1. Discover how Higley Unified School District effectively leverages social media to engage young families in a competitive school choice environment.
2. Learn the video content strategies that drive engagement, including the use of trending audio and authentic storytelling.
3. Get insider tips on tools like CapCut, Canva, and Adobe Rush to create impactful videos—no expensive equipment needed.
4. Understand the importance of meeting your audience where they are and speaking their language to enhance communication and engagement.

SPECIAL GUESTS

Jessica Bautista

Director of Marketing & Public Information

Higley Unified School District, Arizona

Email: jessica.bautista@husd.org 

Twitter: @OurLifeinAZ

Luz Capiral

Marketing Specialist

Higley Unified School District, Arizona

Email: luz.capiral@husd.org 

Website: https://www.husd.org 

Facebook: https://www.facebook.com/HigleyUnifiedSchoolDistrict 

Instagram: https://www.instagram.com/Higley365 

Twitter: https://x.com/HigleyDistrict 

USEFUL INFORMATION

• Job recruitment Reel
• POV Graduation Reel
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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