Lifestyle Business School
Lifestyle Business School — The Podcast is hosted by online business strategist Stevie Dillon. It's dedicated to helping current and aspiring expertise-based online business owners achieve the “Lifestyle Business Sweet Spot”: A simple, leveraged lifestyle business with one to two core offers, high profits, working 5-hour days with a lean, remote team (or no team at all!)
Lifestyle Business School — The Podcast is for new and established course creators, coaches, consultants and online service providers who want the behind the scenes strategy on how to how to package and market your intellectual property to build a lifestyle business where your value is divorced from your time and you can build a business with deep impact — without relentless scale!
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Lifestyle Business School
Attention on Tap: How to Bake Serious Buzz 🐝 Into Your Personal Brand Based Business
Read this series on Substack: https://lifestylebusinessschool.substack.com/
For your lifestyle business to really SING, there’s one final step in the four part personal brand series – to turn what you’ve conjured up so far and giving it a talkaboutable edge!
Getting this right from the outset is like sprinkling magic fairy dust on your business.
Having a talkaboutable edge to what you do bakes BUZZ right into the very fabric of your business, and makes people stop, sit up and pay attention when you start talking about it.
It also makes everything you do to try to get attention after that point about fifty million times easier.
In this episode, we walk through exactly how to do it:
00:00 Introduction to talkaboutable edge
00:18 Recap of previous episodes
00:50 Defining talkaboutable edge
03:55 Examples of talkaboutable edge
08:30 Steps to create a talkaboutable edge
10:03 Developing thought leadership
16:01 Creating a mission-based business
17:49 Crafting a unique concept
22:07 Infusing your concept into your business
28:30 Conclusion and next steps
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Recommended next episode:
→ Part One (Don’t Build Businesses. Build Personal Brand Projects Instead!): https://lifestylebusiness.school/276
→ Part Two (Three Layers Deep: All Aboard the Niche Train): https://lifestylebusiness.school/277
→ Part Three (‘You Talkin’ to ME !’ – Market Well to Sell, Sell, Sell): https://lifestylebusiness.school/278
→ Part Four (Attention on Tap: How to Bake Serious Buzz 🐝 Into Your Personal Brand Based Business): https://lifestylebusiness.school/279
Links Mentioned:
→ Read this series on Substack: https://lifestylebusinessschool.substack.com/
Want more? Here’s how we can help you:
→ Free Workshop — Create our knowledge-based lifestyle business in 2025
→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.
→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.