Companies hire because they need to solve a problem of some kind. Do you know what that problem is? (Besides "they need more people." Thanks, smartypants.) Are you the answer to that problem? If you said yes, great! But do the companies hiring know that?
Building on what we discovered about resumes and applying for jobs in Resume Revamp Pt 1, this episode turns corporate marketing for potential employees on its head. Learn how to read between the lines of both company websites and job descriptions to develop your PVP (Professional Value Proposition) - your unique sales pitch that shows you can solve a problem that the company has. Let's dig in!