Ep. 30 - Britta Lorenz - Executive Coaching For Revenue Enablement Teams Artwork

Revenue Enablement Society - Stories From The Trenches

The Revenue Enablement Society's "Stories From The Trenches is where revenue enablement practitioners share their real world experiences. Get the scoop on what's happening inside revenue enablement teams across the global RES member community. Each segment of "Stories From The Trenches" share the good, the bad, and the ugly practices of corporate revenue enablement initiatives. Learn what worked, what didn't work, and how obstacles were eliminated by enablement teams and GTM leadership. Sit back, grab a cold one and join host Paul 'Norf' Norford, for casual conversations about the wide and varied profession of revenue enablement where there is never a one size fits all solution.

The wide and varied profession of Revenue Enablement ensures there is never a one-size-fits-all solution to be successful. Amidst constant change the journey to successful outcomes is never the same. Learn from your peers and gain insights on topics like:

-Building strategies and metrics that correlate back to revenue impact
-Gathering requirements to identify stakeholders
-Gaining buy-in and executive sponsorship
-Aligning with sales leaders
-Facilitating cross-functional collaboration

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Revenue Enablement Society - Stories From The Trenches

Ep. 30 - Britta Lorenz - Executive Coaching For Revenue Enablement Teams

May 03, 2022 • Host - Paul Butterfield/Guest - Brtitta Lorenz • Episode 30

Where does executive coaching fit into your Revenue Enablement strategy? What about executive coaching for the Revenue Enablement team members? Britta Lorenz joins me for this episode to share how Revenue Enablement teams can support people in gaining the clarity needed to guide them towards their goals. Hint: the key is mixing coaching and compassion by focusing on the 3 P’s – People, Purpose, and Performance. Specifically, we’ll cover:

Understand Difference Training, Coaching, (Mentoring)
Know The Importance of Coaching
Understand Who, What, When, and How to coach
Tips for the coaching process and how to overcome barriers
Who coaches the coach? (SE Leaders)
In the end, no matter how much data we have available at our fingertips, don’t forget you are dealing with humans

Britta Lorenz is an international speaker, businesswoman, certified executive self-leadership coach, and a mother of two. She is a partner at PDAgroup and is the founder of the DACH Chapter of Women in Sales Enablement. She is a Board Member of Trust Enablement--- with more than a decade of experience in international B2B Complex Solution Selling.

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Paul 'Norf' Norford

Host