"Show Up For Your Life" with Andy Henriquez

His mom didn’t show up to a foreclosure auction to buy a building. She showed up to beg to stay. Then she raised her hand, outbid the bank, scraped together the money, and walked out a landlord. That true story is where Andy Henriquez built the message “Show Up For Your Life” and it sets the tone for a conversation about courage, entrepreneurship, and what it takes to act before you feel ready.

Andy and I also go deep on storytelling as a real world skill for business, leadership, coaching, and personal branding. We unpack why most people try to persuade with features and credentials, why nobody cares about a “human trophy case,” and how a well told story creates the fastest path to trust. If you’ve ever struggled to sell your service, lead a team, or even get people to listen, this is the practical framework you’ve been missing: connect before you sell, paint the destination, and make people feel the point.

We also talk about authenticity in the AI age. As fake images, fake videos, and polished scripts flood the internet, real human connection becomes a competitive advantage. Andy explains why signature stories win, how to find yours through challenges and defining moments, and how to stop speaking from the mountaintop and start meeting people in the valley where they actually live.

If you want your message to land, your content to feel real, and your audience to lean in, press play now. Subscribe, share this with a friend who needs a push to show up, and leave a review so more people can find the show.

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Welcome to The Brad Weisman Show, where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman! 🎙️ Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! 🏡🌟 #TheBradWeismanShow #RealEstateRealLife 

Credits - The music for my podcast was written and performed by Jeff Miller. 

Transcript

SPEAKER_01 0:29

This is gonna be a good one, Hugo. The Brad Wiseman Show. Real people, real life, and everything in between.

SPEAKER_00 0:36

So, what do your kids think of this?

SPEAKER_02 0:38

Oh, they are so embarrassed.

SPEAKER_00 0:39

In order to be unstoppable, you simply don't give up. You get knocked down, you get back up again. Where curiosity opens the door to genuine connection.

SPEAKER_01 0:47

Men really struggle with their emotions. They really struggle with even understanding what's going on. Unfiltered conversations with the people shaping our world. What kind of show is this? And there's red quilted leather all over the walls. There's a swing hanging from the ceiling. I mean, I don't sweat you. And now your host, Red Wiseman. All right. You know what? I'm liking that new intro there. I gotta say. Yeah. It's a nice it is it's fire. It's a little longer, but you know what? I like it. Yeah. It kind of explains a little bit more of the show, you know, and what's going on. And you might notice that we took out real estate. Mm-hmm. Pretty amazing, right? Yeah. Who would have thought? We're widening the horizons. Widening our horizons as we go. So, well, we got another great guest tonight. I'm super excited about this guy. He has, I saw him in an interview with Les Brown. So if you if you know anything about these higher thinkers or these motivational speakers or whatever you want to call them, mindset coaches, Les Brown has been around for a long time. And the guy we have coming on, you know, mentored from him, basically. And his name is Andy Enriquez. He's unbelievable. He has a lot of things that I want to say here. He says, oh, the reason we're going to talk is about the fact that his mom was kicked out of a property and in that she had a restaurant in. And then she goes from being a tenant to the landlord, and because she showed up. And that's what the reason I found him. I found him because he told this story on Instagram. And I'm looking at the story and I started tearing up. And I was like, this is an amazing guy. I need to have this guy come on and talk to us. So let's let's bring him on. So, Andy, how are you doing, man?

SPEAKER_00 2:30

Hey, Brad, man. I'm doing fantastic, man. I've been looking forward to uh spending this time together, man.

SPEAKER_01 2:35

Yeah, this is great. This is great. Yeah. So I've been watching a lot of your lot of your clips and shorts and things like that. And it just really, you really are just an amazing communicator, a great storyteller. And you know, and more and more as I get do this work, you're actually a master connector because anybody can communicate if you think about it. Those are just words coming out to the audience. But the the difference between the communicator and the connector is that you what you connect with them. They they are sitting there and they're feeling what you're saying. It's a heart-to-heart experience. And that's what I think is amazing about what you're doing. So that's why I wanted to get you on here.

SPEAKER_00 3:10

Hey, Brad, I appreciate it. You know, in the same vein you were talking about it, you know, one of the biggest leaps that people have to make is the ability to not talk from here, but actually talk from here.

SPEAKER_02 3:20

Yeah.

SPEAKER_00 3:21

So the distance from your mind to your heart is really not that far. But when you talk from the head, you're only going to penetrate people in the head. But if you can find a way to be able to tap into the heart and speak from the heart, it just has this amazing ability for you to penetrate and really be able to connect with people at an entirely different level. So I'm excited, man. Looking forward to our time together.

SPEAKER_01 3:43

Yeah, it sounds good. Sounds good. Well, let's jump into this. You know, you're what I put down here at the top is show up for show up for your life. Can you can you explain? You know, and then it says unlock the power of your story. You're you're all about showing up and your story. You know, how did you get into finding that messenger, finding that that is important for people?

