Revenue Enablement Society - Stories From The Trenches
The Revenue Enablement Society's "Stories From The Trenches is where revenue enablement practitioners share their real world experiences. Get the scoop on what's happening inside revenue enablement teams across the global RES member community. Each segment of "Stories From The Trenches" share the good, the bad, and the ugly practices of corporate revenue enablement initiatives. Learn what worked, what didn't work, and how obstacles were eliminated by enablement teams and GTM leadership. Sit back, grab a cold one and join host Paul 'Norf' Norford, for casual conversations about the wide and varied profession of revenue enablement where there is never a one size fits all solution.
The wide and varied profession of Revenue Enablement ensures there is never a one-size-fits-all solution to be successful. Amidst constant change the journey to successful outcomes is never the same. Learn from your peers and gain insights on topics like:
-Building strategies and metrics that correlate back to revenue impact
-Gathering requirements to identify stakeholders
-Gaining buy-in and executive sponsorship
-Aligning with sales leaders
-Facilitating cross-functional collaboration
Revenue Enablement Society - Stories From The Trenches
Episode 28 - Steffaney Zohrabyan - Using Digital Enablement To Amplify Results
Should Digital Enablement be part of your Revenue Enablement strategy? What is “digital enablement” anyway? How is it different from other Sales Enablement programs? Download this month’s episode of “Stories From The Trenches” and learn the answers to these questions and more as Steffaney Zohrabyan from Cisco and I talk about her career and success with Digital Enablement. You’ll learn:
- The technical challenges Digital Enablement can help solve for.
- Strategies that drive adoption and usage with large and grown sales tech stacks.
- How these strategies can be more effective than traditional training methods like webinars, lunch and learns, and eLearning courses.
- How to implement a Digital Enablement program to support your sales teams.
Steffaney Zohrabyan is an award-winning strategic digital enablement expert with experience launching in-flow enablement and performance improvement programs at 6 global organizations. She currently leads in-flow enablement programs within Cisco's global sales enablement team!
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