Doc Swiner Lives Life on the Growing Edge (of the Comfort Cliff)

Doc Swiner understands reinvention.  She's a physician,  author and serial entrepreneur - all while raising two kids with her husband.  But how?  Listen in to Doc Swiner tell us about her journey and the crucible moment that changed it all.  A moment that inspired her first book on "How to Avoid the Superwoman Complex".     This was a fun episode, we chopped it up, talked about her new venture Serenity Hydration and Wellness and agreed that there's no such thing as work-life balance…all while sipping some fancy chocolate liquour!  Enjoy! 

Learn more about this amazing woman and her businesses here: 
https://serenityhydration.as.me/schedule.php
http://www.docswiner.com/

Follow her on instagram!
https://www.instagram.com/realdocswiner/?hl=en

Transcript

[00:00:00] Doc Swiner: [00:00:00] And I was doing too much, literally. Right. Not sleeping, not eating. Right. Not exercising. Focused on everybody else and leaving myself last. And literally that's what ended me up on the floor.

[00:00:15] Jes Averhart: [00:00:15] Welcome to the re-invention Roadtrip, a coffee shop style podcast that is helping thousands of women dream bigger and level up in business and life. I'm Jesse Eberhard. Join me as we learn from the baddest women in the game who share their powerful reinvention stories, each one, dropping unique gems and takeaways just for you.

[00:00:38] Listen, it's time to get inspired, dream louder, and own the keys that will unlock the next best version of you. 

[00:00:49] Hey, 

[00:00:49] Hey family. We are back. Thanks for joining us again on our reinvention Roadtrip podcast. So excited about today. Listen, here's why [00:01:00] I am a firm believer that in order to talk to the game. You need to be in it, no sitting on the sidelines or in the critics corner.

[00:01:08] If you haven't stepped out and taken a risk or two, it's really hard to be in the peanut gallery. So today I'm going to introduce you to a woman that is always in the reinvention ring. She puts her game face on and continues to show me personally and other women that there is always another corner to turn and an adventure to discover.

[00:01:29] Welcome Dr. Nicole Swan. Hey girl. Hi, she's a physician. She's a bestselling author. She's an entrepreneur. She's a champion of women. She's also my friend. I'm so grateful that you're here today. I feel like we're post COVID. Right? And people are anxious to hear from women like you, who don't sit on the sidelines.

[00:01:50] So many of us are looking for that next thing, or we have that idea in our minds and we want it. This thing, or it's been nagging at us for years and [00:02:00] we need examples like you to sort of take that next step. So I'm so glad that you're here with us. Um, and in this reinvention game, girl, you do it better.

[00:02:08] All right. So I know, I know, I know, I know. You're going to tell your, your story in just a second. I'm going to let you do that, but I'm going to just do this sort of like what we have to do for our listeners is give them your bio. All right. So you're a general family practitioner, right? This is why we call you docs, Weiner, this your brand.

[00:02:24] So your general family practitioner, you're also. A six time, Amazon bestseller and folks, I said, are you two time Amazon bestseller? And she goes, six times, girl, let me get that right. Six time, Amazon bestseller. She's written the superwoman complex, five love languages of self-care. And most recently just launched the couch Chronicles with your husband, Ricks, Weiner.

[00:02:48] It's all about relationships. So I think it's very cool. Um, It would be enough to just stop there, but we don't stop there. Right? I mean, just what a couple of months ago you launched [00:03:00] serenity health and wellness, serenity, hydration, and wellness. Let me get this right, because it's very specific. The hydration is important.

[00:03:06] Serenity hydration. I want to talk about that. And we're going to get into a specific couple of specific questions about this later, but you've launched this new venture, your new, new CEO in this incredible space. And I think in last, and most importantly, you are a mom of two. We've got Blake and price who are sitting you all can't see this, but they are sitting behind me, literally very quietly.

[00:03:28] You know, doing their thing, which is what we do as moms. Right. We take our kids and we let them see what we're, what we're building and how we're growing empires and awesome. And our kids are amazing. And then I just mentioned that you've just watched this relationship book. So you're away for X whiner.

[00:03:43] You guys do a lot of your world, your life together. You let us see it, right. The ups, the downs, all the things and how you're building your business and your world together. So thank you for that. All right. So I've said enough. I'm going to let you tell your story for our listeners. You are re-invention [00:04:00] master.

[00:04:00] How did you go from doctor to author to now CEO of this new venture and also you've consumer goods, which I forgot to mention candles and all these other girl, all the things you tell it, tell the story. 

[00:04:15] Doc Swiner: [00:04:15] Well, first of all, to the beautiful Jess. I love and appreciate and congratulate you on all the wonderful things that you have accomplished.

[00:04:23] I've been a fan I've been following you since before Delta Sigma, theta sorority. You know what I'm saying? Your journey and what you've been doing and how you've raised your son. Navigated this life and business and all that. So first of all, thank you for having me and I am very happy about what you're doing.

