Is your sales team spending more time sifting through incoming leads versus actually talking with them? If you don't have processes to help manage your lead flow, you will waste time connecting with unqualified leads and neglect the individuals who are ready to talk. In this episode, Frank and Joe dive into Lead Scoring. A process marketing and sales departments use to rate incoming leads based on known information and behavior. Explore the basics of lead scoring, its function, and when you should look into activating the process in your business? Lastly, review the essential criteria needed in your calculations and what information and behavior you should consider incorporating based on your specific industry and business model.

Read a collaborative article by the team breaking down the question What is Lead Scoring for additional details and insights into the practice.

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