Align Your Message to Your Ideal Client with Alishbah Lakhani Artwork

Positively Living®: Shame-Free Productivity Conversations

The Positively Living® Podcast brings you shame-free productivity conversations for the overwhelmed multi-passionate creatives, caregivers, and multi-taskers who never clock out, juggle countless responsibilities, and quietly wonder if there's a better way.

Hosted by Lisa Zawrotny, Productivity Coach and founder of Positively Productive Systems, the show replaces rigid productivity rules with flexible approaches that respect your energy and priorities. Through solo episodes, expert interviews, and live coaching sessions, Lisa covers the topics that actually affect your ability to move forward: stress management, habits and systems, decluttering, self-awareness, boundaries, mindset, entrepreneurship, and more.

This is productivity for real life, helping you breathe easier, move forward sustainably, and make space for what matters most to you.

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Positively Living®: Shame-Free Productivity Conversations

Align Your Message to Your Ideal Client with Alishbah Lakhani

September 27, 2021 • Lisa Zawrotny • Episode 72

0:00 | 34:12

Text your thoughts and questions!

It is so important to get clear on who you’re talking to, what you're saying and why before you even start marketing to your ideal client. That’s why episode 72 of The Positively Living Podcast is about aligning your message to your ideal client!

In this episode of The Positively Living Podcast, Alishbah Lakhani shares the importance of breaking down and truly understanding why you are in business and actionable steps you can take right now to reframe the messaging in your marketing to align with your ideal clients.

Alishbah and I cover the following topics:

Knowing your why in order to keep you focused on the long game that is marketing.
Speaking your clients’ language and telling them how what you are doing benefits them in a way they resonate with and tips to do just that.
3 simple questions to ask yourself about your ideal client to tailor your messaging to solve a problem or alleviate their stress.
The importance of having clear directions and messaging in order to lead your client towards your call to action.
The 3 components that are vital to aligning your messaging with your ideal clients.

Whether you’re creating a course, updating a website, or seeking to be effective on social media, these tips will ensure you’re setting yourself up for success.

Learn more about Positively Living and Lisa at https://positivelyproductive.com/podcast/

If you’re ready to reduce stress and overwhelm by doing less, yet still achieving more, I invite you to join me for a Strategy Session.

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