[00:04:41] So shout out to you, um, and shout out to Flo who her wonderful assistant who is sitting next to us and making sure that we're following the risk girl power. Um, so I'm a future new patient. Um, so, you know, I don't know this whole thing that I've built, uh, you [00:05:00] know, number one, thank God for the. The motivation, the inspiration, the resources, and the people around me that take up my crazy ideas, say, yeah, let's, let's try it.

[00:05:11] Namely, my husband, who actually is the one I got this whole entrepreneurial bug from, he is truly and purely an entrepreneur as in his spirit and his soul. And I inherited and, and like, it was contagious. I got it. But this whole superwoman thing that I built really came out of this, this desire to be free, be mobile, be liberated, be able to take my family with me and hopefully make money passively enough so that we can be.

[00:05:41] Where we want to be and still do what we need to do. Um, and I didn't realize that I was a quote unquote business woman until way after medical school, way after college, all the, you know, all the studies, you know, trying to get all the degrees and do all the, you know, make all these accomplishments. But once I got out there and was seeing [00:06:00] patients and building a practice, which was actually by mistake that I became a business, a practice owner, um, or by accident, nothing's bad.

[00:06:08] So, you know, side note asterisk. 

[00:06:12] Yeah. 

[00:06:12] Jesus, Jesus is looking at me like, wait a minute. What do you mean accident? But it seems to happen. Just kind of happened organically, but I never wanted to go into business. I wanted to be the doctor, seeing the patients, the soldier on the ground, the foot soldier, kind of, you know, helping my, my folks, my population.

[00:06:28] Live longer and healthier. And then business things just started coming. And so I had to learn the business of being a doctor. I had to learn the business of creating your own, your own thing. And literally I pass out at work. Passed out, hit the floor, like in the office, after seeing a patient, all the staff comes running EKG machines and IVs and all these things.

[00:06:50] And you know, if you're going to pass out, of course, you know, being in the doctor's office, it was the perfect place to do it, but it was, you know, shortly after finishing residency, um, [00:07:00] learning the business of medicine, getting married, having my first kid back from maternity leave. And I was doing too much, literally, right.

[00:07:07] Not sleeping, not eating. Right. Not exercising. Focused on everybody else and leaving myself last. And literally that's what ended me up on the floor. And after that, the two most important men in my life, namely, my husband and my father sat me down and said, look, you got to do something different. Like this is this isn't gonna work.

[00:07:26] You know, we want to have more kids and we want you to be happy. Cause I know that that makes everyone else happy. And interestingly, it took the two men in my life. Teach me about being a superwoman. I think probably namely, because my father saw my mother go through something similar and she unfortunately later succumb to mental illness and alcoholism probably as a way, you know, it medicated coping.

[00:07:47] Right. And so, you know, these wonderful women are alive that we've grown up with and have shown us the ropes, show us that. Oh yeah, you can do it all. Have it all and just make it work. But who knows what they're doing behind closed doors, you know, to, to, to feel better [00:08:00] or to in their quote, unquote me-time or did they have, did they even create me time for themselves?

[00:08:05] So long story short out of that, I said, I will be different. I have to do this differently. Um, I have to focus on myself so that I'm able to take care of others better. Um, cause I'm not happy if mama ain't happy, nobody's happy. So, um, I just started to kind of think outside the box. I said, I'm not going to be the regular old doctor.

[00:08:25] I'm going to do it differently. Thankfully, I was able to have the ability to do so through private practice and through having control over my own schedule and the types of patients I wanted to see, you know, I talked to my doctor colleagues about, you know, you get to interview patients too, you know, so that your schedule is, uh, filled with people that.

[00:08:42] Taken care of, right. That beat you up and make you feel bad and yell at your staff and all of this, and then pay you, you know, pennies on the dollar through their insurance because they don't pay their copay. Like, you know, there are things that you can do and practice, right? So from that started writing about what it was to be a superwoman because I am [00:09:00] one and I'm always working through that.

[00:09:02] It's always a work in progress. So I try to, you know, teach and preach through right. Once I started writing a couple of books about the superwoman complex. I got multiple friends and colleagues asking me, how did you do it? How'd you do it? I said, I could teach you, I can do it for you. My husband has the tech and the computer graphic design background.

[00:09:19] So he's my, you know, Aesthetics guy. He's my tech guy. Um, and just, you know, knowing these brilliant people around me that know about editing and graphic design and marketing, we kind of put teams together to help people publish their books and that's become a wonderful side gig, something I'm really passionate about through swine or publishing.

[00:09:37] And it's allowed me to. I 

[00:09:40] Jes Averhart: [00:09:40] just want to interrupt here. She's saying her side gig is a publishing company. You know what I mean? This is what happens. It's like when you get a tattoo and then you get another one or you get another, when you're kind of addicted to it, you get another tattoo. It's not just another side gig.

[00:09:58] That's where I'm coming. You can't help it. [00:10:00] I own space. I can't hope feel like it's just a thing can put you're compelled to do it. And you sort of acquire it and add it to the portfolio. Yes. In and of itself on its own. It's a big deal. 

[00:10:12] Doc Swiner: [00:10:12] Oh, you're right. You're absolutely right. Yes, you're right. And so, but you know, again, I've been blessed too.

