only looks at your file the minute he walks into the room. He walks, he looks at the clipboard. So what do we have going on here today, Brad?

SPEAKER_02 16:32

Yep.

SPEAKER_01 16:33

He hasn't thought about you before then, didn't think about you afterwards, and is likely to give you a prescription drug rather than actually talk to you about solving your root cause problems or actually curing you of whatever it is that's causing these symptoms that you're going to get put on these drugs. And that's where we are completely 180 degrees different from traditional healthcare. You get an hour with your doctor. You can text your doctor anytime. You can have same day, next day meetings with them anytime. We're going to craft a custom plan for you that is going to eradicate any chronic disease at its root and set you up to be disease-free in the future. Early detection of cancer, prevents you from getting diabetes, prevent you from getting heart disease, dementia, nerve, Alzheimer's, all these things we can plan for and think about in the future by taking proactive steps today. And that involves looking at your diagnostics like we talked about earlier, looking at your blood work, really understanding what's going on, and then having a consistent lifestyle around fitness. If you do not, if you just go with the flow, if you just don't have a plan, but you're just kind of coasting through life and whatever, you will just get sucked out into the sea of obesity and disease. You see it, you look at it all around, the world has changed. Obesity uh strikes like half the people in America or more, and that wasn't the case always. And so today you have to be as proactive about your health as you are about your work or your business. You are in real estate. I remember reading the million dollar sales agent back in like nine years, whatever Keller Williams.

SPEAKER_03 18:10

That's who I'm with. I yeah, it's that's who I'm with.

SPEAKER_01 18:12

And what was my number one takeaway from that was system, system, systems, systems, systems. And if you build a system, it can predictably lead to results if you engage with the system. And that is what we bring to the table with your health and wellness is a system that if you follow the system, it will lead to predictable results and outcomes. But the moment you're not doing the system, you drift away.

GLP-1s: Promise And Pitfalls

SPEAKER_03 18:38

Yeah. And you so basically they go on your website, and I saw this. You you have a couple different plans. You have one where you use your doctors, and there's one, but either way, you can you can go on your website and you can get that blood test. There's like a blood workup that you do, and it it was a huge list of things that that it's looking at. And and there's all these different things that you guys can do to to uh if there's something on your numbers that doesn't look good, there was all kinds of different things that you're saying, okay, here's what you do with that. And so if if so somebody comes on your site and they say, okay, I'm gonna do the blood workup, could they, and and they could still go back to their their primary care doctor and say, here's what I've found on my own. And how can we, how can we deal with this? Is that is that is that something you could do?

SPEAKER_01 19:29

Two things. One, we currently do not offer a standalone blood test. What we do offer standalone is a DNA test.

SPEAKER_03 19:35

That was what it was.

SPEAKER_01 19:36

DNA test covers, it analyzes 800,000 DNA SNPs. It generates a report of 180 pages that covers every area of your health and wellness, okay? All of your disease predispositions. How do you process all the different nutrients, micro and macronutrients that we eat? What kind of susceptibility do you have to toxins? Do you need to supplement with certain things? And that's all in your DNA. That's all in your DNA. Yeah. And so And why don't we all check this?

SPEAKER_03 20:05

Why is this not something that we go into? I just don't understand. Like it for me, it's like when I go into a house to price a house, I walk around the house, I look at everything, I look to see if the roof's leaking, see if the basement's leaking, I look at all these things, and then I come back to them a you know a couple of weeks later and say, here's the price of your house, here's what you're probably gonna need to fix, here's what you need to disclose. Okay, so we're not getting that at all. It's basically we're gonna treat you for what you feel right now, but we're not gonna look in any deeper to see if there's something that's in the future that you're probably gonna have.

SPEAKER_01 20:33

Incentives, man. Incentives. One, the primary care doctors in most systems are packed to the gills with thousands of patients. They have absolutely no time to dedicate to thinking about you proactively and holistically and comprehensively. Two, most primary care doctors in America today, I'm really sorry to say this, are stuck in the 1980s. Maybe even before then. American Medical Association is not up to date. They are not up to date on the latest studies, on the latest drugs, the latest circumstances around obesity and metabolic disorder. It really took them just till recently to even acknowledge obesity as being a disease, right?

SPEAKER_02 21:10

Right.

