You Can Build A Brand With One Great Conversation

Our Guest This WEEK: Jeremy Schreifels

Most people don’t fail at podcasting because they lack talent, they fail because they pick the wrong topic and they can’t stay consistent long enough for trust to compound. That’s why this conversation with Jeremy Schreifels hit so hard for us. Jeremy is the executive producer and founder of Box Seven Media, and he brings a musician’s ear to podcast production, audiobook creation, and video content that actually connects.

We get into the nuts and bolts of podcasting trends like video podcasting and why recording on a platform like Riverside gives you options later. Jeremy breaks down why a single strong episode can fuel your podcast marketing system with 35 to 40 pieces of repurposed content, something you simply can’t squeeze out of one blog post or one social post. We also talk about the real reason shows fade out after episode 8 and again after episode 21, and how passion and curiosity are the only sustainable fix.

Then we go deep on audiobooks: why they’re life-changing for people who don’t love reading, why author-read audiobooks carry more emotion, and how listening at 1.2x speed can keep your attention locked in. Jeremy also shares a smart creator move: add bonus audio that never appears in print. We wrap with leadership ideas we keep thinking about, from “change your questions, change your growth” to the “peeps in your Jeep” lesson on surrounding yourself with the right people, plus Jeremy’s push for true royalty-free theme music so creators don’t get flagged.

Subscribe for more real conversations, share this with a friend who’s thinking about starting a podcast, and leave a review if it helped. What’s the topic you could talk about for years without burning out?

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Welcome to The Brad Weisman Show, where we dive into the world of real people, real life, and everything in between with your host, Brad Weisman! 🎙️ Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! 🏡🌟 #TheBradWeismanShow #RealPeopleRealLife 

Credits - The music for my podcast was written and performed by Jeff Miller. 

Transcript

New Intro And Guest Setup

SPEAKER_02 0:29

This is gonna be a good one, Hugo. The Brad Wiseman Show. Real people, real life, and everything in between. So, what do your kids think of this?

SPEAKER_03 0:38

Oh, they are so embarrassed.

SPEAKER_02 0:40

In order to be unstoppable, you simply don't give up.

SPEAKER_00 0:42

You get knocked down, you get back up again. Where curiosity opens the door to genuine connection.

SPEAKER_02 0:47

Men really struggle with their emotions. They really struggle with even understanding what's going on. Unfiltered conversations with the people shaping our world. What kind of show is this?

SPEAKER_00 0:58

And there's red quilted leather all over the walls. There's a swing hanging from the ceiling. I mean, I don't sweat you.

Jeremy’s Musician Background

SPEAKER_02 1:09

And now your host, Brad Wiseman. All right. You know what? I like that new intro. I really do. It's just fun, you know? It's really fun. And it cut off abruptly for some reason. But that's all right. That's all right. No, but I like that intro, man. You did a nice job on that. Thank you. I appreciate it. So, Hugo, we're back. We're back here every Thursday at 7 p.m. And I just wanted to say we have a great guest coming up, just like we always do. This guy, we were supposed to have him on not too long ago. And I don't know if I got sick or he got sick or you got sick or somebody got sick, is what I'm thinking. And but he he's an executive producer, founder at Box Seven Media. He's also the host of a podcast called Rhythm of the Road Podcast. His name's Jeremy Schreifels, the executive producer and founder of Box Seven Media, helps leaders and creators amplify their voices and transform their stories into content like podcasts, audiobooks, and YouTube content to build brands and move audiences. He aims to help others turn their die or ideas into stories that connect, inspire, and create lasting impact. Now, that's a lot.

SPEAKER_03 2:18

That's right.

SPEAKER_02 2:18

All right, let's bring him on. Hey Jeremy, what's up? Hey, Brad, how are you? I'm so good. Oh, good. That's good. Now, if you're if you're listening to just the podcast here, you can't see this, but there's he's got a drum set on his back. He's got symbols that are cutting into his neck, is what it looks like. But no, obviously, you're a musician. That was one of the things that caught my eye when your manager gave me your sheet of all the information. And it, of course, a musician to a musician, I was like, I got it, I gotta read into this guy and see what's going on. So welcome to the show.

SPEAKER_00 2:54

Well, thank you. Yeah, you know, it's I always love connecting with other musicians, and I think it's incredible in this business world how many of us there are that you might not even know. I did not know you were a musician until we showed up and started talking right before this. I'm like, what is Yeah.

