Lifestyle Business School
Lifestyle Business School — The Podcast is hosted by online business strategist Stevie Dillon. It's dedicated to helping current and aspiring expertise-based online business owners achieve the “Lifestyle Business Sweet Spot”: A simple, leveraged lifestyle business with one to two core offers, high profits, working 5-hour days with a lean, remote team (or no team at all!)
Lifestyle Business School — The Podcast is for new and established course creators, coaches, consultants and online service providers who want the behind the scenes strategy on how to how to package and market your intellectual property to build a lifestyle business where your value is divorced from your time and you can build a business with deep impact — without relentless scale!
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Lifestyle Business School
Don’t Build Businesses. Build Personal Brand Projects Instead!
This one is aimed squarely at you, my little ‘personal brand-based’ founder darlings — in other words, the current and aspiring content creators, consultants, coaches, freelancers, creatives and knowledge-based founders of the Internet.
Over a series of five podcasts (because brevity ain’t my strong point), I’m going to break down for you everything I know about how to set a personal brand based business for big fun, big freedom and BIG money.
In this episode, we're starting strong 🥃
I'm covering how to set yourself up as a personal brand based business the right way from the start to feed and fuel MULTIPLE, DISTINCT NICHES..
.. in a way that doesn’t bore you to tears, destroy your soul and keep you trapped in a box that feels like the online equivalent to maximum security prison for your happy, creative, multi-passionate little soul.
Episode Show Notes
00:00 The importance of finding your niche
00:34 The cold hard truth about personal branding
01:37 Projects over businesses
02:24 Understanding personal brand-based businesses
04:29 Personal brand-based business vs. traditional business
06:30 What is a personal brand?
08:00 What are business interests?
10:23 Examples of personal brand projects
16:52 Conclusion and next steps
———
Recommended next episode:
→ This is Part One in a series - subscribe to the podcast to get the next one the second it drops!
Links Mentioned:
→ 'Don't Build Businesses! Build Projects!' - Read this article on Substack
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