SPEAKER_01 21:11

And and so you have incentives of no time, plus you have incentives of, hey, it's a this is a little nefarious. And I'm not saying it's all primary care doctors for sure, but the more likely you are to have to come back to me, the we bill you for more stuff.

SPEAKER_02 21:27

Yeah. Yeah.

SPEAKER_01 21:27

And so our our system is set up. And first of all, we have primary care doctors. Like, so if you have a primary care doctor and they're not asking you these questions, they're not working with you, this is what we do. We take care of your whole health, your optimization, your longevity, getting you dialed in, hormone therapy, preventative care, all that. Plus, if you get the sniffles or you got a weird thing growing out of your head or whatever. And that happens. Hopefully not. You should see some of the pictures we get sent. Oh God. Yeah. That's why the doctors have private channels. So you know everybody doesn't have to see the picture.

SPEAKER_02 21:57

Yeah.

Systemic Weight Gain And Food Noise

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(Cont.) Systemic Weight Gain And Food Noise

SPEAKER_01 21:58

Yeah. So we're going to spend an hour with you. And our incentives are if you're happy and healthy, we get paid. And that's the only way. We don't make any money selling you drugs. We don't make any money selling you tests. We don't make any money telling you to buy red light therapy beds or collagen powders or nootropics or anything else. You pay us for access and a membership and a partnership with us. You engage with us, you get happy and healthy, and you feel better and you look better and you're performing the best you ever had. It's your job as a parent, as a member of your community at the top of your game. And you pay us because you're happy. That's the only way that we make money. So we've we've changed the whole incentive structure around to make it so that we have the time and energy and focus to. Pay attention to you as an individual. And we cap, for example, our primary care doctors, our longevity specialists, only have 400 patients in their panel at the cap. So they have plenty of time to spend to spend time every day. We have members text our doctors every day.

SPEAKER_03 23:20

And is it more it's more telehealth? It's like a telehealth type thing than a data, right?

SPEAKER_01 23:24

You know what it is? It's it's it's an elite healthcare team in your pocket everywhere you go.

SPEAKER_03 23:30

I like it. This is different. Very different. What do you think, Hugo?

SPEAKER_04 23:33

Yeah, it is. It's very different.

SPEAKER_03 23:36

I like it because it's just it, it's just it's progressed. It's looking forward. And it's looking at, you know, and I always tell like it's like a baseline too. Okay, here's where you are in your DNA. Here's where you are in every aspect of your body from head to toe. So from here, we're gonna try to A, keep the good stuff where it is, and B, take the bad stuff and make it better. Does that sound right?

SPEAKER_01 24:02

Exactly right. You if you don't know your biological terrain, how can you transverse it successfully? Yeah, exactly. If you don't have a map, how do you even know where to go?

SPEAKER_03 24:12

You might have a new customer, right? You're looking at him.

What Traditional Care Misses

SPEAKER_01 24:15

Yeah, well, you know, I'd be happy to help you, Brad. There's there's a lot of things that we can help you with. Guys that guys and women, because we serve as many women as we do men. We generally serving people ages like 30, 35 to 60 or so, mostly professionals, highly successful, motivated, driven people, for whatever reason just have taken their eye off the ball. But when they engage with us and they hire a team of professionals, the same way people hire you to do a professional service, right? It gets done. And when you do it, we see people losing, you know, 30, 40, 50 pounds of weight. We see people bringing their cholesterol down, getting their sugars in order, reducing their visceral fat content, having more energy and sleeping better than they ever have in their entire life. And these are without gimmicks. This is like long-term outcomes for you that completely change your life because good health unlocks the rest of the beautiful life. There's no question. And if you don't have your health, you don't have anything else. I agree. Yeah, you should, you should, I believe, as an act of selflessness, conscious of your duty to others, prioritize your health so that you can be the best version of yourself in order to be the best husband, father, brother, son, wife, whatever it is. Businessman, professional. Yeah. And this line usually strikes a chord with business people. You will never be your business will never be as optimized as you are. You have to be optimized in order to have your business be optimized. If you aren't coming with 100% energy, with mental clarity and focus and acuity, our protocols are clinically proven to increase cognitive ability, improve memory, recall, focus, concentration, energy levels. Where in your life would that come in handy?

SPEAKER_03 26:08

Yeah. Everywhere.

SPEAKER_01 26:09

Pretty much everywhere, right? Everywhere. At the same time, reduce the chance of you dying of anything, of falling down, of like accidents, of sickness, of disease. That's what we mean when we say reduce all-cause mortality.

