How HMI's Innovation Elevates the Concrete Lifting Industry with Will Sublette

In this episode of Rocket Your Business For Trade Contractors, Kathy and Tom welcome Will Sublette, an engineer at HMI, a family-owned company that has been leading the way in concrete lifting and ground improvement for over 50 years. HMI is best known for pioneering the use of polyurethane foam in lifting and stabilizing concrete, but today their work goes far beyond that.

Will shares how HMI is expanding into new areas of ground improvement with innovative products designed to strengthen soils, control water issues, and stabilize structures. He explains the company’s commitment to education and contractor support, describing how his role provides free engineering assistance at every stage of a project—from bidding and planning to execution and follow-up.

The conversation covers everything from HMI’s latest product releases and field-tested tools to the importance of solving soil problems at their source. For contractors and industry professionals, it’s a look at how HMI continues to innovate while staying true to its mission: ensuring that customers succeed by giving them the right solutions, the right training, and the right support.

🎥 Video: https://youtu.be/dkhwxT7Pgpo
📖 Transcript: https://www.estimaterocket.com/whats_new/how-hmis-innovation-elevates-the-concrete-lifting-industry

🚀 Connect with us:
🌐 Official Website: https://www.estimaterocket.com
👍 Facebook: https://www.facebook.com/estimaterocket/
🐦 Twitter: https://twitter.com/EstimateRocket
📸 Instagram: https://www.instagram.com/estimate.rocket

About Rocket Your Business for Trade Contractors:
The Rocket Your Business for Trade Contractors podcast brings you off-the-cuff conversations from business growth and tech experts to help you grow your trade business. Whether you just started your own business or are a veteran with an expanding team, this show will keep bringing you useful ideas, interviews, tools, and tips to help you grow.

About Estimate Rocket:
Estimate Rocket is an all-in-one software platform built for contractors and service businesses to streamline their workflow from estimate to payment. With tools for estimating, scheduling, invoicing, reporting, and client communication, Estimate Rocket helps teams stay organized, profitable, and professional. Whether you’re managing field crews, tracking sales, or monitoring profitability, Estimate Rocket gives you the clarity and control you need to grow your business with confidence.