SPEAKER_02 3:12

Yeah, you can't get away from us, right? No, yeah, we're everywhere. We're everywhere. Yeah, it's cool. And you know, it's something that gets in your blood. We were talking about this a little before we we started recording, is that you know, it gets into your blood. And you know, the podcast thing, you're doing podcasting, you're you're you're actually producing podcasts, you're you're doing YouTube stuff, you're doing audiobooks, all these things. It's all entertainment as far as I'm concerned. So it's it's not like you you're doing everything that you normally do, which is entertaining.

SPEAKER_01 3:40

Yeah.

SPEAKER_00 3:41

Yeah. And really, I mean, that's like the perfect way to say it, Brad, is like I just switched my stages. Rather than from be sitting at the back of the stage in front of the lights, and you know, I don't have the 3 a.m. mornings anymore. I'm totally okay with that. Me too. I'm a bit later in life, and so you know, the less I can do those versions, I do, but now I can do it from anywhere. I mean, I can do it from my laptop, I can do it from my studio here. It's just it's a blast.

SPEAKER_02 4:09

It's awesome. It is cool how we can do this, you know, pretty much anywhere. You know, I in fact, I don't even know where you are right now. I never even asked the question. Like, where are you where are you from?

SPEAKER_00 4:17

Like, where are you out of? I'm in central Minnesota, St. Joseph, just about an hour northwest of Minneapolis, St. Paul. But I didn't I didn't hear Minnesota. Uh are you are you from there originally?

SPEAKER_02 4:28

Yeah. Born and raised. Wow, you don't have you don't have quite the accent I was expecting when I said you so much.

SPEAKER_00 4:34

I just like if if I could reach through this camera.

SPEAKER_02 4:37

Give me a big hug, yes. I appreciate it.

SPEAKER_00 4:39

I appreciate that amazingly.

Building Box Seven Media

SPEAKER_02 4:41

No, it's it's funny. I and it might be just because of you're always talking to people all over the place. You know, that could be part of it. That you just kind of it kind of neutralizes our accents. Now, I know I have an accent because I get told that all the time. I have the Pennsylvania thing going on or Philadelphia. But uh, let's dive into your company, Box Seven Media. Tell me what you do, and you know, what are you doing with Box 7 Media?

Why Audiobooks Change Reading

SPEAKER_00 5:04

You know, the the basic of what we're doing is a bit what we're doing right here today is producing podcasts for clients all over the world, actually, in a few countries, which is super fun, which is again why I have like my accent doesn't live in most spaces. I consider myself a chameleon, so after 15 minutes, I'm probably gonna be talking like you, Brad. So just we'll just we'll see if it really works. And then I really take my approach as a musician and being a producer and a songwriter and a mix engineer, and brought that into this business production space, right? And really wrapped it around podcasts specifically because I love the storytelling aspect and the branding, and then also audiobooks, which really is probably one of my favorite spaces because the stories that I get to hear and the journeys I get to help authors go on is just it's really incredible.

SPEAKER_02 5:59

You know, the and get getting to the audiobook part, you know, and I'm working on writing a book right now, so I'm eight chapters. Congratulations. Almost eight chapters in. We're we're actually getting closer to the end of it. And we we talked about the audiobook part. And you know what's interesting about that is I I listen to audiobooks a lot just because I think what it really has done is it's it's there was a gap of people that maybe were not like I can read, okay, but I can't read extremely well. And there's people that read really well, and then they always say, Well, then read more and you'll get better at it, just like anything else. But you know, I just never did that as much. The audiobook world has changed my life. It really has. It it's changed my life in that I'm now able to get the information and the stories and the all the things that everybody else got by being able to read at a very efficient level and that uh that I couldn't. And it's not like I use as a crutch or I never or I ever say, Oh, I I would have gotten so much further if I could read better. No, it's not it at all. I mean, I I it's just that I it what you don't know, you don't know. So I never really cared that much about reading as much because I it was not easy for me. But with audiobooks, it really has changed my life. It it it it has allowed me to listen to books that I and and and really enjoy books that I haven't never done. So do you I mean, do that's something obviously that is just blowing up even more than than it ever has, right?

SPEAKER_00 7:26

Yeah, you know, I think there's I think ACX has like between eight and ten thousand books going up daily for audiobooks, which is which is insane to me because only like two or three percent of folks who ever publish a book will do the audio. It's it's it's amazing to me.

SPEAKER_02 7:45

But do you think that's gonna increase as time goes on because of the amount of people that are that are re listening to books as opposed to reading?

