The Future of BizTech
Interviews with the most innovative and forward-thinking Tech execs in the world. Listen to hear how they built their companies, when they hit that tipping point from start-up chaos to success and, most importantly, how their technology and innovation will change the future of the industries they service. Welcome to The Future of BizTech Podcast!
The Future of BizTech
Ep. 78: The Next Billion AR Users—Stefano Marrone of Unit9 Spills the Immersive Marketing Playbook
In this episode of The Future of BizTech, host JC Granger chats with Stefano Marrone, Partner and Creative Strategist at Unit9—an award-winning global production partner blending cutting-edge technology with creativity to build immersive brand experiences.
Unit9 helps top brands like Google, Ford, Meta, and Coca-Cola deliver unforgettable campaigns by combining AR, VR, and experiential technology at scale. From creating Meta's flagship AR/VR experience First Encounters to developing VR journeys inside nuclear reactors and real estate AR previews, Unit9 pushes the boundaries of what's possible in marketing and brand engagement.
The conversation explores Unit9’s unique value proposition, focusing on its expertise in tackling complex brand challenges, scaling immersive campaigns globally, and staying at the forefront of creative technology. Stefano also shares insider stories on how Unit9 has helped brands win Cannes Lions and Emmys, and how they’re preparing for the next wave of AR engagement reaching billions worldwide.
If you’re curious about the future of AR, VR, immersive marketing, or how brands can leverage creative tech to stand out, this episode has you covered.