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Gen Z is Watching: Rethinking School Branding for the Tik-Tok Generation with Javier Ibarra
Mastering Social Media for Schools
Mastering Social Media for Schools
Gen Z is Watching: Rethinking School Branding for the Tik-Tok Generation with Javier Ibarra
Dec 01, 2025
Episode 295
Andrea Gribble
- Javier Ibarra shares how Denver Public Schools transitioned from reactive posts to strategic storytelling, resulting in viral reels and even a feature on Good Morning America.
- Learn what gear this Emmy-winning team uses to create professional content. It costs less than $1,000 and is powered by iPhones. There is a link below!
- Get ahead of 2026 federal regulations with smart tips on making your district’s social media content accessible.
- Discover how DPS builds student-first content that connects emotionally and earns millions of views - without needing a full production crew.
SPECIAL GUEST
Javier Ibarra
Sr. Manager, Media and PR
Denver Public Schools, Colorado
Email: javier_ibarra@dpsk12.net
Website: https://www.dpsk12.org/
Facebook: https://www.facebook.com/DenverPublicSchools
Instagram: https://www.instagram.com/denverpublicschools
LinkedIn: https://www.linkedin.com/company/denver-public-schools/
YouTube: https://www.youtube.com/DenverPublicSchools
USEFUL INFORMATION
- Click here to see Zoey walking for the first time to get her diploma
- Watch middle school students explain their lingo
- Meet the canines who help with drug detection
- Denver Public Schools Checklist - including Video Tool Links!
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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