Listening Speed And Author Voice

SPEAKER_00 7:52

Yeah, you know, uh if you're watching and you can see me in my space right now, there's a bookshelf over here behind me. I've actually read all of those books. That is an anomaly because most people like they'll go buy books, and a lot of these are my friends who are authors who have written books and I support them by buying the books, right? Sure. But I actually read them, and I'm like you, Brad. Like I reading has never been a great thing for me. Yeah. In fact, I committed to 2026 that I'm gonna do a minimum of two audiobooks a month. Oh, wow, that's cool. Because I used to read like a book a month, and I wow, I can do twice as much. And actually, if you listen to audiobooks on 1.2 or 1.3 times speed, you retain the information better. Are you kidding me? I've never tried that. Yeah, like you will retain the information better, and it what it does, Brad, is it tricks your brain to have to pay attention more because otherwise it can start to be a little bit drony, which means it kind of flows into your background. But like you just do it at like I try 1.2, is usually where I live, just because now I gotta try this.

SPEAKER_02 8:59

I gotta try this now.

SPEAKER_00 9:01

Yeah, it will blow your mind. And think about it, you're just getting through a book faster.

SPEAKER_02 9:05

Yeah, yeah. But I always, you know what I always thought it was gonna sound like? You know, at the end of the commercials where they go, they do that real fast. That's what I pictured it was gonna be like if I did the book that way. I'm like, wait a minute, am I gonna actually really understand? But that's I've never tried it. I'm gonna have to try that now.

SPEAKER_00 9:21

Yeah, I think Audible's pretty good. Like ACX has got that favorite. Audible's who I use. That's who I use. Yep, and so they have like that modulator built in. Yeah. So like I think I've gotten it up to like point 1.3, 1.4 before it starts to we're talking like you're going on a treadmill.

SPEAKER_02 9:40

This is like, well, I got my treadmill uh up to this, and you know, that's what it sounds like we're talking about. So how fast can you listen to a book? You know? Oh my gosh. Retain, right? We want to retain. That's the thing is retaining. You know what I love too is when the author reads it themselves.

SPEAKER_00 9:54

Yeah, I really I encourage and all but really kind of push my authors to do that because and here's why nobody tells your story like you do. Absolutely. Right. And you get so much more emotion, you get more performance, right? Which we know a lot about. And because of that, the reader gets more. Yeah. Right. And I think the the benefit and one of the value add things that I'm sharing with clients about audiobooks is like you can put stuff in there that wasn't in the print book. Yes. Right? Are you working with an editor or a publisher with your book? Yes, yeah. Okay. So how much stuff have they already cut out of it?

SPEAKER_02 10:32

Yeah. Oh, yeah. Or but we put stuff in, but the editor actually, the editor has not gotten a hold of it yet. So I'm still working with the ghostwriter. So yo, I know it's coming, and that's the part where I'm gonna start crying in the corner. But no, but I and I know that's coming. Put it all back in in the audiobook. Exactly. You know who does that? I mean, obviously, nobody cuts John Maxwell's books up because it's John Maxwell, but he does a lot of stuff audio-wise. After the chapter, he'll actually just kind of just chill out and he'll talk about that chapter, which you never get if you read the book, which I think is kind of cool.

SPEAKER_00 11:06

The beauty of what you have, Brad, is what you could do is you could do a podcast interview that goes with each one of your chapters and throw it on the end of it. You have all the equipment, you have all the setup. That's a great idea. Sit down and have Hugo interview you and ask questions. That's a great idea, Hugo.

SPEAKER_02 11:23

You have a new job.

SPEAKER_03 11:24

That's right.

Video Podcasting And Content Reuse

SPEAKER_02 11:25

You're welcome. He's like, Yeah, just what I need, another thing to do, right? So let's let's sum it. So the podcast thing is obviously just blowing up. I mean, you the storytelling and everything in, and it's not even just storytelling. It used to be more storytelling. It is just it's it's getting information out to the public that was just not available before. It's getting opinions out that weren't available before. Without it, without it being called misinformation, because I can't stand that term. Because I think the term today, when they say misinformation, that to me is opinion. When somebody says it's misinformation, to me a lot of times it's opinion. So the thing about podcasts is you can't hold me back. I can say whatever I want to say. And then you can choose as a consumer whether or not you want to get the information from me or not. Because you can turn me off.

SPEAKER_00 12:30

Or go to the next one.

SPEAKER_02 12:32

Go to the next one because there's so many of them. Yes. So going back to that, what are you seeing as the trend in podcasting? Is there is there any new trends or anything that you're seeing? Obviously, video casting. You have to be seeing that.

