We're back!
In this week’s episode, Will & Tom are joined by Cody Friesen, the founder of Source - the poster child of the atmospheric water generation, or air to water market.
The Arizona start-up is setting out to do for drinking water what solar panels have done for electricity, namely disrupt the centralised market. His Hydropanel technology takes in sunlight and air to create water from the atmosphere, adding minerals, ozonating and then storing the water for drinking at a later date.
After securing an eye-watering $50 million dollars of investment from BlackRock, he’s under enormous pressure to lead this new market segment against heavy scepticism from seasoned water practitioners that claim it’s an expensive way to generate what they perceive to be low volumes of water.
Cody is not only kickstarting the new season and 2022 but he’s also the first of many guests to who we are awarding WaterPunk status. Those of you who have seen the video version of this podcast on our Youtube channel will have noted the alternative intro.
The WaterPunk badge is for those guests with an even greater bias for action; those who are pushing boundaries to innovate, despite greater headwinds and adversity.
We hope you enjoy the episode!