Revenue Enablement Society - Stories From The Trenches
The Revenue Enablement Society's "Stories From The Trenches is where revenue enablement practitioners share their real world experiences. Get the scoop on what's happening inside revenue enablement teams across the global RES member community. Each segment of "Stories From The Trenches" share the good, the bad, and the ugly practices of corporate revenue enablement initiatives. Learn what worked, what didn't work, and how obstacles were eliminated by enablement teams and GTM leadership. Sit back, grab a cold one and join host Paul Butterfield, founder of Revenue Flywheel Group for casual conversations about the wide and varied profession of revenue enablement where there is never a one size fits all solution.
The wide and varied profession of Revnue Enablement ensures there is never a one-size-fits-all solution to be successful. Amidst constant change the journey to successful outcomes is never the same. Learn from your peers and gain insights on topics like:
-Building strategies and metrics that correlate back to revenue impact
-Gathering requirements to identify stakeholders
-Gaining buy-in and executive sponsorship
-Aligning with sales leaders
-Facilitating cross-functional collaboration
Revenue Enablement Society - Stories From The Trenches
Episode 27 - Ashley Butler - Enabling Channel Partners For Success
Channel partners are a force multiplier for companies across a wide spectrum of industries and a critical part of their go to market strategy. Channel programs require their own enablement strategy to be effective. In this episode Ashley Butler from Appian shares her experiences in defining and building a successful partner enablement program.
- Where should partner sales enablement report?
- Taking an on-demand first approach in creation
- Enabling partner account managers
- Partner sales assets
- Launching a partner portal
Ashley Butler is a sales professional and enablement leader who currently leads the sales training and enablement strategy for Appian’s partner network as the Sr. Manager. Appian is a low-code automation platform used by the world’s leading companies. AshleyAshley self intro: She’s built a successful career in the tech industry - first as a seller, then as an enabler. She’s been with Appian ~ 6 years, and enabled the partner team for about 1.5 years.
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