Lifestyle Business School
Lifestyle Business School — The Podcast is hosted by online business strategist Stevie Dillon. It's dedicated to helping current and aspiring expertise-based online business owners achieve the “Lifestyle Business Sweet Spot”: A simple, leveraged lifestyle business with one to two core offers, high profits, working 5-hour days with a lean, remote team (or no team at all!)
Lifestyle Business School — The Podcast is for new and established course creators, coaches, consultants and online service providers who want the behind the scenes strategy on how to how to package and market your intellectual property to build a lifestyle business where your value is divorced from your time and you can build a business with deep impact — without relentless scale!
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Lifestyle Business School
‘You Talkin’ to ME!’ – Market Well to Sell, Sell, Sell
Welcome to Part Three of our five-part series on setting up your personal brand for success!
In this episode, we dive deep into the crucial art of positioning. It's not just about finding a niche; it's about understanding the customer journey, choosing the right market and how marketing and positioning work hand in hand to make your brand irresistible.
You can view Part One and Part Two of this series here, and subscribe to the podcast to be notified when the next part is released.
Ready to turn your niche into a powerhouse brand? Let's dive in!
Episode Shownotes
00:00 Introduction: The importance of positioning
01:09 My journey: From corporate job to social media manager
02:55 The turning point: Bali and beyond
04:08 The biggest mistake: No niche, no market
05:55 The power of positioning
10:05 Understanding the customer journey
14:09 Steps to effective positioning
16:12 Choosing the right market
21:42 Conclusion: position well to sell
22:48 Next steps and further learning
Recommended next episode:
→ Part One in the Series: Don't Build Businesses! Build Projects!
→ Part Two in the Series: Three Layers Deep: All Aboard the Niche Train
Links Mentioned:
→ '‘You Talkin’ to ME!’ – Market Well to Sell, Sell, Sell' - Read this article on Substack
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