Consistency Past The Drop-Off

SPEAKER_00 12:46

Yeah. And you know, that's you know, even if you are not doing video yet, I hopefully you're capturing your podcasts in a video way so that you can go back and reuse that, right? Right. Like we encourage our clients, like record it on a platform like Riverside or something like that, so it captures it. And then we, if you only want to choose an audio service, no problem. We'll rip out the audio, but at least you have it for later, right? All the content pieces, you know, and so really I'm I feel like podcasts are really the most powerful content creation space you can have. Right? Because you you know, you can take one podcast episode, you can get about 35 to 40 pieces of content out of one episode. Yeah, and you can't get that out of one blog, you can't get that out of one image that you post on Instagram or one tiny reel, right? But you can get all of those things from one podcast. Yeah. You know, and so I see it from that standpoint, but from the storytelling standpoint, it gives people a different kind of voice. And what I really enjoy about it is because like I think the first 50% drop-off is like after eight episodes, and then there's like another 60 or 70 percent drop-off after episode 21. So the fact that you're hitting almost the 300 mark, I hit just over 120 episodes. Like, we are the anomaly.

SPEAKER_02 14:10

And I've heard that before, Jeremy. I've heard that basically when somebody, and we've kind of seen it, uh, Hugo and I have seen this where there's people are like, yeah, we're gonna do it, we're gonna do our own podcast. And then next thing you know, they'll do eight episodes and they don't understand, I guess sometimes they underestimate what it takes to be consistent. But consistency is the key. You know, you you have to, you have to people have to know that they can count on new material, new content every week or every month, whatever, whatever your system is, because otherwise they'll tune you out. You be you come off of their of their favorites or off of their saved podcasts. Uh, I mean, I'm I'm the same Ed Milette. I listen to Ed Milette almost every every week. And if I don't listen to every week, I'll go back and find the ones that I really want to listen to. And I gain a lot from him, and I gain a lot from a other, a lot of other podcasts too. But it's one of those things, it's consistency. But you're at 120, which is it's a lot, right? I mean, you don't realize 120 is a lot.

SPEAKER_00 15:06

I've I've wanted to quit a lot of times. But at the same time, I'm like, it's always the those moments that happen are when somebody reaches out to me and like, man, I thank you so much for that podcast episode. It's exactly what I needed today. Like, it's like you were sitting in front of me talking to me, you know, and I'm like, and for me, that's why I do it. Like, I do it to reach the one, yeah. How wherever and however that is. And so then I keep doing it. But it is hard. You can stay motivated and stay relevant.

SPEAKER_02 15:37

What do you think for somebody like in business? Like, do you do you say, hey, you know what, everybody should be doing a podcast? Or are you one of those like, okay, okay, interesting. Go ahead. So tell me about that.

SPEAKER_00 15:47

Yeah, because everybody has something to talk about. Now, I'm not gonna say everyone should do a podcast about what they do. Oh, good one.

SPEAKER_02 15:54

Good one. Could be it could be about their hobbies or or about something else, or about what other people do.

Picking A Topic You’ll Sustain

SPEAKER_00 16:00

Yeah, the first question I ask my clients is why do you want to do a podcast? That's number one. And number two is what are you passionate about? Because to get past episode 21, you've got to be pretty passionate about what you're gonna talk about.

SPEAKER_02 16:14

Oh, yeah, that's so funny. You know, that's interesting. And and you know, we changed the name of our podcast several times. It was when we first started, it was real estate and you, and Hugo and I went through a lot of thought processes. That's all I'm a real, I mean, beyond the musician part, I'm a realtor. And I've been a realtor for for 30, 33 years. But it's what I do every single day, all day, is real estate. And doing this as a hobby or or a release of to get the entertainment in my blood or keep it in my blood, it got to be too much. It was it was real estate all day, then real estate in the podcast. And not that I don't love real estate, but we changed it then. We change it to what was it, real estate, real people, and I can't remember what it was. Yeah, that was real estate, real life and everything in between. We just recently took out the real estate part, and now it's just real people, real life, and everything in between. And that way I'm not I I don't want to be confined. Confined. Yeah, Hugo and I talked about this many times. I love, I'm a person that is curious about all topics. I'm a very curious person. In fact, it's a lot that's in my book, is building relationships and curiosity and authenticity and networking and all those things. And it's interesting how that that now is what I can do. It's like this whole weight has been lifted off. So, what so what you're saying is about the topic. I mean, how do you decide what is the passion? You just got to really dig in.