SPEAKER_03 26:21

Amazing. So let's get into some of the other things that I had some other notes here that I wanted to get through because we're man, we're we're we're chewing up time, which is okay. We can go a little longer too, because it's a good stuff. Before we went live, we talked about testosterone pellets. Pellets, I think, that they use or whatever. I I've heard of people doing testosterone. They get somehow they get it. And that's a thing now for older men, I guess. It it helps out with their, you know, clarity of things and and their muscles and everything. What do you guys, how do you feel about that stuff?

SPEAKER_01 26:53

So testosterone replacement therapy and hormone replacement therapy and hormone optimization, generally speaking, for both men and women, is something that we focus on at our practice. We're not giving it to just everybody. If you show up and demand it, we're gonna do tests and make sure that it's appropriate for you, clinically indicated, as they as they say.

SPEAKER_03 27:12

Yeah, so you have to be depleted, more so.

Rebel’s Model: Time, Access, Incentives

SPEAKER_01 27:14

What it means is, first of all, we're not a big fan of pellets. Pellets where they put in, they insert these objects underneath your skin with the time release of testosterone over several weeks or months. Very hard to get it dialed in that way. Regular, subcutaneous, easy, painless injections is the preferred method for getting your testosterone optimized. It will improve your muscle mass, decrease your fat mass, improve your energy and your libido and your verb for life and restore it to ways that you remember back when you were in your 20s. For women, and they just cleared a whole swath of restrictions from the FDA on women's hormone replacement therapy. It will help you with perimenopause and menopausal syndrome uh you know symptoms. It will reduce your hot flashes, it will reduce your brain fog, it will stop the hair from falling out, it will decrease that in unexplained weight gain, it will bring your libido back, bring your energy back, help stabilize your mood. And again, have you feeling many, many years younger. There are there's no reason in the world today that a doctor can listen to a woman's complaints or a man's complaints, but I hear this mostly from women. They complain about all these symptoms we just said, and the doctor just shrugs his shoulders and goes, that's just what's getting old. It's like that's just your hormones.

SPEAKER_02 28:33

Yeah.

SPEAKER_01 28:34

That is such a cop out, it's lazy, it's uninformed, and it's not using optimization as the guiding light. We don't want your labs to be normal when normal includes all the sick people in America. We want your labs to be optimized. And one of the ways we look at that is how do you feel? Like there's no reason to just fade away. In fact, that's one of our taglines is high performance health care for those who refuse to fade.

SPEAKER_03 29:02

Yeah, I love that. That's great.

SPEAKER_01 29:04

Just not, I'm not. I don't know about you, man, but I I am gonna be 50 next month. Holy cow. You're young. You're a young, but you're a young guy. I I mean, I feel that way. Just ran a marathon training for the city. Unbelievable. Good for you. You know, I'm strong. I can got like a 45-inch box jump, you know, like I've deadlifted 500 pounds in my life, squatted 400. Like I can run and I'm strong and I'm I'm lean and I'm 50 years old, and I have as much energy as anybody around me. So I look around at other people in the community and go to volleyball games with my daughter and the parents, the other parents, and but there are dudes that are 42 that have already just given up, man. Yeah. Just given up. And and I and I want to ask them, I'm I want to say, dude, this is how you feel right now, 45.

SPEAKER_03 29:53

Wait, wait till it gets to 5560.

SPEAKER_01 29:55

What do you think it's gonna be like 10 or 20 years from now?

SPEAKER_03 29:59

Yeah.

SPEAKER_01 29:59

It's gonna be way worse. Oh, yeah, it will be way worse.

SPEAKER_03 30:03

Absolutely.

SPEAKER_01 30:04

And the best time to make a change is yesterday. Second best time is today, no doubt.

DNA Insights And Proactive Planning

SPEAKER_03 30:09

Absolutely. It's like planting a tree. When was the best time to plant a tree? Yesterday. Second best time, today. Exactly right. I always love that. That's a good one. That's a good one. So let's go into uh just because I I we're gonna have to wrap it up soon. I did something my doctor actually mentioned to me about a calcium score for my for my for my heart. And because we were looking at my cholesterol, we were looking at cholesterol matched with blood pressure, matched with all the different things. And he said, let's see how your body is reacting to cholesterol, because just because your cholesterol is a little higher than somebody else's doesn't mean that your body is not getting rid of it or dealing with it. So we don't want to put you in cholesterol medicine because then you're on medicine then and you don't need to be. So my doctor's actually pretty cool. I do have a good doctor. So we went and got that done, and you know, it was good. You know, and now I just had it done 10 years later. It was not as good as it was the first time. It it did change a little bit. It went from from a zero 10 years ago to like 25. But he said that's out of 400, which is not still not that bad. But those are the things right there. It's$300 for me to get that test because insurance does not cover it. Okay. I think everybody should be getting that test.

