Revenue Enablement Society - Stories From The Trenches
The Revenue Enablement Society's "Stories From The Trenches is where revenue enablement practitioners share their real world experiences. Get the scoop on what's happening inside revenue enablement teams across the global RES member community. Each segment of "Stories From The Trenches" share the good, the bad, and the ugly practices of corporate revenue enablement initiatives. Learn what worked, what didn't work, and how obstacles were eliminated by enablement teams and GTM leadership. Sit back, grab a cold one and join host Paul 'Norf' Norford, for casual conversations about the wide and varied profession of revenue enablement where there is never a one size fits all solution.
The wide and varied profession of Revenue Enablement ensures there is never a one-size-fits-all solution to be successful. Amidst constant change the journey to successful outcomes is never the same. Learn from your peers and gain insights on topics like:
-Building strategies and metrics that correlate back to revenue impact
-Gathering requirements to identify stakeholders
-Gaining buy-in and executive sponsorship
-Aligning with sales leaders
-Facilitating cross-functional collaboration
Revenue Enablement Society - Stories From The Trenches
Episode 26 - Rusty Jensen - Creating Stickier Enablement By Meeting Revenue Teams Where They Are
Are you and your team successfully serving the revenue leaders and teams you support “where they are”? In this month’s episode Rusty Jensen – VP of Revenue Generation at NICE Corp. – and I talk about how to build stronger relationships with those internal customers thereby seeing increased adoption and accelerated sales effectiveness. Rusty shares his insights on:
- What sales leaders look for in a sales enablement program.
- Building sales enablement at scale.
- How to meet sales teams “where they are”.
- Driving stronger adoption of new methodologies, tools and processes
- Sales leadership’s co-ownership of successful sales enablement.
Rusty is the Vice President of Revenue Generation at NICE and is responsible for all pipeline creation for direct and indirect channels for sales at NICE. Over the past 12 years (and in 7 different roles) Rusty has worked to help build NICE, serve its customers, and train and develop the skills and careers of his employees. A serial entrepreneur, Rusty built several companies from the ground up prior to coming to NICE. That same energy and passion is applied at NICE to design innovative and cutting-edge strategies for NICE and its partners to spur growth and stay ahead of the competition. Strong Leadership, high output, and passion best define him.
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