SPEAKER_00 17:34

Yeah, you I mean, you have to find, you know, you did it like you know, a true what I would maybe consider a traditional way. You start with what you know, yep. And then what you figured out was, well, yeah, I know about that, but I don't really want to talk about it anymore, right? Because I talk about it, you know, yes, 70 to 100 hours a week with other folks. Yes, I want this for me, right? Okay, well, if I want it for me and I want to separate it from that, I need to find another space to live in, right? Now, the beauty is is real life and real people and curiosity feeds and floods all the way back in to all that real estate stuff. It does, yep. Right? And the it's a great parallel. And the beauty of saying I have 280 or 290 episodes of a podcast is you're consistent, you're persistent, you can build a no like and trust factor like no one else, right? And what does an ideal client ever want? Those things. Yeah. So you're doing that, you're building your business, you have that ability, but you're doing it in a way that you can just show up. Yeah, right. For my podcast, I don't it's I really make it about real life, real things. It started out as a you know, rhythm of the road was about me being a musician and being on the road and talking about like I made like 10 episodes and I'm like, yeah, that's enough of that.

SPEAKER_02 18:57

Well, it's hard to keep being it's hard to keep being unique. It's hard to keep being interesting sometimes when you're when you're held back in a certain topic. So that's interesting. You so you you have the evolution too. There's an evolution that goes on.

SPEAKER_00 19:10

Yeah, and I think it should. You know, I have one client, she has a global recruiting, you know, company. Yeah, and she her podcast is about recruiting called Talent Titans, but it's so niche, right? And it limits the amount of guests and it limits the topics. And I'm like, and you know, I keep pushing her. I'm like, hey, bring more of you. Yeah, yeah, yeah. Show you what what is it that made you such a recruiting monster globally.

Using AI To Find Your Angle

SPEAKER_02 19:37

Yeah. Yeah, because those are the things people want to hear too. Yeah, because that authenticity. Yeah, yeah, yeah. Those are things that people want to hear because it uh that is paralleled in every business. There's it's not like that's unique to your business. You can use those same things, those same uh patterns and things that she's doing to succeed in selling cars or or selling real estate or whatever it is. Because typically the the the path to success is not unique to that industry. It's no, it's just it's it's a path. It's the way it is. Oh, that's really cool. That's very cool. So what so what do you suggest then? If somebody wants to start a podcast, what do you suggest? How how do they do it? You know, what do they just look do they look come up with a name first or do they come up with the passion that they have first? Or do they cut how does it how do you suggest that?

SPEAKER_00 20:26

You know, we have some really great tools now, like AI. AI, yes, that that you know, if you've spent a lot of time in your AI ecosystems like I have, yes, I can literally go in there and say, you know, what you know about me, what would be 10 topics that I could talk about a hundred times a year, right? Yeah. And then just ask it to give you the information. You're gonna go through there and go, Oh, yeah, that's totally me, or no, that's not me, or I could get this far. And you can rank them, right? And it will and what I like about that tool, because that's what it is, it's a tool, is it takes a lot of that over processing that we like to do as humans, like, and we and it takes the emotion out of it. Yeah, which means we can get excited about something somebody else told us about us, rather than us immediately going, Well, I mean, I was only this kind of musician, so I can really only talk about this kind of thing. Yeah, right. Like I'm self- Yeah, no, it's it's almost like third person.

SPEAKER_02 21:27

It's a third person feedback, whereas you'll listen to that before you'll listen to yourself.

unknown 21:32

Yeah.

SPEAKER_00 21:32

And I'm like, okay, well, and then you know, like my daughter came to me the other day. She's like, Dad, I'm finally gonna start a podcast. She's finally started three times, but she's finally gonna do it this time.

SPEAKER_02 21:44

That's funny. Finally started three times. That's even that's even less than the eight episodes. That's funny. Because you have to start. Yeah, you have to start to get to the eight episodes to quit. You know, that's hilarious.

SPEAKER_00 21:55

Okay, cool. Go into Chat GPT and say, Hey, find me 10 topics that I can talk about right now.

SPEAKER_02 22:03

Well, that's cool. How old is she? She's 22. Good for her. That's awesome. You know what's cool about that? We have a 22-year-old that was just in here uh not too long ago, and she Andalina Storm is her name. Look her up. She's incredible, she's an amazing young woman, and she's in here and she has a podcast. It's called Peace in the Storm, I think is what it's called, right? Her book is Sanity in the Storm. I'm look pointing at it because her book's in here. But just great, great person, 22 years old and and 22, 23. She's unbelievable. You should have her your daughter look her up just to show that you know there's a lot of people her age that are out there doing this. And and Andalina had told us she didn't even know what. She was gonna do her say, but she's she's just taking off. It's it's incredible. Her followers, she got so many followers. You should tell her to look her up. Seriously, she's a very fun, a very smart, passionate young lady.

