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Empowering Every Voice: Authentic Storytelling in Schools with Coty Kuschinsky
Mastering Social Media for Schools
Mastering Social Media for Schools
Empowering Every Voice: Authentic Storytelling in Schools with Coty Kuschinsky
Jan 19, 2026
Episode 302
Andrea Gribble
- Coty Kuschinsky shares how empowering every staff member to be a storyteller has created major pride, connection, and culture at Saginaw ISD.
- “Collective authorship” isn’t just a fancy term - Coty breaks down exactly how it works and how you can make it happen, even if you're a one-person shop.
- Forget perfect photos and polished captions - real, raw moments are what truly resonate. Coty explains why authenticity wins every time.
- You’ll love Coty’s staff recognition strategy, which uses storytelling to shine a light on everyday heroes, and Gallup data proves it’s working!
SPECIAL GUEST
Coty Kuschinsky
Chief of Staff & Communications Director
Saginaw Intermediate School District (ISD), Michigan
Email: ckuschinsky@sisd.cc
LinkedIn: https://www.linkedin.com/in/cotykuschinsky/
Website: https://www.sisd.cc
Facebook: https://www.facebook.com/saginawisd
Instagram: https://www.instagram.com/saginawisd/
USEFUL INFORMATION
- Blog: Accessibility and the New Standards: What School Social Media Managers Need to Know
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
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