On this episode of Rocket Your Business for Trade Contractors we are joined by Jim McBrayer of McBrayer and Associates to discuss strategies for keeping the winter backlog full and flowing! We discuss ways to creatively plan for slow seasons, and we spend time analyzing sales processes that keep people engaged. "VBR" is a term you should know by the end of this podcast so you can get more business and keep solving customers' problems no matter what time of the year it is.