SPEAKER_00 22:53

And I think that's the piece that you just have to go with. And like, and part of it's just like you just have to do it, right? Absolutely. When we when I when we were 20 and 22, you know, we were like, just go do the work. Yep. Go work. Yep, go get the experience, get the gig, go do the thing, do it a hundred thousand times, right? Right, do the thing and get the power, right? Zig Ziggler, right? Yep, you got that. Have the power and then go do the thing. Yeah, right. Do the thing and you'll get the power. Absolutely. Right. And we can do it different and faster now. We have tools for to eliminate some things and learn some things, but you still have to go do the work. It's so true. Right. And I think what's awesome about the other side of podcasting is you can just show up and not know what you're gonna say. And people will identify with that, right? Because there's times I get on mine, I'm like, you know what? Before I got on here and I hit record, I didn't know what I was gonna talk about. Yeah. And then that just takes me that takes me into a space, but then you took someone on a journey, and they can relate to that because they probably showed up to their job this morning, they showed up to a meeting, and they didn't know what to say either. They're like, Oh yeah, that happened to me today.

Choosing The Right People Around You

SPEAKER_02 24:05

Yeah, it's cool. No, and you're right, and that's why I always tell people before we get on the show, and I told you, is that you know, we basically have bullets that I write on here, and you can tell I haven't looked at it too much because because because we started a conversation and and it's just like it's like sitting at a at a bar somewhere or at a coffee shop. You know, when you meet somebody in an authentic space where it's like, all right, we're just gonna we're two people that are discovering each other, and as we discover each other, we ask questions because we're curious, and then the curiosity in the discovery part actually makes you trust each other because we're vulnerable. We're just we're answering questions that we had no idea the other person was gonna say or ask. So it it it it really is it's that's where humans are supposed to be. So let's go into uh some of the other stuff that you had on here. It says here surrounding yourself with all the right people is of the utmost importance. You had a guest on that I can't remember his name, and he talked about the peeps in your Jeep. And now you can I want you to maybe you can name drop him and and I'm sure he'll love it. And just but just talk, that was a cool conversation. And I know it was his topic, but it was on your show. Maybe get into that a little bit because I thought that was something that was very valuable for the audience.

SPEAKER_00 25:16

Absolutely. Steve Fredland is his name, and he you know, he just wrote this book called The Unright Thing, and it was amazing. And but he went on all these African safaris, right? And what do you learn when you're on an African safari? Who are the people you want in the front driving the Jeep? Yes, and who do you want surrounded around you, protecting you? And who do you want to do? Who has the rifle?

SPEAKER_01 25:39

Yeah, who has the rifle?

SPEAKER_00 25:41

And how and is it loaded? Yeah, and how good of a shot are they? Right. Exactly. Yes. So if they because if they haven't, you know, it might not mean nothing. Yeah, exactly. You know, but it really was a testament to like having the right people around you, right? And this is the other part that I really love is that he said is that should change. That's even as you change and grow, so should that group of folks. Wow.

SPEAKER_02 26:07

That's really cool. Yeah. And it's the peeps and the jeep. And and if you get a chance, check that guy out. Does he have a podcast then, too? Or he does not have a podcast.

SPEAKER_00 26:16

I keep trying to get him to start one.

SPEAKER_02 26:18

Yeah, you gotta start working on that. This is what you do. I'm working on them, man.

SPEAKER_00 26:22

Two and a half years I've been working on them.

SPEAKER_02 26:24

Oh my gosh.

SPEAKER_00 26:25

He's uh he's playing hard to get. Yeah, that's amazing. But he's he's doing a lot of like keynote speaking and stuff like that over the Midwest, and really just kind of around that peeps in the Jeep. Yeah, that's cool topic.

True Royalty-Free Theme Music

SPEAKER_02 26:37

So tell me about you said you have something new coming up with big box media, the box seven media. What did I put down? Big box media. Why had to come up with that? Box 7 media, what what is it that you said that you're gonna be doing music licensing, I think?