[00:10:18] I think it was the being pushed into owning a co owning. I co-own my practice with my partner, Mohan, Chilla Curry. Once we learn and jumped off the cliff together to do that, you're not afraid of anything else. You're like, oh, I can do this. Oh, I can do this too. Oh, it failed. Okay. We'll go back to plan B.

[00:10:36] Let's try something new. Like you can always, I think once you do it, that one time. You're saying, okay, well, let's try the next thing. Let's see if this works. And so I think once you jump out there, it gets easier. So that literally is how Swan or publishing came to be. And then from that doing events, because you know, all my peers and colleagues and in the same space, we're doing all kinds of virtual and in-person conferences.

[00:10:57] And then adding on things that I [00:11:00] thought made the brand better merchandise, and everybody's selling a mug, a candle, a t-shirt you got to do that because again, the goal is to make money. So people can shop your book or shop your merchandise on your website while you sleep. That's money dropping in your cash app, you know, the next morning.

[00:11:15] Right. Um, and that's you being able to take a vacation with your kids, but if you want to slide off and do a virtual meeting or virtual conference in the hotel room while they're asleep, why not do that? Um, and so, you know, just from that, that begat, begat, begat, all these things that I've just kind of added on.

[00:11:32] Uh, and it seems to, you know, have fit nicely and pretty easily. And, you know, with the superwoman brand that I've built. Yeah. 

[00:11:40] Jes Averhart: [00:11:40] You don't know this. No, I love it. You don't know this, but you said two things that are like spinning in my head. One is you described beautifully and, and sort of sadly the crucible moment that you had.

[00:11:53] Right. And we talk about crucible moments. This, this podcast is basically all about crucible moments and it being a catalyst for [00:12:00] reinvention. And I had heard you tell that story once before and forgotten that you'd passed out this whole thing. Right. So you said it again, it was like hearing it for the first time.

[00:12:09] I'm like, that was her crucible moment, right. You had to literally get up. Okay. And you had two wonderful people in your life who are able to provide you that great perspective and say, what are we going to, what are we going to do now that this moment has happened? How do we, how do we. Detour, how do we make this better for everybody involved?

[00:12:29] Right. And so, and out of that has come all these incredible ventures and you're choosing the life. You're designing your life. Right? You do. You took that moment and made it transformative. What I talk about in this podcast is all the time is that we have a choice. You didn't have to do that. You could have said, I'm fine.

[00:12:44] I'm fine. Just give me a few days, right, right. Back at it. Right. Killing yourself, rat race, the rat rat, enjoy. And people do that. I would say most people would have chosen the, the version I just shared. Those people do. That's right. So I guess for our listeners, is, is that [00:13:00] in these, when we see doc swine on Instagram and we, you know, you're reading her books, it's easy to just be like, oh, she just has it all together.

[00:13:06] She just has this infinite wisdom. She just knows. She just knows. The fact of the matter is, is that you had to go through the fire. You had to sit with yourself and see what is my next move. It is this moment going to be transformative and how's it going to change me? Will it change me? So congratulations on making that choice.

[00:13:23] Cause we all get to benefit from this, the choice that you've made. Um, the second thing you said was that you jumped off a cliff and should I talk about all the time, the comfort cliff? And you said once I jumped it made it easier to jump again and again and again. So again, I'm just saying. These are the ideas.

[00:13:40] That we talk about here are not one-offs, we're all sort of being faced with these moments of choice. And you said, I have an opportunity to jump. I'm going to do it. I'm a hold hands with my partner. Yeah. 

[00:13:53] Doc Swiner: [00:13:53] Say the most important thing though, is jump with somebody else 

[00:13:56] Jes Averhart: [00:13:56] and you jumped and you were like, we can do this.

[00:13:58] And you're like, Hey, that wasn't so [00:14:00] bad. In fact that was kind of cool. It was exhilarating. Right. And you're like, let's do it again and again and again. Exactly. Um, so I hope that inspires somebody because this, this says inspired me. Just listening to the last few minutes of you talk, it really plays into, it really plays into, well, this idea of reinvention.

[00:14:15] All right. So I want to talk about the superwoman complex. I want to get a little bit deeper for our listeners to talk to think about the, how get a little bit practical here. And then I want to scoot into your new venture. Okay. Cause I have a lot of questions about this whole Ivy business grow you in.

[00:14:31] Okay. Um, but let's talk about superwoman complex. So I looked it up. I didn't get it in your book. I went and Googled it so that I could research the research on this and just very simply. The superwoman complex prevents women from fully enjoying their professional accomplishments. And I would say their general accomplishments, but okay.

[00:14:50] In this case, professional accomplishments and the independence that should go with them because wherever they are, they feel like they should be somewhere else that they're not good enough. And you just [00:15:00] described that in your own life. So that leads us, women then want to go to, okay, well then I just need to.

[00:15:05] Which I have a lot of thoughts, personal thoughts on this idea of balance and the word balance. And I know you do too. So talk to me about your theory of balance. Just maybe give us a sneak about sneak peak into the book. Then people can get the book, but also just share maybe one or two key tips that you want to make sure that.

