If you don’t have an offer that sells, you don’t have a business — you have a hobby. Full stop, end of story. Your offer is the most critically important element of your course business, and yet it is so often overlooked in favour of.. well, everything.

Although sliiiightly exaggerated, here are some of the things we see:

❌ “I’ll spend two months creating my course; and then start talking on social media about the number of modules and lessons and then wonder why no-one is buying”.

❌ “I’ll listen to my fave marketing podcast talking about the latest fancy funnel strategy and do THAT, because it must be my funnel that isn’t working”.

❌ “I’ll start investing in Facebook ads, that’ll fix the crickets chirping in my bank account!”.

No, no, no.. and just no.

A great course won’t fix an offer problem (which is so sad, because there are so many epic courses sitting on the shelf that aren’t selling for this very reason!)

A fancy sales strategy won’t fix an offer problem (if people don’t want what you’re putting out there, all of the emails in the world won’t save you).

And, a bucketload of new eyeballs CERTAINLY won’t fix an offer problem (there’s no use in 1000 people seeing your offer if they are the wrong people, it isn’t appealing and you’re not articulating the problem you’re solving).

In today’s podcast episode, we’re breaking down how to craft an irresistible offer that has your perfect fit student banging down your door.. and why it’s the MOST important thing to focus on in your business.

Here are four things to consider when crafting an irresistible offer that sells like hotcakes:

✔️ Market: a killer offer to the wrong market won’t sell.
✔️ Specific Result: the ability to articulate a specific result for your course or program is critical.
✔️ UVP: a crowded market isn’t a bad thing; in fact, it’s evidence of demand.
✔️ Value: notice that we didn’t say ‘price’. 

Full show notes for this episode can be found at
https://thecoursecartel.com/150

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