SPEAKER_00 4:05

Yeah, well, well, first of all, we say show up for your life. What's interesting, Brad, that most people don't know. So the name of my company, the legal name of my company is Show Up for Your Life LLC. The title of my book that you and I were talking just a little bit earlier, the legendary Les Brown wrote the forward in my book is Show Up for Your Life. But really, it was inspired by the story that you referenced at the very beginning. You know, my mom is originally from Haiti. She's from the poorest country in the Western Hemisphere. Uh, she came to this country with less than$150 to her name. And when she first got to the country, Brad, she, you know, she worked odd jobs in like hotels and in different things. But really, after about, I don't know, maybe about 20-something years of being here, she got this like special opportunity where she saw a freestanding building in Delray Beach, Florida, and she made a decision to go ahead and operate a Haitian restaurant. Well, something really, really crazy happened. And, you know, Brad, I know you had an opportunity to be able to see the story, but that moment single-handedly changed everything for my mom. So one moment of actually showing up, like taking active faith in showing up, changed everything for my mom. And that's really what inspired the title of my book, Show Up for Your Life. And then also why that message resonates so much with me. Now, I didn't tell the full story because I didn't know if we're gonna give it away or not.

SPEAKER_01 5:33

No, like that. No, you can actually, I what I thought was amazing is how your your how your mom showed up in that story. I mean, she didn't she didn't know what she was doing, she just went, she just went with a mission to go to the auction or wherever it was to find out how she could acquire or how she could stay in the property. And then she and then it worked out.

SPEAKER_00 5:55

Yeah. And Brad, you know, just to give everybody context, yeah, please that's sort of listening in. So my mom, you know, who basically had worked odd jobs all her life in the United States, finally gets this opportunity to open up a Haitian restaurant. And so she finds a freestanding building in Delray Beach, Florida, and you know, she opens up this restaurant. And like most entrepreneurs, you know, she's struggling her first year and year and a half, and you know, two years in, she's finally at a place where, you know, she's starting to sort of break even, and she gets this knock on the door. And when she opens up the door, she finds out that this property that she was renting is actually going to foreclosure. And so my mom just decides she's gonna go to the foreclosure sale, find whatever big wig real estate investor, Brad, is gonna buy this property and literally beg them if there's any way that she could stay in the property. And Brad, as you know, when you saw the story, my mom, who was expecting to walk into a room full of investors, there was only two people there, Brad. Amazing. The auctioneer and the representative from the bank. And so my mom, who first of all is like, okay, what is happening here? Where are all the people? When the auctioneer starts the bidding process, right, Brad? So she walks in and he, he's like, ladies and gentlemen, we're gonna start the bidding process on 540 West Atlantic Avenue. If you're here to bid on the property, raise your hand. The bank representative naturally raises her hand. Sure, yeah. My mom raises her hand, Brad, in the craziest act of faith, she bids on this property, she wins the bid, and and Brad, I know you're a real estate guy. So back then, back then, Brad, if you recall, you had to like make a deposit of like five to 10%. But you had 30 days to come up with the money. My mom only had the deposit money, and she would have lost that, she would have lost that deposit if she didn't, if this didn't work out. 100%. And I'm glad you know that. 100%, right? So she literally had 30 days, and in those 30 days, man, I mean, she called every single friend and family member to raise that money. And I and quite frankly, the the reality of it is she was three days away, Brad, and she was still$30,000 short. Now, for people listening in, if you're wondering, she won the bid at$76,500. Right? And so, and so Brad, she's three days away, she's$30,000 short. And at this point, she has literally exhausted all of her options. But we had a family, a family member. Her name is Evos, my mom's cousin. And my mom had already reached out to her maybe three, four times, and she didn't reach back to my mom. Three days before the deadline, Evos calls my mom back and says, Hey, I know you've been calling me. I know you've been reaching out. There's a reason why I haven't gotten back to you. I wanted to talk to my husband. By the way, we've been saving up money to buy a house. We have exactly$30,000 saved up, and we have talked about it, we've prayed about it, and we're gonna lend you this$30,000. And so, like three days before, that she's clearly gonna lose her deposit, has come up with the money, and is like, okay, clearly this is not meant to be. And she rushes over to Evos, of course, before Evos changes her mind. Grab that, get the money, get the money.

SPEAKER_01 9:28

Exactly, right, Brad.

SPEAKER_00 9:29

She gets all the money from like her friends, her family members, or whatever, and she goes and gets this cashier's check. And in Palm Beach, she goes up to the courthouse, and that's the day my mom went from being the tenant to being the landlord. Now, Brad, when you saw that video by Gold Cast, what you did not know is guess what? Mom still owns the building till today. This was 30 something years ago. And are you ready for this? What's it? Mom has been offered like millions of dollars for that property. Wow. And right in just a couple years ago, we signed a triple net lease with Dunkin' Donuts, who's in the process right now of getting permitting and so forth.

SPEAKER_01 10:11

So Dunkin' Donuts is gonna is gonna occupy the space that she used to have her her restaurant or whatever, is that right? And now she's the landlord. Oh my gosh.

SPEAKER_00 10:19

The same woman who came to this country with$150 to her name, who her and my grandma in in Haiti, they pretty much slept on a porch on on these pieces of cloth. And when it rained, Brad, in the middle of the night, my grandma and mom would have to pick up the cloth off the ground and huddle up until the rain was over. This is the same woman who was in Miami, Florida, started off basically in the hotels, cleaning up the hotel rooms, and that same woman became a millionaire in the United States. Like that's incredible. It's it's crazy, Brad. And and how old were you when this happened when this happened? Like, how old were you when she was? So when I saw this, so right now, Brad, I'm 48 now. Okay, and this has been like at least 37 years ago and so forth. Okay, you know what I mean? So I'm a young, you know, 10, 11 years old. You know, I'm a young guy, right? Yeah, clearly, I'm not the one who influenced my mom to do any of those, to do any of these things. And that's why even now, as I've been pursuing my goals and dreams, and we've been so grateful, we built a coaching consulting business to, you know, beyond the seven-figure mark. I've spoken for companies like Bacardi, Pratt and Whitney, Accenture. You know, we we have, you know, just we've been very blessed. But when you look at my mom's story, you're like, dude, yeah, like what else are you supposed to do? Do you know what your mom did? She came to this country with$150 to her name, dude. Like you're supposed to take, you're supposed to take the stick further, right?