[00:15:24] Yes. 

[00:15:24] Doc Swiner: [00:15:24] So my thoughts and ideas and understanding of what work-life balance is, has changed over time. It's evolved just like I have as a, you know, mid forties, mom and wife in business owner. So when I first, so by the way, I have two books on the superwoman complex, the first one. Um, is literally called the superwoman complex, how to balance, blah, blah, blah.

[00:15:47] Um, it's on Amazon. You can, when I first wrote that this was after my passing out moment, right. And I've been sharing all these health tips and, uh, definitions of, you know, what is high blood pressure? What is diabetes? How does [00:16:00] this fit with this, uh, definition of being a superwoman and not taking good care of ourselves?

[00:16:04] So that was me in that moment. You know, first of my two children, fresh into the scene of owning my own practice, you know, early marriage and all that second book I wrote about two years later had my second kid, my idea of balance changed because now I realize, or at that point, I realized that either with just my own life experience or talking to my peers and colleagues, other working moms, et cetera, that balance does not.

[00:16:30] Flo: [00:16:30] Amen. That's , 

[00:16:33] Jes Averhart: [00:16:33] that's a whole nother series of things I'm not balanced, right? Like, what's wrong over that? 

[00:16:38] Doc Swiner: [00:16:38] Everybody else looks like they're so evened out. Um, I had to kind of change my mind and change my wording into achieving more work-life integration. Right. So example, I got my two kids here while doing this package.

[00:16:51] And while we're doing this bike podcast and talking about business and stuff, we're talking about fun stuff, too. We're talking about life, we're having a little cocktail [00:17:00] cocktail fitting it in. So, you know, instead of trying to work, work, work, and make time for play, I want there always to be this feeling of always playing while I'm working, like something that I'm excited about and passionate about, I'm having fun with.

[00:17:14] And then thankfully being able to make some money. So that's how I live life now. That's how I try to structure my schedule. I also try to figure out when I most feel like working. I mean, so, you know, I've, I transitioned to working from home Mondays and Fridays. I mean, in the clinic Tuesday, Wednesday, Thursday, You know, I am an extrovert, so I want to be out, want to be with my people, be with my staff, talking to my patients, you know, and touch their shoulder and, you know, squeeze their leg and all that to congratulate them.

[00:17:43] But I know I also want to be at home sometimes and I want to be a little bit quiet. I want to be okay. Go put a little laundry in feel like I'm getting, getting something, take a nap. Naps are huge. Um, very, very good. I'm an advocate of the Nat ministry. Um, and so being able to fit that into my schedule made a difference.

[00:18:00] [00:17:59] And, um, you know, so again, just kind of go back to your main question. Balance really does not exist. Balance quote unquote is whatever you feel. You need and you have to do your needs and your have to dues, right? You have to fit them in somehow. And hopefully you're doing your, your want to do is more than you have to do.

[00:18:20] So that makes sense. 

[00:18:21] Jes Averhart: [00:18:21] Yeah, totally makes sense. And I, a second. Yeah. Motion or notion or whatever the word is. I, I definitely agree. Um, I, I always think about, um, balance or refer to this, like work-life thing. I also don't call it balance, but really just sort of chasing peace. Like just, what does that look like for me?

[00:18:40] So peace, peace, a peaceful mind, peaceful environment, you know, a Workday. Out of quote unquote balanced. I have the ability to sort of insert moments of peace that just helped me get grounded. Right? I mean, we're hustling. All three of us is you don't see flow. She hasn't been on the mic, but all three of [00:19:00] us here at this table are entrepreneurs.

[00:19:02] So life doesn't always feel rhythmic, right? There's just constant expected, rhythmic rhythm. But I, I just think this idea of peaceful. The search, the search for peace in this ability to bring it into your day, your hour, your minute. It helps me feel like it's okay. You know, the next hour will be fine, which is, you know, cause I have a choice.

[00:19:23] I can bring it in when I want 

[00:19:24] Doc Swiner: [00:19:24] yeah. Energetic along with us. So, um, I feel like I'm in a constant pursuit for joy, right? So yours is peace. Mine is joy. So am I enjoying this? This is making me, is this something, you know, happiness is different from joy, but you know, is this something that is, I feel happy about.

[00:19:40] It's going to make me happy, you know, a couple of months or years down the road. Um, having fun is, am I getting enough sunshine? You know, light and sun is like beneficial for me. Like I have to open up all the block. My husband hates it. He's like close these blinds. I want to, he likes to keep it kinda low and, and, and, you know, kind of low key, but I like it bright.

[00:19:59] You know, [00:20:00] am I in the right environment? Am, am I outside enough? You know, is this is what I'm doing. Is this work that I'm doing, allowing me to do those things that bring me joy, um, and being an unjust, you know, a plug for entrepreneurship. If, if the listeners are out there and you've been kind of Teeter tottering and thinking, can I do it?

