Lifestyle Business School
Lifestyle Business School — The Podcast is hosted by online business strategist Stevie Dillon. It's dedicated to helping current and aspiring expertise-based online business owners achieve the “Lifestyle Business Sweet Spot”: A simple, leveraged lifestyle business with one to two core offers, high profits, working 5-hour days with a lean, remote team (or no team at all!)
Lifestyle Business School — The Podcast is for new and established course creators, coaches, consultants and online service providers who want the behind the scenes strategy on how to how to package and market your intellectual property to build a lifestyle business where your value is divorced from your time and you can build a business with deep impact — without relentless scale!
Over one million downloads, subscribe and tune in to new episodes every week.
Lifestyle Business School
Marketing Has Changed. Here’s What You MUST Know to Sell Scalable Offers Right Now.
Marketing has changed. If you want to drive the volume and quality of traffic you need to sell your scalable offers in 2025, this is for you.
Side note — this is absolutely NOT for the full-time content creators, and the people who spend their days marketing online for a living. It’s for the people who NEED to understand how this stuff works to build the thing they ACTUALLY DO (without it taking 18,273 hours a week).
Episode Show Notes:
00:45 Understanding the marketing funnel
02:09 The Importance of messaging in marketing
07:10 Building an effective marketing funnel
14:35 Bottom of funnel
22:56 Middle of funnel
27:44 Top of funnel
34:28 Conclusion and Next Steps
PS [🎉 New!] Subscribe to Stevie's Substack for weekly articles and behind the scenes: https://lifestylebusinessschool.substack.com/
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Recommended next episode:
→ Click Power: The One Metric That Could Sink Your Next Launch
Links Mentioned:
→ Traffic Playbook Course: Get the Marketing System for driving the volume and quality of traffic required to sell your scalable offers in 2025.
→ Substack Series on Refining Your Marketing Message (this is a series of five newsletters, it will be updated soon to include marketing messaging, positioning and more)
Want more? Here’s how we can help you:
→ Free Workshop — Create our knowledge-based lifestyle business in 2025
→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.
→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.