SPEAKER_01 11:59

Yeah, yeah, yeah. That's incredible. I mean, talk about showing up, but the but the reality is all you know, she showed up. She showed up at the auction. She showed up there. It changed her whole life, it changed your life completely.

SPEAKER_00 12:14

And Brad, that's the cornerstone of that message, right? Yeah. Because you have to think about it. She's a tenant, she finds out the property is going to foreclosure, and most people at that point, they're calling it quits. Because at that point, they're like, okay, you're highly disappointed. Because at that point, she was paying the landlord, expecting that the landlord was paying his mortgage, found out he wasn't paying the mortgage, the bank was going to foreclose. They notify her. And to think that for her to think, let me go to the foreclosure sale. But even then, she was not going to the foreclosure sale to bid on the property, Brad. No, she wasn't thinking big enough yet.

SPEAKER_01 12:52

It was funny, but she wasn't thinking big enough at that point. But then she got there, just like, ah, she got there, right?

SPEAKER_00 12:59

And takes this act of faith. You know, Martin Luther King has a quote that I love. He said, Faith is taking the first step even when you can't see the entire staircase. Oh, yeah. So the first step was, of course, showing up. The other step was that moment of faith to go into and start bidding, knowing number one, you have no idea how this bidding process works. Number two, you don't even have the money. Like, you're bidding against the bank. Are you kidding me?

SPEAKER_01 13:27

Yeah, it's crazy. It's unbelievable. Really cool. Amazing. And then your mom comes home and says, Oh, by the way, I bought a I bought a building afterwards.

SPEAKER_00 13:35

Yeah, yeah. Like, like I, the the building is now the the building, I now own it. Yeah. And then I think, and Brad, what was really awesome for me to watch was, I mean, I don't know exactly, maybe two years, two and a half years, but I watched my mom pay back every single person that lent her that money. Yeah, that's cool. You know, and and I also watched my mom, you know, who had this entrepreneur spirit in her and became this entrepreneur. I also watched her, you know, pretty much retire pretty early in life. She retired in her 50s. My mom, thank God, is still living today. She's 85 years old. Wow, that's awesome. 85 years old. And when I talk about showing up, it is more than just, you know, it's more than just a catchy uh phrase, which I actually owned a trademark on show up for your life as well. So this is like not, this is not a new thing, man. This is like from, but I was so inspired by my story. And when I launched, when I launched my career as a speaker, you know, I was the furthest thing from a speaker, Brad. I was, you know, accountant working with Price Waterhouse Cooper, is one of the big four public accounting firms. It was an amazing company, every reason to do well, but I just realized it wasn't my purpose, it wasn't my calling. And every day I was showing up to work, I was I was pretty miserable, man, to be honest with you. Not because of the company, great company, great people, but I just knew it wasn't my calling and my purpose. And when I when I left my corporate job in December of 2004, I took a big leap of faith. I wasn't clear what I was gonna do, but I knew that I wanted to inspire people. I knew I wanted to speak and coach, had no idea how I was gonna build it. But my mom's story inspired me, and I built my entire brand initially off of that one story about showing up, about showing up for your life. That was my signature speech. That's what I built my entire platform off of initially, until I started teaching others how to leverage stories in their business.

SPEAKER_02 15:53

Yeah.

SPEAKER_01 15:53

So let's talk about that. Let's get let's get into the story, the the power of your story. I mean, everybody has a story, right?

SPEAKER_00 16:01

Yeah, absolutely, man. And like I told you, I, you know, I was always so inspired myself through my mom's story. But you know, it's it's crazy, Brad. The son I shared that when I reflect back, I didn't realize the power of storytelling. But in hindsight, when I look back, the first time I experienced the power of storytelling was when I was about 16 years old. And so, so, so Brad, I grew up in uh South Florida, and I remember every single day walking into the grocery store around the age of 15 and so they would have the auto trader magazine. Do you remember those, Brad? Oh, yeah. Absolutely. And I'd be looking at the auto trader magazines, and I couldn't wait to turn 16 years old to ask my mom to buy me a car. Right. So, Brad, I remember I turned 16 and I literally begged my mom to buy me a car. And in her strong, you know, Haitian accent, she would go, NZ, you know, baby, I don't have the money. I I cannot buy you a car, baby. You you have to you have to find a way to be able to buy the car yourself. Right. And so every single week, man, I'm begging my mom to buy me a car. And one day, I get home from school and I find out that my mom got a$5,000 loan from the bank. And she and I went out that weekend and I bought this Black Ford Bronco 2 Eddie Bauer edition. Oh my gosh, yes. Yeah, remember that?

SPEAKER_01 17:27

Oh, yeah. So and it was used, it wasn't new, but the Eddie Bauer was the big deal, though, man. That had the nice inside.