[00:20:15] Should I do it entrepreneurship of nothing else allows you control over your environment and control over your schedule. And if you don't have control, then you don't get to see. I want to work from home Mondays and Fridays, or I want to take the week off or I want to take the month off. You know, I just, I made a crazy decision to take the month of January off this year for the first time, um, with this whole crazy pandemic.

[00:20:37] And you know, all the things that come with COVID and black lives matter, all the movements that were happening, it was a lot. Um, and so I thankfully was able to make that decision that January I'm shutting it down. Like I need to be at home. I need to be in therapy. I need to be with a trainer exercise.

[00:20:54] Um, just not worrying about saving people's lives and, you know, had I been working for [00:21:00] someone asking for that would not have been as, as it wasn't easy, but it may not have been, um, allowed. 

[00:21:07] Jes Averhart: [00:21:07] I was going to say in most cases fast, because that seems crazy. Like your boss wouldn't do that. Why, why 

[00:21:13] Doc Swiner: [00:21:13] do you stress, right.

[00:21:15] Unless you had a true medical surgical reason, um, But thankfully I was able to do that. And I think that was, um, it was lifesaving likely, so great. 

[00:21:24] Jes Averhart: [00:21:24] That's so, uh, I love that. Thank you for sharing that. I, one of the lessons, and then we're going to move on to serenity and in just a second, but for, for those of us who are taking in your wisdom, You know, um, it's important to know what you need, so you have to do an audit.

[00:21:40] So for you, I need light. I need sun. I need w you know, all the things I need, all these things you're really clear about. What brings you joy, fulfillment, peace. So when we do 28 days of re-invention, one of the days is to audit your needs. Like, what is it that you need? Because my needs are going to be different from [00:22:00] yours.

[00:22:00] So your husband will be like, I need those blinds closed. Right? It's different needs. But if you don't know what you need, you're always chasing. Maybe, you know, your friend says, this is what she's into doing that. Or you're chasing social media. I need to have the newest Louis Vuitton autonomy. Really that is that really?

[00:22:19] I mean, but we don't know. So we just say, well, whatever they're doing, whatever's making them happy is probably going to make me happy. And if you could be surprised, right. And it, but we don't take the time. So take the time to really do a little bit of an audit, do some introspection and then say it out loud.

[00:22:35] Tell your friends, get with your girl tribe, write it down, whatever you need to do and add it into your life. All right. So apparently I need hydrated 

[00:22:45] Doc Swiner: [00:22:45] as we drink this cocktail. 

[00:22:48] Jes Averhart: [00:22:48] We're 

[00:22:48] over here where we are enjoying a new, a new golden tango cream, which is lovely. I got it from a wine tasting. Yeah, four weeks back.

[00:22:57] And, um, we were sampling it just before we jumped on. [00:23:00] So 

[00:23:00] Doc Swiner: [00:23:00] generally totally gonna buy some bottles like the Holly, Jesse Everhart, first sponsorship. Just, just saying, 

[00:23:06] Jes Averhart: [00:23:06] just saying they'll give me, or what is it? Golden grapes 

[00:23:10] Doc Swiner: [00:23:10] right 

[00:23:10] Jes Averhart: [00:23:10] now. Get it right out of Australia would probably never get to this, but if you do, um, okay.

[00:23:16] So. I serenity hydration. I wasn't ready. You said I got a big announcement. This was in may. You said I wasn't ready or I wasn't ready. You were like, okay. Get on IgG live. And I got on IgG live and you made this big announcement around serenity hydration. And I said, I hear this on the west coast. It flows like, girl, this is all over the west coast.

[00:23:41] to do all this, all this, I just can't drink some water. So 

[00:23:46] bringing you on this last question. Well, we're going to have probably a couple more, but this is the last major question. Cause I want you to unpack this because this is your field, right? It is wellness and wellness, health and wellness. And you really.

[00:24:00] [00:23:59] Put women's needs first. I know this isn't just for women, but I know this is what you think about and how you want to improve our lives. So I said, if doc is putting this out here, there must be something to it when we get her on this podcast to talk about it. So go ahead and grow. 

[00:24:13] Doc Swiner: [00:24:13] So full transparency.

[00:24:15] Clearly I did not create this idea like Flo and I were talking about in California. These, these spas and health spas are everywhere that offer IV hydration and nutrition, but I'll tell you where I got it from. And it's the show. Billions, have you ever seen billions? So billions on Showtime, which is one of me and my husband's favorite shows to watch together probably about three years ago.

[00:24:34] Uh, what's the guy's name? Um, I'm going to check 

[00:24:37] Jes Averhart: [00:24:37] me on this. Cause I only got Showtime for the trial just to watch billions. I didn't get through it because the trial ended and I'm cheap. 

[00:24:46] Doc Swiner: [00:24:46] Um, but I think ax was the major CA uh, character main characters name and then his side, his sidekick, um, The swags or whatever his name was.

[00:24:56] But anyway, he went out drinking and got, you know, probably high and drunk and [00:25:00] was partying with girls all night. And they have this really important meeting the next morning. And so Axe went to go find it. And he was like, where are you? Are you? He was like, you know, drunk count, hung over in bed. He was like, do we have this important meeting?