SPEAKER_01 31:25

So one of our we have we do the DNA tests, we do the blood work, we do a DEXA scan, which is full body composition analysis, VO2 max test, which is the cardiorespiratory fitness, and a coronary calcium score.

SPEAKER_02 31:37

Yeah.

SPEAKER_01 31:38

Everybody that comes into the practice gets a coronary calcium score. I'm sorry you paid 300 bucks. Uh if you go to Washington Radiology on K Street in Washington, D.C., you can get it for 100 bucks cash.

SPEAKER_03 31:47

It would cost me$200 to get there.

SPEAKER_01 31:49

No, it's and it takes five minutes. Yeah, it's not long.

SPEAKER_03 31:54

Yeah, it's it's simple.

SPEAKER_01 31:55

Right? And it takes a picture of your heart and arteries to see if there's any calcifications. Now, thing about that is though, that is a backwards-looking test that is gonna show things that are already calcified.

SPEAKER_03 32:07

Correct.

SPEAKER_01 32:07

The the the state-of-the-art test would be what's called clearly a CT angiogram, where it's a completely different test and you're gonna get an idea of where you are right now.

SPEAKER_03 32:18

Gotcha.

SPEAKER_01 32:18

Instead of looking back in the past. But I will say that your doctor, that conversation that you have with your doctor, is one of the more advanced conversations I've heard about people with a standard primary care doctor.

SPEAKER_03 32:30

Yeah, he's pretty.

SPEAKER_01 32:31

Uh they are so quick to put people on statins.

SPEAKER_02 32:34

He's not, he's not, he doesn't want to be on it. Yeah.

SPEAKER_01 32:37

The cholesterol management uh uh farm pharmaceutical. And there are in some people really bad negative side effects that go along with that. Yeah. Some people even think that because statins are one of the number one prescribed drugs in America, that it's correlated somehow to the obesity crisis. I don't know that I buy that, but there are definitely people who respond poorly to statins. So if your doctor isn't reviewing your cholesterol in a holistic fashion, right? Your doctor is concerned, right? You've got pressure, your cholesterol says what it is. You know, you you're probably not rocking a six-pack.

SPEAKER_03 33:14

No, definitely not. It's more of a keg, yeah. Yeah, more of a keg.

SPEAKER_01 33:18

Those things, right?

SPEAKER_03 33:19

Getting better though. I did lose, I've been losing weight working on it.

SPEAKER_01 33:22

Congratulations. Yep. Those things together suggest metabolic disorder. And so you definitely want to make sure that you're not, you know, have a heart attack just waiting to rough underneath. So kudos to him for that.

SPEAKER_02 33:33

Yep.

SPEAKER_01 33:33

And uh, you know, for you, Brad, man, this is a lot of lifestyle stuff. I know. Gotta gotta lift, gotta eat your protein. Well, you know what?

SPEAKER_03 33:40

And the the lift thing, that's the next thing I want. I used to lift before we had kids. I mean, love my kids are great, but I before kids, I used to lift, I was in the best shape. My wife and I were in great shape. My wife's in great shape. She she's very disciplined and works out very, very much so. But but I stuck, I've got to get back into it. Because I was just talking to somebody again about that, where they say, like, if if you don't have, I said, what if I have 45 minutes to do something? Should I go for a walk or should I lift weights?

SPEAKER_01 34:07

Oh, well, if you've got 45 minutes each day.

SPEAKER_03 34:10

Yeah, exactly.

