Chatting with green business guru Joel Makower | S5 Ep.4

Episode four of the Stream is now live! 

This week Will and Tom are delighted to be joined by one and only Joel Makower, chairman and founder of GreenBiz Group.

Joel has been called the “guru of green business practices” by the Associated Press and has spent over 3 decades writing, speaking, advising and influencing companies to align pressing environmental and social issues with business success.

Listen to them chat about:

• Joel's origin story and journey to setting up GreenBiz Group, a media and events company focusing on the intersection of business, technology and sustainability
• The value of content in a world of greenwashing, and questions the expression “Content is King”, rephrasing it as “Context is King” as content has infact become ubiquitous
• How Joel has always been a guiding light for many in the world of sustainability, keeping track of the trends and often cutting through the PR, green hype often spouted out by corporations over the years

And finally looking at what Joel has achieved as an entrepreneur, journalist, events organiser, author, speaker and podcaster has been, and will continue to be a north star for me in the world of water.

Trust us, this is a great episode!

We hope you enjoy!

Special thanks to this season’s sponsor Acciona.

And thanks to our knowledge partners: British Water, WWF, Water Alliance, DCU Water institute, SurplusWater25, Earth and Environmental Science at Berkeley Lab, Water Foundry and Atlantean Media.