SPEAKER_00 26:49

Well, no, it's actually the anti-music licensing. Anti. So we're against it. Yeah, well, I mean, just kidding. Here's the thing. It's really funny that you say that because I'm like, well, I'm an artist and a musician and a songwriter and a producer, and I have all these credits and all these songs. And what I built this site for is for content creators to have true royalty-free music. Interesting. And by what I mean by that is it's you pay for a track, you download it, it's yours to use many times as you want. It's not gonna get flagged on YouTube, it's not gonna get flagged on social media. So it's a one-time fee.

SPEAKER_02 27:23

One time fee. That's actually great. I know you go, you buy you buy music. I mean, he buys music because he does a lot of video producing and and stuff like that. So, yeah, so normally what do you pay? You normally pay more like a per use fee, or yeah, yeah.

SPEAKER_03 27:36

They and they have all sorts of restrictions as to what type of project it is and the size of the audience and whatnot. Yeah.

SPEAKER_02 27:42

Yeah. That's that's a great that's actually a great idea. So is that something that's available?

SPEAKER_00 27:47

Yes. It's actually it went live the beginning of January of 26th, called Theme Music for Podcasts.com. Theme Music for the podcast. And really, I'm just I'm building out a library on there, right? As a musician, why wouldn't I create music for others? I love that. I work in the video production world with my clients, and I have lots of folks who are doing that video world, and you go on YouTube and three strikes, you're out. Yeah. You know, if you get three red X's on there, they literally shut you down and you're not getting a new YouTube channel. And what if you had a hundred thousand subscribers and all these things? And you know, a lot there are lots of royalty-free sites out there you pay based on subscription, and kind of like Hugo shared, kind of what is it based on? You know, I think the only the only requirement I have is it's not for commercial use, but that is standard in the royalty-free, right? If you wanted to use it to put on a Super Bowl commercial, yeah, we're negotiating a different price than the dollars that's on my website. That's a little different. Yeah. But what I'm really doing is I'm giving that away. I'm giving the way the ability to have one hundredth of a penny for each stream that it might have. Yeah.

SPEAKER_02 28:57

That's amazing. That's a great idea, and I think it's something that's gonna the only thing too is that I've heard some of this music that is like if you get it for like free through like Opus, the Opus Plus, which does the clips and stuff. The music is very cheesy. So that's it. You know, sometimes it comes with the program, but you're sitting there going, okay, is this 1970s? Or what you know, what is this music? It's like a little different. It's stuff that you don't really want to be uh associated with at that point. But uh well, that's cool. And I and and what's the name of that again? The website?

SPEAKER_00 29:25

Theme musicforpodcasts.com. Awesome. And really what I want people to do is have it so they can build their own sonic identity.

Better Questions And Real Collaboration

SPEAKER_02 29:33

That's great. It's awesome. Very cool. We'll have to look into that some more. There's I'm gonna end, I want to end it this up here where there were two quotes I found that you I'm a big quote guy. You could tell you. I write I write quotes all the time. In fact, that's how I got the idea for the book. Was it a quote that I wrote that just really, really resonated and thought, man, I could do a whole book on this. And that's what we're doing. But there's a couple that I had on here, and I just want to bring about business. The one I saw was change your questions, change your growth, which I really love that. Instead of asking why is this happening to me, ask what is this teaching me. So it's it, you know, you a lot of times you you hear change the way you look at things and the things you look at will change. That's a that's one of the other ones you hear out there. But changing the questions change is going to change your growth. I love that. Because if you always ask the same questions, like you said, why is this happening to me? Which a lot of people will ask that. And you said, Why is what you know, what is this teaching me? Rephrase it.

SPEAKER_00 30:31

Yeah. And you know, I just I love that reframe because it it, you know, I don't call it wins and losses, I call it wins and learning opportunities. Absolutely. That's what I mean, and really that's kind of the mindset of that space. But if you can ask those questions differently, it really just it flips it. And I'm not gonna say that I don't always that I'm not gonna start with why did this happen to me. I'm still human, of course, right? And human psychology is gonna push us there first. Sure. But because we know that we can also ask a different question and we have an opportunity to.

SPEAKER_02 31:04

It's it's being aware, is what I always say about these things. It's being aware. We're never gonna be perfect, ever. We're not. No, perfect doesn't exist. Doesn't exist, but it's being a it's aware of the other tools or the other ways of looking at things because that's what can make the decision or can make the difference between decisions you make, yes, opportunities that you actually finally see that you weren't seeing before. Because I believe that opportunities are everywhere, it's a matter of just recognizing it, and and that's a lot of that it's asking the right question, it's asking the question and changes your growth. I just love that. It's a great quote, and it really hit me when I when I read it. So kudos to that one. Thank you. And the other one I really liked was in the world of ideas, collaboration isn't just helpful, it's essential.

