This week, Frantz Beznik, Senior Director for Sustainable Innovation, Procter & Gamble and founder of the 50L Home Coalition, joins Will and Tom to talk about Frantz's inspiration behind the 50L Home Coalition after he witnessed Day Zero in Cape Town.
Frantz also gives an insight into his philosophy of abundance, with his goal of making 50 litres feel like 500, the true impact of reducing water use can have and how he wants to make the sustainable, irresistible.
Plus, Will and Tom find out how Frantz drummed up the support of key players, such as the World Economic Forum, in order to get the attention of policymakers, as well as discussing the next stages to create pilot projects, including new builds and retrofitting to existing houses to create the 50 litre home.
And much, much more!
We hope you enjoy the episode!