[00:25:10] Got to get up, get you ready. He flies in his wife, whose background was in nursing. And she brings the staff and the team with her and they come rolling through this Las Vegas hotel with all the IVs and all the equipment. And you see your role in it, you know? They get into the room, they hook them up, they give them the fluids and like he's in the board room within like, it appears five minutes.

[00:25:30] It's not, but you know, he's ready to go after that. And I said, that is brilliant. I'm going to do that. Yes. I told my husband Rick's Weiner, who usually again, is like, what ideas do you have going on in your head now? And he, you know, probably talked to him a couple, couple days later and he's like, all right, let's do it.

[00:25:47] It's his fault.  

[00:25:50] Jes Averhart: [00:25:50] again, it circles back to Rick. 

[00:25:53] Doc Swiner: [00:25:53] Um, so he's like, all right. And so it took a couple of years though. What about, I didn't know how if I was, you know, how it was going to do it, do I have to [00:26:00] take a course? Do I have to learn how to do IVs, but during COVID during this pandemic, you know, started of course, trying to help keep people alive and campaign for prevention and treatment and vaccination.

[00:26:11] Side note my family, Dr. Mohen, please get vaccinated. But, um, I guess COVID, uh, but you know, while doing all these things and thinking, I said, you know what, once the world opens back up, people are going to be back out in the streets, you know, doing our, our, having our fun events and all that, but we still want to be healthy.

[00:26:28] And so talking to my patients that had gone through COVID has survived and all that, we were having a lot of discussions about vitamin D or B12 or magnesium and how. Should I be taking, should I be taking it now? Once I've gotten diagnosed, et cetera. And then Flo and I were laughing about bachelorette parties and art and music festivals, and people wanting to prevent hangovers.

[00:26:49] And literally that's where it came out of. I looked around, I said, who do I know? Who can I talk to? And, um, my girl, Angela, who's my master phlebotomist at the clinic is the only [00:27:00] person I would allow to stick me, you know, to do blood or put in an Ivy. And I said, well, if she's going to help me, if she can help me, I'll do it.

[00:27:07] And as soon as I asked her, she was. I'm on it. And I said, okay, let's do it. So in may we kind of softly launched it, you know, we're, we'll get a little bit bigger as things open up, but, um, we've been doing it in our office. We've done it mobily and it seems to be working well. So yeah, black, black people do get IVI, IVF, 

[00:27:25] Flo: [00:27:25] black folks unite around this hydration.

[00:27:28] Okay. 

[00:27:29] Doc Swiner: [00:27:29] And our lovely counterparts, 

[00:27:32] Jes Averhart: [00:27:32] all of our Oliver. Yes. Yes. Just about black people, but I am black. I'm like, 

[00:27:41] Flo: [00:27:41] okay, 

[00:27:42] Jes Averhart: [00:27:42] help me. Help me. Give me the process. Yes. Just so I'm going to go to your office, right? Angela. Yes. And you, yes. Okay. And now what, and how did I do I pick this cocktail of goodness? So if you 

[00:27:56] Doc Swiner: [00:27:56] go to the website bit dot Lee slash docs, Weiner [00:28:00] hydration, and we'll put it in the show notes, you can pick whatever a cocktail.

[00:28:04] Yeah. So, if you want something just for immune boost, where you get lots of vitamin C and zinc and magnesium, and you pick that if you want something for skin glow, there's one with , which is a, an ingredient that helps kind of give you the glow, the dewy skin. Look, if you just want a vitamin D three shot or a B12 shot, we can also give you to that intramuscularly.

[00:28:25] But once you pick out whatever you want on the website and the day you want it, And then I specially order it. I have a, uh, friend, uh, Dr. Jennifer Burch, who's a pharm D through central compounding pharmacy. She's the one that mixes it up for us, delivers it to the office. And you can either schedule to meet me and Angela at my office in Durham or within North Carolina, we can come to you.

[00:28:47] Okay. So that's good. That's good. 

[00:28:49] Jes Averhart: [00:28:49] Make it mobile. I love the mobile. 

[00:28:52] Doc Swiner: [00:28:52] If you want to schedule a party, you know, we, you know, get all that stuff coordinated and we come out to you and your friends. 

[00:28:58] Jes Averhart: [00:28:58] So, is it like [00:29:00] immediate, like I'm going to get skin or like, yeah. So I'm saying I'm feeling a little low and I get the vitamin D right.

[00:29:09] And that's the perk me up front you up. And that's why it's intravenous, because it goes right. Into 

[00:29:15] Doc Swiner: [00:29:15] your straight into the blood system yet, or if it's an, I am right into the muscle and it flows into the blood. So yes 

[00:29:20] Jes Averhart: [00:29:20] I have. What can you eat that has vitamin D you know, cause I know my people are like  you 

[00:29:26] Doc Swiner: [00:29:26] absolutely can.

[00:29:27] But how many of us do like the majority of the population in the world is vitamin D deficient, even though we, most of us are dairy eaters or we think we eat enough fruits and vegetables and you don't have satellite, particularly if you have melanin. It's harder to absorb the vitamin D from the sun.

