This week, Pierandrea Quarta, CEO & Founder of REBO, joins Will Sarni and Tom Freyberg to talk about Pierandrea's decade of experience at the multinational, Procter & Gamble and when overseeing the production of a bottle made entirely from plastics found on beaches, it opened his eyes to the plastic pandemic.
He talks about marrying a solution to the plastics challenge with a smart hydration innovation and discusses the experience of raising $250,000 through crowdfunding but how the plastic narrative was not necessarily the key driver that resonated with the first adopters.
Plus, the conversation looks at unconventional partnerships, including with US packaging company Aptar in the early stages of the company and most recently, sports giant Adidas.
And much, much more!
We hope you enjoy!