Shades & Layers
Shades and Layers is a podcast focused on black women entrepreneurs from across the globe. It is a platform for exploring issues and challenges around business ownership, representation and holistic discussions about the meaning of sustainability in an increasingly complex global context. Conversations are wide- ranging and serve not only as a Masterclass in Entrepreneurship but also provide wisdom and tools for Successful Living. It is a space for meaningful conversation, a place for black and other women of color to be fully human and openly share their quirks and vulnerabilities.
Guests include prominent figurers in the beauty, fashion and wellness industries both in the Northern Hemisphere and the Global South.
Dr. Theo Mothoa-Frendo of USO Skincare discusses her journey from being product junkie to creating an African science-based skincare range. Taryn Gill of The Perfect Hair is a brand development whizz who discusses supply chain and distribution of her haircare brands. Katonya Breux discusses melanin and sunscreen and how she addresses the needs of a range of skin tones with her Unsun Cosmetics products.
We discuss inclusion in the wellness industry with Helen Rose Skincare and Yoga and Nectarines Founder , Day Bibb. Abiola Akani emphasizes non-performance in yoga with her IYA Wellness brand and Anesu Mbizho shares her journey to yoga and the ecosystem she's created through her business The Nest Space.
Fashion is all about handmade, custom made and circular production with featured guests like fashion designer Maria McCloy of Maria McCloy Accessories; Founder and textile/homeware designer Nkuli Mlangeni Berg of The Ninevites as well as Candice Lawrence, founder of the lighting design company Modern Gesture. These are just a few the conversations on the podcast over the past three years.
Shades & Layers
IDDUK (Nomadic Art Rebel) with Ifeoma Dike (S5, E6)
My guest today is Ifeoma Dike, Founder and Director at the UK-based art agency IDDUK. She founded Idioblast Dynamic Development with a mission to take art beyond galleries and museums and make it more accessible to everyone: artists, collectors and the public alike.
Before embarking on this road, Ifeoma was a psychologist who had a passion for art, hosting events, traveling the world and connecting people. Her experiences as an art enthusiast and consumer left her with many questions about representation, expanding tastes and the accessibility of the market for working artists. It didn’t take long for her to see that there is a gap that needs filling and so, she launched her agency with an exhibition for a corporate client and never looked back.
In the ten years that she’s been doing her work at IDD UK, Ifeoma has:
- Seamlessly incorporated her love for travel into her business operations
- Helped artists to create different revenue streams for their work, and
- Landed some coveted works for some of her collectors.
She also introduced unconventional ways of exhibiting and selling works, like creating blind portfolios for collectors. We go into details about how and why that strategy has worked for her so far. We also find out how these choices have informed her business decisions, from how she’s structured to the types of projects she can get involved in.
Born in Benin, of Nigeria descent and educated (and sometimes living) in the UK, enjoy this story of a nomadic art rebel and activist, Ifeoma Dike
LINKS
Artsy – marketplace www.artsy.net
IDDUK on Insta - https://www.instagram.com/idduk/
IDDUK on LinkedIn - https://www.linkedin.com/in/ifeoma-d-2b360251/
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