SPEAKER_00 17:34

I think I bought it with like 80,000 miles on it. But it was a big deal that I had it. That's great. And so I remember Brad being so excited when I got it, I couldn't wait to drive to school. And that morning when I woke up, after we bought the car to drive to school, my car keys were missing. And my mom pretty much hid my car keys. And what she said to me is she said, Andy, listen, you know, mommy doesn't have the money, baby. And until you get a job and you can pay for the insurance, the car is gonna sit in the man. So, bro, man. For about three and a half weeks, man, my car sat in the driveway. And this was before social media, this is before Facebook, Instagram. So you and I both know if you didn't bring it to school, it did not. Exactly. You were lying. And so I remember just trying to find a job anywhere, and I was like striking out, but close to my house was a grocery store in South Florida. We have something called public supermarket.

SPEAKER_01 18:36

Yeah, we have those, we have those up here too. Yeah, well, we have them, we actually have them down south of here, like Maryland, Delaware area.

SPEAKER_00 18:43

So there was a store manager, his name is Mr. Olsen. I fill out an application, I give him the application, and then Mr. Olson tells me to come back in a couple days. Well, Brad, I'm talking about two and a half weeks, man, where I'm going in and Mr. Olsen's like, come back in a couple days, come back in a couple days. And after two and a half weeks, I'm so desperate because my 16-year reputation is on the line. I'm so disappointed, the car's sitting in the driveway, and I ride my bike over to the public supermarket. Mr. Olsen sees me. At this point, he's familiar with my face. He starts walking the opposite direction. And Brad, I run up to him and I say, I'm just gonna put it all online. And I say, Mr. Olson, sir, uh, my name's Andy Enriquez, sir. I turned 16 not too long ago, sir. My mom bought me this Black Ford Bronco 2 Eddie Bauer edition. It's sitting in the driveway. She won't let me drive the car until I get a job and I can pay for the insurance. Mr. Olsen, I keep coming back in. You tell me to come back in a couple of days. I said, Mr. Olson, sir, don't you remember your first car?

SPEAKER_01 19:44

Oh man. Brad. Good, good way to get to him.

SPEAKER_00 19:50

I got him. Oh, yeah. I'm telling you, Brad, Mr. Olsen went down memory lane. He was like, Yeah, I had a Chevy Camaro. And he talked about, he's like, I had a newspaper. He said, What'd you say your name is, young man? I said, Um, uh Andy Enriquez. Brad, he walks over to the counter. There's like this big stack of applications. He starts flipping through the stack. He takes my application from the bottom of the stack and then he puts it at the top of the stack. And then he says, Before you can start working here, you got to come into orientation on Saturday. I was like, Mr. Olson, wait a second. Orientation is only for people who have a job. Mr. Olson, are you about to give me a job? Mr. Olson's like, I guess you're finally gonna be able to drive your truck. Now, at that time, I was not founder of the Master Storyteller Academy, million-dollar storyteller, et cetera. But in hindsight, what I realized was that all the previous times, Brad, I was just another application, man. Yeah, I was just another application in a stack of applications. And me coming in and saying, hey, Mr. Olson, are you hiring her? It meant nothing. But the moment I told just a little part of my story, here I am, 16 years old, Mr. Olson, maybe early 50s, there was this connection point. And this connection point allowed me to be able to pass influence and go from being at the bottom of the stack to the top of the stack and go from hearing Mr. Olsen say no to hearing him finally say yes. And that is the power of story. That is, it allows you to be able to build connection and then be able to pass influence.

SPEAKER_01 21:37

Well, and you just in the beginning, we talked about brain to brain or heart to heart. Before, you were not, you were, you're now heart to heart because you got him in a place that he remembered. He knew exactly how you felt and the passion that you had when you were talking to him, it hit him. And he's like, Oh my gosh, I totally I could believe that. Like you remember what it felt like to have that first car. I mean, my mom like gave me her car. The first car I ever had was for my mom. Right. What was your first car? Oh man, it was a Mercury Lynx, a 19, like 1981 Mercury Lynx, which was basically a Ford Escort. I don't know if you remember the so it was a murder. This thing was the biggest piece of crap that there. But you know what's funny? It was four speed on the floor. The thing that was funny about it, I I was so happy to get that car. You can't even imagine. I mean, she gave it to me as her car. The problem that most people don't know is my mom was terrible taking care of cars. So when she gave it to me, she probably hadn't done an oil change in like a year. So the engine seized up about four months later. But no, but it's it's just it's incredible that film. But that is, you're so right. You you you're you're you're you're brought you guys came together on that connection, that same level, and then it made it, it made, it meant something to him.

SPEAKER_00 22:54

Yeah, it's awesome. And the crazy thing is, right, for anybody listening in right now, Brad, just think about it. There's always uh in one way or another, we're looking to pass influence, right? If someone, if someone's listening in right now and they're working a corporate job and they want to influence their peers on the job, they want to influence the people that they're overseeing, they want to influence their boss. For those that are listening in and they're entrepreneurs, you know, maybe that they're looking to influence, you know, people who could potentially buy their products or their services, right? For the service providers are out there, you're still trying to influence someone, right, to hire you as a service provider. And what we have a tendency to do oftentimes, Brad, when we're looking to influence people, we we lead with just information. And the way that I try to really explain that, when we have something that we're passionate about, we're excited about, we get caught up with trying to sell people on the plane as opposed to the destination. And so what I mean by that is, you know, for the person that's selling the product, they have a tendency to lean into like, you know, my product is 100% organic and it's amazing. And for the people who are coaches, my coaching program, there's 36 videos and 148-page workbook, right? And for the service providers, we're gonna take good care of you. We're gonna be highly professional. Like, first of all, if you are taking someone's money, you better take good care of them. You should be professional, right? None of those things sound very different. But what happened is we get caught up with trying to talk about like the features and the plane. And one of the things I always try to get people to think about conceptually, when's the last time you got on an airplane and you concerned yourself with the thread count of the carpet or the fabric of the material, what you were really concerned about was the destination. And so when we want to be able to pass influence, we want to be able to paint the picture of the outcome and the destination that we can get people to. And the best way to do that is through a story. Yeah, right? The shortest distance between you and the person that you're looking to influence is a well-told story. Like Mr. Olson, my persistence, even though I was being persistent, I was just another application. But the moment that I took Mr. Olson just on a momentary journey, and I got to share a story that painted a picture of the outcome that I wanted. But also my story, as you so pointed out, Brad, is just the opportunity to open up a doorway for Mr. Olsen to reflect on his own story. And now when the connection is formed, that's when we can pass the influence.