SPEAKER_00 31:52

Yeah.

SPEAKER_02 31:53

Tell me about that.

SPEAKER_00 31:55

We uh we're human beings and we were meant to be in community, right? And in the business world, instead of using the word community, we use the word collaboration. Yeah, I really learned this in the music industry because most musicians are not collaborative, but I can tell you the most successful ones are so true, and it's the thing they won't tell you, right? I you know, I've been in central Minnesota all my life and the last 25 years really grown a great network of folks, but the amount of collaborators that have happened in Minnesota is not super high. They've all been from outside of, right? And for whatever reason, there are pockets of places geographically that it doesn't, it's not as good or it's not as well. But at the same time, I then I just go seek out those who are.

SPEAKER_02 32:47

Yeah, that's cool. And I I agree with you on the music end of it. You look like some of the great musicians, great writers. I always think of like Michael McDonald, Kenny Loggins, you know, those kind of people collaborated with everybody. And the reason they're great is because of their collaboration. I mean, that's what they they, you know, that's what makes them so good because they realize that it's not going to just be one idea that's gonna make it great. It's gonna be ideas from all the great musicians coming together and creating something that's better than just one of them could ever create. Right. It's an opportunity for synergy. Yeah. And you know what's funny about that too? What I always think about in the world of ideas, collaboration isn't just helpful, it's essential. I think about entrepreneurs that need to know that. And I'll tell you why. Entrepreneurs, when I saw this quote, is we are idea people, typically. Okay. We're idea people. And I gotta say, I and I'm not saying this to I can tell you what I'm good at. One of the things I'm good at is ideas. I'm really good at ideas. I'm really good at thinking outside the box. The one thing that the after that that I'm not good at is follow through.

unknown 33:53

Right.

SPEAKER_02 33:54

I'm just not. I'm not. That's but that's why the fact that I'm almost 300 episodes on this podcast is incredible. It's probably the one thing besides real estate that I really followed through with, you know, and my marriage and my kids, of course. But a lot of times I come up with a lot of ideas that I just never follow through with. And and you know, Hugo is is here as like almost a coach. He's like a coach for me or a partner in this, in this, this journey, because there's times where he's like, Well, why not why aren't you writing that book? I mean, you did say that to me a couple of times, you go. You're like, well, why aren't you writing the book? You said you were gonna write it a couple times now. Why haven't you written it? And he says it in a nice way, he's not like being a jerk. But but it's funny how you it's accountability. And I think leaders need that collaboration in order to follow those ideas through to where they need to be.

SPEAKER_00 34:41

Yeah, because we'll be responsible to a person. We'll be accountable to a per another person. Oh, of course.

unknown 34:47

Absolutely.

SPEAKER_00 34:48

Before we'll be accountable to ourselves. Absolutely. So if I have a collaborator, I have an opportunity.

How To Contact Jeremy

SPEAKER_02 34:53

You got that right. So cool. So, hey, I want to thank you for coming on the show today. This was just fun. This went by so fast. It was a great conversation. We didn't cover anything that I really wanted to cover. Of course, it's on here. Not that I wanted to cover, it was stuff that was on here, but I think we covered a lot and it was good content. And I really, really enjoyed myself. So uh hopefully you did too. Tell us how we get in touch with you as far as if anybody's interested in starting a podcast or wants to do an audio book or anything that you do, how do they get in touch with you?

SPEAKER_00 35:22

Absolutely. Box7media.com. That's the simplest, fastest way to get a hold of me. Awesome. Um, and you can find out more information on about all those things, starting a podcast or narrating your own audiobook. And Brad, thank you for having me on today. Thank you, Hugo, for uh making the experience easy and smooth. It's awesome. Thank you so much. I appreciate it, man.

SPEAKER_02 35:42

Yeah. All right. Okay, Jeremy Streifles. I told you that was gonna be good. Yeah, you didn't believe me, did you? You didn't, yeah.

SPEAKER_03 35:50

I did. I did.

SPEAKER_02 35:51

No, that was really good. So you can get in touch with him, go to Box7 Media, uh, look him up. He's got a great Instagram page. He's got lots of quotes on there that I really, really enjoy. Uh, but you're gonna you're gonna want to check him out. He's he's awesome. And if you're thinking about doing a podcast, he's the guy to talk to. All right, that's about it. Thanks for coming here every Thursday at 7 p.m. We'll see you next week.