Episode Player
Using an NSPRA Communications Audit to Help Achieve Your Goals with Michelle Karpinski, MPA
Mastering Social Media for Schools
Mastering Social Media for Schools
Using an NSPRA Communications Audit to Help Achieve Your Goals with Michelle Karpinski, MPA
Oct 20, 2025
Episode 289
Andrea Gribble
- Michelle Karpinski from Portage Public Schools in Michigan shares how embracing a communications audit unlocked major growth for her district.
- Learn how improvements were made with both internal and external communication and how they tracked their progress.
- Discover how a data-driven audit led to a full rebrand, website overhaul, and better parent engagement.
- Michelle’s “be brave” mindset shows how audits can be a catalyst - not a critique - for school PR success.
SPECIAL GUEST
Michelle Karpinski, MPA
Community Relations Manager
Portage Public Schools, Michigan
Email: mkarpinski@portageps.org
Website: https://www.portageps.org
Facebook: https://www.facebook.com/portagepublicschools
Instagram: https://www.instagram.com/portageschoolsmi
USEFUL INFORMATION
- Check out the full Communications Audit from their website - click here for the report.
- You’re invited to our Social Media for School Retreat - June 23-25, 2026. Register now.
- Want to add capacity to your social media efforts? Think about adding a Teaching Assistant. Learn more in this blog.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
