Are you the resource you strive to be for your customers? Does your team continually answer a common collection of questions or are they proactively answering questions your prospects haven't even asked yet? In this episode, Frank Cowell and Joseph Freeman discuss “Hyper-Specificity," philosophy #2 of the 5 core philosophies outlined in Building Your Digital Utopia. They dive into the importance of focusing on your target persona so you can truly understand and address the key pain point they are facing. Following this process allows you to stand out from all the noise in the marketplace and be the resource your prospects want to work with.