Optimized vs Normal Labs

SPEAKER_01 34:12

Well, then I would definitely break that up like three, three walks and two lifts. You can get sufficient enough resistance training in 45 minutes with twice a week with with a with a very particular, well-focused exercise routine. Gotcha. My suggestion though is one, everybody's got more than 45 minutes in a day. If you do an audit of your day and you ask yourself how much time you're screwing around doing X, Y, or Z, two, build a lifestyle with your family where exercise is the recreation. What are we doing today? We're going for a walk. We're going to the monuments, we're going to the museum, we're going to the park, we're going to exercise, we're going hiking. Build a culture of fitness within your home so that the time you spend with your family can also be exercise. The time that you spend recreating and even socializing, if you build your social network the right way, can be also exercising. Run clubs are extraordinarily popular right now for a reason. One of the reasons is the social aspect. You can go make friends, hang out with your friends, socialize and run all at the same time. It's like two birds with one stone. I think that I have three kids, 13, 19, and 20. I've had them all in the house at the same time. It's been crazy. You find time. Yeah.

SPEAKER_03 35:34

And that's what I'm doing now. I mean, I there's I I you know, there's a time period that I that I always thought said there was no time for about five, six years, I wasn't doing anything. And then I just got to the point where like, this is ridiculous. I need to find time for myself, you know, to get this stuff done, to get it, to get it done, just to feel better, because I feel 10 times better when I'm doing it.

SPEAKER_01 35:52

You're a better dad when you do it.

SPEAKER_03 35:54

Absolutely. Absolutely. So I got a question for you. What do you do to cheat?

SPEAKER_01 35:57

What do I do to cheat?

SPEAKER_03 35:59

Is there ever a time you're like, man, screw it? I'm gonna have a cheesesteak, or I'm gonna eat, or I'm gonna do this, or I'm gonna, I'm gonna have, you know, whatever to have fun.

SPEAKER_01 36:09

So currently I am on a very strict diet because I've got particular goals around running America. Right. I want to be a certain size for that.

SPEAKER_03 36:16

Sure.

SPEAKER_01 36:16

You know, I ate full on Thanksgiving, booze, pie, the whole thing.

SPEAKER_03 36:21

So you do do that. So you let go.

SPEAKER_01 36:23

Oh, yeah, definitely. You got to. I I think for most people on a on a on a regular, ongoing basis, like an 85, 15, 90, 10 kind of approach works. And if you increase your muscle mass, you'll burn more calories at rest. If you exercise more frequently, you have a little bit more leeway. And you know, you don't have to just deprive yourself of things for the rest of your life. Just only have a little bit is the key.

SPEAKER_02 36:50

Yeah.

Hormone Therapy For Men And Women

SPEAKER_01 36:50

The the third and fourth and fifth bite all taste the same as the first. So just have a couple bites, have a little bit of pie, have a beer here and there with your friends. But coming home from work where you sit in, you drive to work, you sit in your office, you drive home, you sit on the couch, you drink beer, you watch Netflix, you order in crappy food, you do that every day for years, you're gonna be a diabetic who's out of shape, who dies a really miserable, awful early death.

SPEAKER_03 37:17

Yeah, absolutely. You know what's fine now. And on that note, hey boy, this is such a positive show today. I'll tell you. It's a great no, it is positive. It's good stuff. And I'll tell you, we're we're gonna have to wrap it up. Uh I definitely want to stay in touch. Let's let's get together again. Maybe go over, maybe dig into some of these other things in more detail, like actually go through the things that I saw on your website. How what's the best way to get in touch with you? You know, it you know, on your website, is that the best way? How how do we get you?

SPEAKER_01 37:47

Sure. Two ways. Go to rebelhealth alliance.io, rebelhealthalliance.io, or go on Twitter or axx.com slash John Goldman. And I'm on, I live on there. I we built the business originally off of social media. Just send me a DM on Twitter slash John Goldman. Very easy to remember.

SPEAKER_03 38:07

So no, that's great. I I love what you're doing. I definitely want to dig into it more for myself, uh, looking into it on the stealthest side of things. But no, thanks for being here. Thanks for sharing this information. I think this is very useful for pretty much everybody in in today's world. And I wish you the best of what you're doing, and we'll stay in touch. And that's about it. Thank you.

SPEAKER_01 38:25

All right, thanks a lot, Brad. Appreciate it. Thanks, Hugo.

SPEAKER_03 38:28

All right, take care. All right, John Goldman, founder and CEO of Rebel Health Alliance. Gosh, guys, if you're feeling you know crappy or you're you're you're feeling kind of the ways that he was talking about, check out his website, look him up, look at his total. You might want to do what he's looking at what he's talking about, get that DNA test done. I'm probably gonna actually look into that myself. All right, that's about it. Thanks for being here with Thursday. We really appreciate it. All right.