On this episode of Estimate Rocket Radio we are joined by Torlando Hakes, Chief Marketing Officer at Folia and the host of the Painting Contractors Association's (PCA) Paint ED Podcast. We talk with Torlando about the competitive paradigm Match-Leap-Brand, in which competitors match each others product and services, leapfrog each other in the features race, and ultimately attempt to out-brand each other in making connections with customers in the marketplace. Torlando walks us through a couple solutions in this blind man's ditch that can help companies capture the "smallest viable audience" and grow from pond to pond as the big fish.
Find Torlando on the Paint ED podcast on any podcast app!