Lifestyle Business School
Lifestyle Business School — The Podcast is hosted by online business strategist Stevie Dillon. It's dedicated to helping current and aspiring expertise-based online business owners achieve the “Lifestyle Business Sweet Spot”: A simple, leveraged lifestyle business with one to two core offers, high profits, working 5-hour days with a lean, remote team (or no team at all!)
Lifestyle Business School — The Podcast is for new and established course creators, coaches, consultants and online service providers who want the behind the scenes strategy on how to how to package and market your intellectual property to build a lifestyle business where your value is divorced from your time and you can build a business with deep impact — without relentless scale!
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Lifestyle Business School
Three Layers Deep: All Aboard the Niche Train
To stand out and sell — always, but especially in 2025 — you’ve gotta niche.
Happily (especially if you are a personal brand), that DOESN’T mean putting your sweet little multi-passionate self into a box for twenty years and throwing away the key.
But it DOES mean that you should create individual PROJECTS under your personal brand (I talk about that more in part one of this series here) and niche them sufficiently so as to cut through.
How? Choose a market that has in-built demand, and then to go three or four layers deep to specialise within it. In this episode, I show you how.
PS This is Part Two in a five part series to help you set up a personal brand for success. You can view Part One here, and subscribe to the podcasts for the other posts in the series to come!
Episode Shownotes:
00:00 The importance of niching
01:25 Common mistakes in niching
03:06 Stages of business development
09:17 The need for a niche in a crowded market
12:31 Three-step process to effective niching
13:04 Step 1: Choosing a profitable market
17:05 Step 2: Going one layer deeper
18:14 Step 3: Niching by vehicle
25:29 Conclusion and next steps
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Recommended next episode:
→ Part One in the Series: Don't Build Businesses! Build Projects!
Links Mentioned:
→ 'Three Layers Deep! All Aboard the Niche Train' - Read this article on Substack
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