Lifestyle Business School
Lifestyle Business School — The Podcast is hosted by online business strategist Stevie Dillon. It's dedicated to helping current and aspiring expertise-based online business owners achieve the “Lifestyle Business Sweet Spot”: A simple, leveraged lifestyle business with one to two core offers, high profits, working 5-hour days with a lean, remote team (or no team at all!)
Lifestyle Business School — The Podcast is for new and established course creators, coaches, consultants and online service providers who want the behind the scenes strategy on how to how to package and market your intellectual property to build a lifestyle business where your value is divorced from your time and you can build a business with deep impact — without relentless scale!
Over one million downloads, subscribe and tune in to new episodes every week.
Lifestyle Business School
Online Business is Changing: How I'm Adapting My Content Strategy to Keep Up
nline business is changing. With the prevalent decrease in the social media engagement, here's three very specific and practical things I'm doing to adapt to the new environment.
- Social Media — invest in your performing content to get more engagement
- Email Marketing — start nurturing your email list
- Role of Podcasting, YouTube and Substack — for the handy top of funnel OR middle of funnel platform
In this episode, I’m breaking down how I’ve traditionally captured it (hello Instagram, podcasting, and email marketing 👋), how much time I’ve been pouring into each platform, and the results I discovered when I did a little audit. Spoiler alert: it wasn’t what I expected.
Episode Shownotes:
00:00 Changes in the online business industry
01:22 Traditional attention channels
03:10 Evaluating channel effectiveness
06:39 Shifts in social engagement
18:43 Revamping email strategies
26:24 The Role of podcasting
34:26 Conclusion and next steps
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Recommended next episode:
→ Ep 271: Are Funnels Dead? No, But Things Are MESSY Right Now (Here’s What to Do About It)
→ Ep 272: Pay Me Attention: How to Grow, Fast.
Want more? Here’s how we can help you:
→ Free Workshop — Create our knowledge-based lifestyle business in 2025
→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.
→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.
Enjoy this content? Follow and subscribe for more:
→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/
→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/
→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool