Going the extra mile, going above and beyond whatever you call it today we are talking about customer care. Never underestimate the power of a kind word and a friendly smile. When we think professional it often conjures images of men in suits and stuffy boardrooms but that is not what professional is in the wedding industry. For us is combines all the professional business elements contracts, insurance, retainers etc. but they are delivered with a friendly approachable smile of someone who genuinely cares about the client and their wedding day. When you work one-on-one with clients you have the unique ability to personalise the experience and really get to know who you are serving.