In this week’s episode, Will & Tom are joined by Erin Rothman, the founder & CEO of US-start up, StormSensor.
Listen to Erin talk about:
- Scaling a business, from 8 to 38 employees and recently raising a $12 million Series A round of investment
- How a pivotal moment in her personal life led to a change in direction in her professional life, creating the necessary spark to focus and go on and build her company
- How rather than positioning the company in the “water technology” category, the focus was on providing a climate-tech solution and how this not only helped to attract the right talent and investors but provided a centralised, collective purpose for a young, growing company
- Developing networks in Deerfield, North Miami, Virginia, California and many other locations
- Spotting red flags with investors, the warning signs to look out for and how she likes to theoretically test their fear levels, in incase the going gets really tough.
Plus, hear how one investor told Erin that “that’s not how CEOs should dress” regarding the image of her in a hard hat – the very image on The Stream cover. This is unbelievable, as you will hear from her, and our reaction!
We hope you enjoy the episode!