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In this video, Rob Beardsley and Craig McGrouther break down how the market cycle has reset and why buyers are becoming far more selective in multifamily investing.

They discuss why “hard to buy” assets are often “easy to sell,” how liquidity matters in changing market conditions, and why location, supply constraints, and newer vintage properties continue to attract the deepest buyer pools.

They also cover leverage, cap rates, appreciation, the S&P 500 comparison, and how today’s multifamily environment has shifted from a “get rich” asset class to more of a “stay rich” strategy.

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