Wear Make Up Because You Want To .... (Eden Gilliam)

EVE MILAN NY

Today’s guest on Shades and Layers is Eden Gilliam, founder of the award-winning luxury skincare brand, Eve Milan New York. 

Eden is an esthetician and went all the way to London to study skin nutrition during the past decade or so of her practice as a skincare professional. 

There are two factors that contributed to the start of Eve Milan New York. First came the need to provide for a baby. Eden was 19 years old when she had her first daughter and like she says, this put a fire underneath her to make something of herself.  

Second: while helping her clients to reach their skincare goals, she also wanted to offer them luxury products with no toxins or harmful ingredients. And when she heard her customer’s concerns, she coined the phrase, “ Wear Make Up because You Want To, Not because you have to.”™   

In 2021, the sheet mask (first product she launched) won a Best In Beauty Award from ALLURE magazine  and she’s been growing from strength to strength since then.  

Our conversation centers around the work that she’s been doing to establish and grow her brand, we explore some industry trends and the importance of being realistic and patient while building a legacy.  

I was so glad to finally connect with Eden after three failed attempts and I hope you enjoy our conversation.