[00:29:42] Cause the melon is a protectant right over your tan. Right? So we don't get as much vitamin D as we think we do. Um, and then I have others that are, you know, consistently B12 or B12 deficient, and they're popping pills, popping pills, popping pills, and our numbers go up and then they go down and go up with a, with a [00:30:00] shot, whether it be in the muscle or through an Ivy, you get it more immediately.

[00:30:04] So within a day or two, you should feel the dip. Um, I actually had one of my, one of my staff members who's vitamin D deficient says she wanted to do it, gave her the shot. And like for like two or three days, she didn't have to drink coffee that she usually is like dependent upon. Right. She felt this boost could it have been placebo maybe, but we also checked her levels a couple of months later and it had.

[00:30:25] At that point. So, you know, yes, you can get things naturally, but if you hate popping pills, like a lot of us do, or you are vegan and you don't do dairy or, you know, your B12 is low because of it, or if you're hung over or you've had a stomach flu or you had COVID. You know, and you're recovering from that you're dehydrated, then that will give you some good feelings within like an hour or so of getting the treatment.

[00:30:49] Jes Averhart: [00:30:49] See that that's some good reasons, right? Yeah. That helps me. That does make sense to me. 

[00:30:53] Doc Swiner: [00:30:53] Or you've run, run a marathon or you're working out real hard, you know? Yeah. 

[00:30:56] Jes Averhart: [00:30:56] And you think this is the next wave. Do you think this is just going to be something that [00:31:00] becomes part of our regular 

[00:31:02] Doc Swiner: [00:31:02] healthcare? Yeah.

[00:31:05] Probably like, you know, like Flo said, it's in the west coast. I have, uh, colleagues that I know something, you know, some places in Atlanta and other major cities closer to us are doing, but I think even Raleigh, you know, for instance, was down the street from us here in Durham, have some, but Durham doesn't didn't have any until I started.

[00:31:22] So I think it is coming. Um, but you know, I hope to kind of jump on the train, jump on the trend before. Blew up in this 

[00:31:29] Jes Averhart: [00:31:29] area, you know, the great thing is you spent a lot of time, uh, with your brand, that people trust your brand. Right? So cause when I saw it come out, I said exactly like what in the world?

[00:31:38] Like what is she doing? And I'm like the dogs out here, there's gotta be something behind it, which is really gonna, I think it is gonna help boost sort of the popularity, but also engender trust and longevity for your business. So, yeah. Congrats. Flow. I can see you sitting over there. So again, she's not today, but, [00:32:00] but flow has been all over the country.

[00:32:01] She spent a lot of time on the west coast and I know, and she, she also hasn't played a kind of sound, a hobby, but real strong interest in tech and how it integrates into everything. So do you have a question on tech or do you have a question on where we at? 

[00:32:17] Flo: [00:32:17] I guess it is technology, medical technology.

[00:32:20] Um, to be completely honest, I am. Very into getting my blood drawn or that I just don't like being poked. But if it's going to make me a bazillion times healthier, maybe I'll do it. But how does, I don't really understand why we have IVs in the first place? Like, what are they usually were used for? In, in a hospital environment.

[00:32:44] And then, and then how does that apply now to this new 

[00:32:47] Doc Swiner: [00:32:47] use of them? So, good question. So you're right. I can, I guarantee that this will make you a bill Gillian times healthier and more wonderful and treat your diabetes and your high blood pressure. No, but what I [00:33:00] can guarantee is that it's an easier way to deliver it.

[00:33:03] Some some resources, right? So if you're in the hospital, the emergency room, those of us who have had kids, or if we had been dehydrated, et cetera, you may have gotten poked and stuck already with an IV in your lifetime. Um, whether it be in your hand or on your arm or on your neck, you know, if you're really, really sick.

[00:33:19] Um, but it's essentially Maine as a way to deliver saving resources to your body that you can take in. Either because you're sick, um, or it's a way to access. So if, if emergency access may be needed where you're delivering a baby or in the hospital, they need to give you some antibiotics. So they need to give you some blood.

[00:33:40] You know, God forbid you're losing blood. They need to replenish your blood. So anything that you can't take in orally, because it's not healthy to take something in orally or you can't absorb it because you're not able to drink or. Whatever you're knocked out. Let's say that's what IB access is for. Um, so getting your [00:34:00] fluids, getting your vitamins, getting your essential elements through IB is a much, um, more efficient way to obtain it things, right?

[00:34:10] So usually we'll drink it, it go through the stomach, it would go through the bloodstream. It would go to the organs that need. But with Ivy, you bypass that pathway altogether and it goes straight to work. Does that make 

[00:34:21] Flo: [00:34:21] sense? Yeah. Perfect. I that's what I thought, but it was nice to hear you say that. And 

[00:34:25] Doc Swiner: [00:34:25] th this transit takes a long time.