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(Cont.) "Show Up For Your Life" with Andy Henriquez

SPEAKER_01 25:31

Yeah, that's where the human connection. It's, I mean, yeah, everything happens in that moment. Everything happens in that moment. Doesn't what it doesn't matter what you're selling, it doesn't matter what you're doing in life, that is where it all happens in that connection moment. And because it becomes human to human. And it's, you know, that's why I think people are I'm I'm writing a book right now. It's about relationships and building trust and and and talking from the heart and things like that. And that's, I think people, what I'm writing about right now in the book is people are gonna are gonna need that even more and more. As AI starts to get into our lives even more, the human connection is gonna be craved even more as that's happening. Because we're gonna we're constantly being tricked on on with pictures that are not real, videos that are not real, writing that is not real. So when it's real, you're gonna be like, oh, this is real. This is a real story, this is a real person. And I think we're really gonna be attracted to that more than we ever were.

SPEAKER_00 26:52

Brad, I tell you this, when I say you are like literally hitting the bullseye, we had a meeting the other day, myself and the team, and one of the messaging that we were talking about is us going back to a little bit of the old school for us. So with us in in my industry where you have coaches and speakers, yeah, it's great that these AI tools are out. But what's not great is that now when we have a video, we're putting something out, people are now being conditioned where now they're questioning everything. Is this real? Is it not real? Is it real or is it not real? Is it real or is it not real? So one of the things that we said was a couple things. I I did a tour last year where I went to multiple cities to get an opportunity to get in the room physically with people who maybe have been checking me out online or maybe they've been on YouTube, they've been getting my emails, so we could get back in the room with them. Yeah, because what people need to do is to be able to experience something and know that it's actually real. The other thing is part of our messaging that we're pivoting to in the marketplace, like with our ads and our advertisements, is that very point that you're making, is that now I believe that one of the skill sets that's gonna matter even more is the ability to be able to leverage stories to create genuine connections because AI can do so many things, but the one thing that AI cannot replace right now is it cannot replace the human connection. Exactly. It cannot replace the thing that all of us so desire, which is to be able to create a true, genuine connection between ourselves and others. And so I believe that the best storytellers are gonna be the ones that are going to win during this new era of what we see happening because when it becomes harder and harder to differentiate what is real, people are gonna go quite a bit off of what they feel.

SPEAKER_02 28:53

Yeah.

SPEAKER_00 28:54

And so we've got to have the ability to be able to transfer feeling because the thing is, there's a lot of things that people may get thrown off. They're watching a video, and now it's gotten so good, you don't know what's real, what's not. But there's still that internal detection, yeah, which just whether or not you can feel you have this internal radar that says, Do I feel as if this is real? And then even then, we're gonna question it. Yeah. And then those of us that have the capacity to get in the room with people and create a genuine connection where AI cannot show up in the room on my behalf and do a presentation and allow people to feel and sense for themselves that, okay, no, this guy's the real deal. Yeah. Or this lady's a real deal. And so we're gonna have to do more belly to belly. That's just my personal belief. I'm with you 100%. And you're gonna have to be a better than average communicator. We'll put it that way. If you want to separate yourself in this marketplace, I agree.

SPEAKER_01 29:56

You know, it's funny, we're we're on the same page here, but it's interesting. You know, watching you speak and then uh reading some of your stuff last night, whatever, I could tell that, you know, this was gonna go really well because I think we're kind of we're kind of thinking the same things. I came up with a quote that's gonna be in my book, and it's I had it on Facebook. And basically what it is is there's there's no AI when you're eye to eye. I love it. There's no AI when you're eye to eye. So when you're eye to eye, AI is is not involved because it's human to it's human to human. And and that's where that that connection is gonna be super important because of what you know we see going on with AI. And I I love AI. I'm using it in my business, I use it as a tool like anything else. 100%. But you do have to be careful. And you know the ones I really like that concern me is some of the older people. I did this one thing with and Hugo, you remember when I made myself look like a cowboy?

SPEAKER_02 30:50

Yeah.

SPEAKER_01 30:50

I took, I took a picture of myself and I just said, put me in a western, a western background or western look. Well, this thing took me and put me in like a cowboy hat. I mean, I I look like I was in her western movie, like in a picture. My aunt, and and you know, she's awesome. My aunt Jean, she's in her 80s. I I think she thought I was at a photo shoot. I I really do. You know, so almost in a so in a way, you know, that's where it becomes the elder, not the elder, but people that are a little older. They don't understand how good this technology has become. So they have to be careful, you know, you've got to be really careful.

