PAVe: Big Tobacco Messed with the Wrong Moms

Episode 017: Moms Opposing Menthol

August 23, 2020 Parents Against Vaping E-Cigarettes Season 1 Episode 17
Episode 017: Moms Opposing Menthol
PAVe: Big Tobacco Messed with the Wrong Moms
More Info
PAVe: Big Tobacco Messed with the Wrong Moms
Episode 017: Moms Opposing Menthol
Aug 23, 2020 Season 1 Episode 17
Parents Against Vaping E-Cigarettes

Dr. Valerie Yerger and Carol McGruder, co-founders of the African American Tobacco Control Leadership Council (savingblacklives.org) have spent years fighting to protect African American kids from menthol cigarettes and the predatory behavior of Big Tobacco. 

A 2009 federal ban on flavored cigarettes exempted menthol, allowing the industry to continue its decades-long targeting of African American communities with menthol-flavored tobacco products. 

On today’s episode we have a candid conversation with these courageous moms about the racialized public-health issue of banning menthol-flavored tobacco products, why they joined this fight, the catastrophic consequences these products have had on African American families, and they must be banned immediately.


Show Notes

Dr. Valerie Yerger and Carol McGruder, co-founders of the African American Tobacco Control Leadership Council (savingblacklives.org) have spent years fighting to protect African American kids from menthol cigarettes and the predatory behavior of Big Tobacco. 

A 2009 federal ban on flavored cigarettes exempted menthol, allowing the industry to continue its decades-long targeting of African American communities with menthol-flavored tobacco products. 

On today’s episode we have a candid conversation with these courageous moms about the racialized public-health issue of banning menthol-flavored tobacco products, why they joined this fight, the catastrophic consequences these products have had on African American families, and they must be banned immediately.