Positively Living®: Do Less, Live More... Breathe Easier.

Accessible and Inclusive Marketing with Meg Brunson

October 17, 2022 Lisa Zawrotny Episode 127
Positively Living®: Do Less, Live More... Breathe Easier.
Accessible and Inclusive Marketing with Meg Brunson
Show Notes

The way we communicate in business can either isolate or include. Unfortunately, much of what has been shared has divided and harmed historically marginalized groups but when we become aware and know better, we can do better!  This week, episode 127 of the Positively Living Podcast is about accessible and inclusive marketing!

In this episode of the Positively Living Podcast, my guest Meg Brunson helps us become aware of where we might be blocking certain groups of individuals from accessing our content and gives actionable steps you can take right now to make your business world a more accessible, inclusive and welcoming space.

Meg and I cover the following topics:

  • What it means to be accessible and inclusive and how they connect with one another.  
  • 3 simple steps we can take to be more accessible in the online space. 
  • How your use of emojis can actually be problematic for your posts. 
  • Creating content for your current AND future audiences.

Accessibility leads to profitability because not only are you appealing to the audience you currently have, you are appealing to the audience you will have in the future and opening a door to a wider audience through accessibility. 


Learn more about Positively Living and Lisa at https://positivelyproductive.com/podcast/

If you’re a DIY dynamo looking for simplicity and productivity support, you’ll find it in the Positively Productive Resources Vault. It’s packed with the worksheets, checklists, workbooks, and recordings I use with clients. Go to www.positivelyproductive.com/podcastvault and use the promo code PODCAST for a special listener discount.


CONNECT WITH MEG BRUNSON:

JUST Marketing

JUST Marketing Equitable Marketing Checklist

Podcast

Instagram

CONNECT WITH LISA ZAWROTNY:

Facebook

Instagram

Resources

Work with Lisa! 

LINKS MENTIONED IN THIS EPISODE:

(Find links to books/gear on the Positively Productive Favorites Page.)

Cut Through The Clutter and Chaos With Lisa Zawrotny ⋆ Meg Brunson

Alt Text: A Necessary Step in Your Just Marketing Strategy 

A Guide to Emojis and Assistive Technology 

The Role of Captions and Transcriptions in Just Marketing

Dance Song Playlist V1, V2, V3

Music by Ian and Jeff Zawrotny

Start your own podcast with Buzzsprout!

Podcasts we love