SPEAKER_00 31:22

No, they they they they clear they clearly don't. And, you know, one of the things that I'm really hoping, you know, first of all, congratulations to you, man, on the book. Thanks. And one of the things that I hope that inspires people to really understand just the importance of just dialing in on these also critical skills. Like the reality of it is, I say this, you know, I think most people think that they are natural-born storytellers. And I think I want to clarify this for the people listening in. Uh, most people are horrible storytellers. And because I want to say this, right? And the reason why it's not their fault, it's not their fault, Brad, because they've been conditioned to the way that they're determined their ability to tell stories is from speaking to friends and family members. But what they don't realize is your friend and family members, they love you, and so they're extending grace. So they let you ramble, they let you tell a story that has no point, that has no part of conflict. You are going off on a tangent, they put you on speakerphone, they're folding laundry in the background, doing dishes. We've all done it with a family member we love. I'm listening, and we know that what's the trick to say that you're listening. They go, No, you're not, Brad, you're not listening. What do you do? You just repeat the last thing they said. Say, come on, I told you I was listening. And so most people don't take the time to actually develop the skill. It is a skill to be able to strategically tell stories in a way that build connection, in a way that allows you to be able to pass influence, in a way that gives people to see value, in a way that positions you as an expert, in a way that makes your content more appealing and allows people to be able to digest the things that you have to say. You know, we were talking a little bit earlier about the legendary Les Brown. And there's something that I remember, you know, years ago when I trained with Les Brown for about five years, and there's something that he said to me, and I always repeat this he said, young man, never make a point without telling a story, and never tell a story without making a point. And so we want to become great communicators. Most people are attempting to make a point, and quite frankly, they're not. And then they wonder why people don't buy their products or their services, or they're not getting the promotion, or they're being overseen because the fact that it's not that they're not talented, it's just that they're not doing the best job of being able to communicate the things that they say. And if they do, a lot of times they're just using verbal gymnastics, lots of words. And what we got to get people to the place is that they can become strategic and learn how to be able to put the things that they want to say inside of a story so that it's so much more compelling, right? And Brad, one one of the easiest ways for me to describe this, when I I was a uh growing up, my I tell you my mom uh is is from Haiti. Yeah. Um, and so you know, I'm I'm what you would call like, you know, first generation. And so when I when I would come down with like a fever, my mom and grandma would head in the backyard and they had this bush. And they would come in, Brad, and they would put this this literally, when I say bush, it's a bush, Brad. They would put this bush into a pot and boil this hot water and make me drink the nastiest tasting, the most bitter, nastiest tasting tea. Now it helped you to get better, but anytime I got sick, I would fake that I was feeling better to avoid sipping and drinking that tea. It was the most disgusting thing I ever had. Well, fast forward today, my daughter's nine years old. Not too long ago, she had a fever, and we walk over to the kitchen cabinet. I gotta give her some medicine. And Brad, she's like, Daddy, I want that one. And I'm like, which one? She's like that. She's like, Oh, but I like that one too. And then so I give it to her, and she has to take 11 millimeters. She just drinks the whole thing. And she's like, Daddy, you sure I don't need more? I'm like, No, you don't need more. So when I bring her upstairs, I put her to bed, I go back down. I'm like, what does this stuff taste like? I go back, I just put a little bit because I'm curious. Yeah, and I taste it. And I'm like, this thing tastes like tastes like bubble gum. It tastes like like grapes. It tastes so good. Yeah, yeah. The medicine companies, they have figured out that if we want people to take the medicine, especially children, we gotta add some flavor to it. We gotta make it taste good. And so what I want everybody listening in to understand is that we all got some medicine, right? You got your product, you got service, you got great ideas. And a lot of times we want people to take the medicine. But what happens is we don't realize is the way we're communicating it, it tastes like that tea I used to drink. It's bitter, it's abrasive, it's it's all over the place. We're just like, I don't want it. But if we can learn how to add flavor to it, if we can find a way to make it just be so much more palatable and taste good, then instead of us trying to force it on people, they will literally be saying, Can I get some more? Can I get some more just like my daughter? And that's what stories do. They add the flavor to the things that we want to share with people and allow us to be so much more dynamic and so much more compelling with whatever it is that we're looking to communicate.

SPEAKER_02 36:49

Yeah.

SPEAKER_01 36:49

That's good. It's a good analogy, really good analogy. It's so so true. So before we wrap up here, there's a couple more things here because I we we this is really going great, and I want to make sure we cover some more things here. Let's go into the you talk about the signature story. Has the ability to ability to truly captivate your audience, turning them into raving fans and little customers. How do people, I mean, I think that's what you train on or that's what you coach on, is is finding that that signature story about either A, your product or or your service, or whatever you have as that you're looking to do more of or get better at, what is the signature story? I mean, how do you find that for people?

SPEAKER_00 37:29

So so Brad, we we have something called the Master Storyteller Academy. Okay. And the focal point is helping people to craft their signature story. But most people don't understand at first what a signature story is. So I want to just break this down for everybody. The way you want to look at it is for any of us that want to be able to have people who would potentially consider our products and our services or hiring us or whatever it might be, we first want to build a connection. And so we can at least understand conceptually this concept of, hey, connect before you sell. Because if I were, if we were to generally ask anyone listening in right now, who are you most likely to do business with? Somebody that, two people, they both got good products, good services, but one you feel a genuine connection to and one you don't. Who are you most likely going to do business with? And Brad, we know what are most people gonna say. You know this, Brad. You're a real estate professional. You know, you know that we're more inclined to do business that we feel a genuine connection with. So the signature story is the story that we lead with so that we can create a genuine connection with the people that we either want to provide our products and our services to or the people that we potentially want to influence. So a signature story is simply our personal story that we leverage that is not just about, and that's where people sort of miss the point. The purpose of you sharing a signature story is so that it could be a doorway so that your ideal customer and client can relate to their own personal story, which then allows them to be able to create a connection. Yeah. And so when I when I share this, like so a lot of times, Brad, like we were talking a little earlier, like so. Part of my signature story is like I grew up in this Caribbean household, and you know, my mom told me, N Z, go to school, get a good education, and get a good job. So I did that. I went to school at Florida State University, I graduated Summa Kum Ladi, I got my master's degree in corporate accounting. I was working for one of the big four public accounting firms, Pricewood House Coopers. But as I shared with you earlier, Brad, I was miserable, man. I was waking up every day to the sound of an alarm clock. I'm jumping out of my bed, I'm getting in my car to fight traffic to get to a place in which I knew that I knew that something inside me was saying, Andy, there has got to be more than this. But here's what's interesting, Brad. Oftentimes, if I were to go into sharing that story the way that I would in a presentation or connecting with somebody, here's the reality. The majority of people may not be able to connect with getting CPA license. They probably can't necessarily connect to going to Florida State. Some maybe have. They can't maybe necessarily connect to whether or not, you know, they grew up in a Caribbean household. But here's gonna be the moment that I'm gonna get the entire audience and whoever I'm speaking to. It is after I talk about the frustration of getting up and going to a job and realizing that internally there's gotta be more than this. And when I simply ask either the person I'm speaking to one-on-one or an audience of 5,000 people, and I simply say, how many of you have ever been at a place in your life where whether you're showing up to a job, a set of circumstances, or whatever it might be, and you find yourself saying, There has got to be more than this. Now, Brad, that is when it goes from being my story to now them reflecting on their own story that builds connections. So the reason why I say this is I can't tell you how many times on I, you know, I might share that story, and then all of a sudden somebody goes, Andy, oh my gosh, you were talking to me. I said, Oh, really? Well, did you work for Pricewater House Coopers? They're like, No, no, no, no. But I went through this terrible divorce. Oh, really? Did you work at Pricewater? No, no, no, no. But I I had to file bankruptcy. Like they would share a moment in their life where they found themselves saying, There has got to be more than this. And the power of when we first of all put together a signature story and we think of who is the person I'm looking to build a connection with, what is a personal story? And typically it's a significant challenge that Brad went through, a transition or a defining moment, right? When we're helping people to find their signature story, where do we look? Challenge, either a significant challenge that you went through in your life, a transition that you experienced, right? A challenge could be anything. Divorce, foreclosure, losing your job, losing your health, transition. I was married, I got divorced, I was working a corporate job, I became an entrepreneur, or a defining moment. That's a moment in your life when you look back, you're like the trajectory of my life changed in that moment. When you look at those places in your life, significant challenges, transitions, defining moment, you will find a compelling story. But not only will you find a compelling story, you will find a story that other people can relate to. Why? Because the thing that's universal is we've all been through some challenges. Sure. We all go through transitions and we've all experienced defining moments. And when we can craft those and put those together, Brad, that is what starts helping us to be able to create genuine connections. Now, there's a way to make sure you structure that, but that's how we at least find a story that's worth us working on and then understanding it's not about Andy. It's not about Brad. I don't tell my stories just so you can be like, ooh, that's a great story. I tell the story so I can open the doorway for you to reflect on your own story and then create a connection. Yeah. And now that I have connection, now I can get you to lean in as opposed to lean out. And that's what we're looking to do with the signature story. Simply get people to lean in so they want to know more about your products, your services, or about you, as opposed to lean out where they're like not interested.

SPEAKER_01 43:43

Yeah, no, it's good stuff, man. Good stuff. And I I agree with you 100%. You know, Ed speaking of, we've talked about Ed Milette a little bit, he says you're the most qualified to help the people you used to be. People or person you used to be. So, and that's what's needed. That's what's that's a great quote that I always remember about him that I just think it's great. And he's right because, you know, whatever we've gone through in life or the experiences we've had, you know, you don't think sometimes that you're qualified to to help somebody else. But the reality is you are you're the most qualified to help the people or person you used to be. And I think that's just it's it's but what you were explaining pretty much is that, you know, I mean, your experiences and the things that you've gone through aren't you're sharing that now because you you're you're able to talk about it.

SPEAKER_00 44:32

100%. And Brad, one of the things that I try to get people to understand, one of the biggest mistakes you see on social media, because we we help people not only with stories, but how to use stories to enroll people into their products or services. Sure. And the analogy that I use is I literally draw this mountain and I show someone standing on the mountaintop, and I show somebody in the valley of the mountain. What we have right now today is a lot of people on social media, and their message is basically. First of all, most of the time fake. And it's them from the mountaintop. And it's like, look at me, I've got this amazing, perfect marriage. Look at me. I make all this money. Look at me. You know, I'm flying all over the world. Look at me. And what they don't realize is the person that you want to serve is in their valley experience. The valley represents the thing that they're struggling with, whether they're struggling with their finances, they're struggling with their health, they're struggling with their relationship, whatever it might be. But the reality of it is, if you're only speaking from the mountaintop, what they do is they look at you and they're like, okay, that's great for you. But what does that got to do with me? Like, I'm happy you're in a great relationship. I'm happy you're making all this money. I'm happy that you are doing all these great things, but what does that got to do with me? So what we have to do is we have to come off of the mountaintop and meet people in the valley. How do we do that? Through the story. This is what we're talking about. Ed My Let says you're best equipped to serve the person you used to be. So we use the story so that we can get the person who is in their valley experience to know that we know what you're going through at the moment. Whether you went through it personally or there's a past client that you assisted. And when we meet them in the valley, we're just putting our arm around them and saying, hey, look, I understand what you're going through. I've experienced it myself or I've helped somebody who's gone through it.

