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Recruit More Teachers Using Testimonials, Toolkits & Ads with Sara Meredith, APR
Mastering Social Media for Schools
Mastering Social Media for Schools
Recruit More Teachers Using Testimonials, Toolkits & Ads with Sara Meredith, APR
Mar 23, 2026
Episode 311
Andrea Gribble
- Sara Meredith shares how Peoria Unified rebuilt teacher recruitment around research - not guesses - so messaging matched what educators actually value.
- You’ll hear why “pay” wasn’t the main reason staff were leaving and how that insight reshaped their campaign to spotlight coaching, benefits, and growth.
- Get practical ideas you can steal: staff testimonials (“Why Peoria?”), shareable mini-toolkits for employees, and recognition that fuels word-of-mouth.
- Learn what made their paid strategy work (Meta, LinkedIn, Google search + retargeting), how they targeted out-of-state talent, and what success looked like - like 96% teacher retention.
SPECIAL GUEST
Sara Meredith, APR
Public Relations Manager
Peoria Unified School District, Arizona
Email: smeredith@pusd11.net
LinkedIn: https://www.linkedin.com/in/sarajmeredith/
Website: https://peoriaunified.org
Facebook: https://www.facebook.com/peoriaunified
Instagram: https://www.instagram.com/peoriaunified11/
USEFUL INFORMATION
- Check out the entire project on the NSPRA website - Why Peoria Unified?
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
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