On this episode of Estimate Rocket Radio, Morgan Ray of MKV Consulting joins us to talk about determining the worth of your business and beefing up its market value in a changing economy. Morgan draws from her experience in accounting and business consulting to look into the future of the trades industries and help businesses owners see where their business value is headed given their current revenue size. We discuss mergers and acquisitions, finding good business coaches, and what you can do to make sure the business, into which you've invested your own blood, sweat, and tears, not only retains its current value, but becomes more profitable for you over time.