1. Adam Marcum shares the story behind a feel-good hallway video that captured hearts - and global attention - by simply asking students to “tell me something good.”
   
   
   
2. Want to boost your production value on a budget? Adam reveals the exact setup he used to make this video happen. You’re not going to believe his microphone hack! 
   
   
   
3. The power of student voice shines when there’s trust. Learn how Adam built authentic connections that led to honest, emotional responses. He shares exactly how he filmed this in the school, including how he checked students' social media permissions and made sure they felt comfortable with their responses being shared.
   
   
   
4. Going viral was never the goal, but Adam shares what it taught him about timing, flexibility, and making the most of a once-in-a-career storytelling moment.

SPECIAL GUEST

Adam Marcum

Public Relations & Communications Coordinator

Monroe Local Schools, Ohio

Email: amarcum@monroelocalschools.com 

Website: https://www.monroelocalschools.com/ 

Facebook: https://www.facebook.com/MLSDHomeoftheHornets/ 

Instagram: https://www.instagram.com/monroe_local_schools 

USEFUL INFORMATION

• Adam’s resources and posts shared throughout the episode - Click here.
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

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