[00:34:28] Just think, you know, think how long it takes for you to, well, some of us to eat a meal and then later have to go to the bathroom that can take hours. Right. Right. Then the important stuff is getting to the rest of the body through an IV. It goes directly where it needs to be. Makes sense. Yeah. It 

[00:34:42] Jes Averhart: [00:34:42] makes perfect sense.

[00:34:42] Yeah. Girl. Yeah, just

[00:34:50] all right. So 

[00:34:50] turn this off prep for these questions. And so we can edit them. You can just even edit that little piece that I set out, but I want to talk about [00:35:00] teachers in the lab. Cause I think he'll be great to answer it. Um, we do this thing at the end. Sometimes not always called two truths and a lie, and it's very simple.

[00:35:10] Or again, most of our audience is women. And I want you to talk about two truths professionally or personally, that I've been real for you that have helped inspire and motivate you. The things that you know, to be true about yourself or others about the universe. And then I want you to tell one lie, meaning the lie that we tell ourselves.

[00:35:31] That we need to combat, give ourselves a counter narrative. What's a, what's a constant thing that you're, you're fighting. Give yourself sort of that next. Like, no, that's not true. This is the truth. Oh boy. Yeah, I know 

[00:35:45] Doc Swiner: [00:35:45] that's a good one. Okay. Let's start with the lie. The lie that either I've told myself or that we tell ourselves, um, the lie that I have probably told myself.

[00:35:58] Or, you know, what the lie that [00:36:00] we probably tell ourselves and I'll start, particularly for female entrepreneurs is I don't have enough money to start that thing. Right. That is truly a lie because the first book that I wrote, I literally did it through golf. Literally, you know, I asked my friends, asked my family, asked to people that say, they love me and support me to support this thing.

[00:36:21] I think I even told them, don't buy me any birthday or Christmas presents this year. And when all the money to go to this book and that's how we, you can make it happen and make 

[00:36:29] Jes Averhart: [00:36:29] it happen. Well, there's a way and why that's a cliche real. 

[00:36:32] Doc Swiner: [00:36:32] We can do that. So don't lie to yourself that there is not enough money to do something.

[00:36:37] Cause you can always find a way you can find a sponsor. You can find whatever, or you may have to wait a little bit and say, Um, yeah, I'll stop there because I could actually add on some more lines

[00:36:51] I was going to go more personally. I'm not cute enough for social media. You know, that's another lie. Anybody, anybody can be a quote, unquote influencer and all this stuff. [00:37:00] Yeah. 

[00:37:00] Jes Averhart: [00:37:00] And we're going to have your picture on all these, our cubes. Everybody's going to be like, why is she saying that when they read the 

[00:37:05] Doc Swiner: [00:37:05] podcast you're right.

[00:37:06] You got a lot of makeup, makeup, artistry, and styling that it goes, it goes a long way. Um, truths, um, having, you know, You know, I don't know how many believers we'll have listening here, but having faith in God is major and even in business. Um, so in practice, I have always believed that I could do something and make something happen.

[00:37:28] Cause I know that God is great and that he's the one that I believe in and I'm dependent upon. You know, primarily. And so that was a major truth for me. So whatever it is that you believe, whatever is that thing, that person, that DD, yeah. Make sure you stay focused. And that is always, you know, your, your main purpose for doing all the things that you do is to serve and be in, you know, in greater good and all that good stuff.

[00:37:52] Number two truth. Hm. There's really no [00:38:00] failure in any of this. I mean, we feel like if this, if this thing doesn't sell this many copies or if I'm not successful by this age or whatever that I've failed, I mean, the truth is just do whatever you want to do and always have a plan B plan C. If it doesn't work, then try the next thing.

[00:38:15] Then try the next. I love that. 

[00:38:18] Jes Averhart: [00:38:18] That speaks to that. Like, I love that. Yes, because we do talk ourselves into all of these, you know, by the certain age, by this certain milestone. You know, that's that dollar amount. Yeah. And have fun with it. Just have some fun. I, we, many of, you know, just wrote this dating book and it's not totally ruined, but I had a ton of fun doing it.

[00:38:39] So I have enjoyed this. A great. You are sister friend and just a true inspiration. I mean, I love it. I love your story. I love to hear you tell your story. You are, you, she really is radiant in real life. If you're ever on this podcast that comes through, um, which is, which is [00:39:00] why I think so many people adore you.

[00:39:01] So thank you so much, Dr. Weiner for your time today for your expertise. Um, we appreciate you. 

[00:39:06] Doc Swiner: [00:39:06] Thank you.

[00:39:10] Jes Averhart: [00:39:10] Thanks friends for riding along on today's re-invention road trip. If you like, what you heard, tell a friend and leave us a review. I know seems like a little thing, but it is so important to see if we're on the right track. You can find the show notes@jessabraham.com forward slash podcast. And don't forget to join the re-invention road trip by signing up for our newsletter, where I share behind the scene details and nuggets that you won't hear on the show.

[00:39:40] New episodes drop weekly. So subscribe on apple podcasts, Google podcasts, Spotify, or wherever you're listening to your podcasts these days. All right, friends. Thanks so much until next time. [00:40:00]