SPEAKER_02 46:22

Yeah.

SPEAKER_00 46:22

And but you can't serve them in the valley, right? If you just hang out in the valley, you can't serve them. Then we start walking them towards the thing that they want. Once again, through the story, painting the picture. Like, hey, look, at one point I was struggling my relationship, but let me tell you about what's changed. Like, man, I'm in a happy relationship. Things have shifted and changed. But first I had to prove to them that I understand where they were. Then I got to paint the picture of the thing that they desire. Now, when I do this right, the question that they're gonna have, Brad, is how did you do it? How did you do it? And that is where you present your products and services. And that is also where you're able to capitalize and actually cash in on your story. We use the story to meet them in the valley, paint the picture of the thing that they want. A gap is gonna appear between where they are and the thing that they want, and they're gonna say, How did you do it? And this is how and when you offer your products and services. Well, I can assist you with whatever your product and service is, and this is where you present it. But you know what most people do? They're on the mountaintop, look at me, look at me, and they're just trying to offer their products and services. And the person's down in the valley saying, That's great for you, but what does that got to do with me? And I don't think you can help me because I don't even think you can relate to me down here.

SPEAKER_01 47:41

Yeah. Well, it's in your it's so true. Just to go back, and we're gonna have to wrap this up. Just going back to the the beginning of here of how I found you or you, you somebody in your management situation, or your your uh marketing team got in touch with me or whatever. And we've gotten to the point now we're we're at 275, 276 episodes, and we're getting more, we're getting more selective of who we want on the show. And it's it's not it's just because I want my audience to get great quality. That's what I want. Absolutely. And so looked up your name, and and Hugh and I have talked about this a couple of times. There's so many people that lead with their numbers, they lead with the gazillion, gabillion, gabillion, gazillion. I did this, I did that. You know, and I it's and I I just had a thing I said the other day on Facebook. It's you know, the human trophy case. Nobody wants to see the human trophy case. That that that means nothing. So what was cool is when I nobody cares, Brad.

SPEAKER_00 48:32

Nobody cares. It's exactly what I tell my clients too. The boom is three. I say, nope, I have a video from 11 years ago, and it says, nobody cares about your bio. Right. It's exactly right. Their mother may care, Brad. Their mom, their mom maybe. Moms care about everything, dude. Nobody else cares about your bio.

SPEAKER_01 48:54

That's so true. Yeah. But listen to this. So, yeah, so basically what I said about the human trophy case is that you you can't lead with that. So when I when I looked you up, the thing that came up the most was the story of your mother. And I sat there and you had me, because you're a really good storyteller, you had me captivated by that story. In fact, I remembered the whole story even till today. And I saw it, this I saw when I first decided to have you on. That to me is incredible. That's a connection. That moved me. When I was listening to it, I thought of my mother. I thought about things that my mom went through, tough times, you know? So it moved me. It connected, and it that's the that is human right there. And that's why I I wanted you to be here.

SPEAKER_00 49:40

So hey man, I'm so glad, so glad to be here. And you know, Brad, the more that I was been speaking to you, brother, you know, I I I was checking out the podcast, checking out some of your previous episodes. You guys do such a great job. Thank you. But I was like, oh no, I'm gonna enjoy my time with Brad. I was like, yeah, this is a great guy, great conversations, really just helping people to be able to transform their lives. And I love the recent pivot too. Yeah, because you what you're doing here is impacting lives far beyond real estate. Yeah, exactly.

SPEAKER_01 50:11

And and it's funny, I talked about that recently is uh, you know, I I impacted one person at a time when I sold them a house, all right? At 55 years old now, I need to impact more people at any given time. And that's why I'm doing this. One at a time isn't working anymore at 55 years old. I gotta I gotta ramp it up, man. I gotta get make sure that there's a hundred people listening or a thousand people listening to what what I want to help people do. So that's that's why I'm doing this. So tell me, how do we get in touch with you so the audience can can find out everything about you?

SPEAKER_00 50:42

Yeah, yeah. So absolutely, really easy, especially for the folks that are on social media, on on Instagram, really easy, just like we talked about at the very beginning, show up for your life. So you literally just all spelled out easily, show up for your life. Also, we recently relaunched our YouTube channel, just put in Andy Enriquez. I'm super excited because we've been dropping some great gems for people just to be able to take full advantage of. So Andianriquez.com, everything else, Andy Enriquez, they'll be able to find me.

SPEAKER_01 51:11

I love it, man. I love it. Thank you so much for coming on. Thanks for sharing your stories. We really appreciate it. And uh, we'll see you again soon, I'm sure.

SPEAKER_00 51:19

Thanks, Brad. I appreciate it, man. And uh looking forward to the book coming out.

SPEAKER_01 51:23

Yeah, thank you. I appreciate that. All right, my gosh, that was good, right? I told you it was gonna be good. Yeah. Andy Enriquez, show up for your life. And uh, you can check him out anywhere. Just search him on Google. You can find him on Facebook, you can find him on Instagram, YouTube with a new page he has there. Uh, just great stuff. So uh that's about it. See you every Thursday at 7 p.m. Thanks for tuning in.