Pre PS  We've currently waitlisted our Lifestyle Business School program and we'll be reopening soon. Join the waitlist here if you want to get updated on the best deal and the special VIP bonuses soon as we re-open doors.

Last episode I talked about some of the cons of having a membership site as your offer. 

Now, let's switch sides and talk about the pros of building a membership site. 

And, when you go into it with realistic expectations - there are many! 

I do think it's important to start with the cons however, because they aren't usually considered and it's the reason people become disillusioned and give up. 

Memberships can be magical - with some big ifs and buts. 

They can be magical 🪄... IF:

You are willing to do the work (because, it's WORK - and a lot of it); 

You have the mental fortitude to deal pragmatically with cancellations; 

You have a spirit of optimisation and genuinely want to improve and be of service; 

You have an understanding of numbers and a willingness to learn more advanced concepts, memberships: 

And, your offer suits it. 

If you've ticked yes to all of the above, memberships can over time become a fairly lucrative money making machine. 

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Pre PS  We've currently waitlisted our Lifestyle Business School program and we'll be reopening soon. Join the waitlist here if you want to get updated on the best deal and the special VIP bonuses soon as we re-open doors.

Should you create a membership site? 

So often, it's sold as the ultimate dream:

"Create a membership site and you too can enjoy recurring revenue - forever", they say. 

Which is kind of true.

Only, it also comes with a very, very big asterisk:

Memberships are one of the most advanced, psychologically trying, long-game, difficult leveraged business models out there. 

And, no-one is sharing THAT when they are selling the dream. 

In October 2023, I launched my very own online membership site. 

Believe me when I say that I have aged 26 Internet years in the months since (just kidding - kind of).

Here's the truth though: 

They are no joke, and this is coming from someone with six years in the online business space, experience in every leveraged business model under the sun, an advanced understanding of data and advanced marketing concepts  and serious grit and resilience. 

Cliff notes, though: I am a sucker for punishment and I actually enjoy the game of it.

But, honestly? 

I think I'd be in the minority here. It's kind of like an Ultra Marathon runner: 

It takes a special breed to want to put yourself through it, but it's worthwhile if you have what it takes, you're willing to play the long game and you're up for the task 😅. 

If you're finding yourself wondering "should I create a membership site?", I want to share with you the cold, hard truth about running a membership site based on my own personal experience. 

Take from it what you will. My hope is that it will help you go into this model with eyes wide open, because misaligned expectations is the ultimate dream killer. 

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I am taking a short break of one to two weeks from new podcast episodes. Here’s a ‘best of’ episode from the vault until I’m back!

Last year, I spent in excess of about $35,000 on a huge rebrand. 

The thought process was this —> 

I want to build a company. 

I have a team and I don’t want it to feel like it’s just about me. 

Stevie Says Social no longer aligned. 

And, at the time, all of those things were true. 

Still are, really. 

But over the subsequent months, my thoughts on how I want to position my business and personal brand shifted slightly AGAIN, and so in today’s podcast episode I want to share some of that nuance with you in case it serves you also. 

As with ALL decisions in business, there is no “universal truth” when it comes to these things, only ever what serves YOU and the goals you have. 

And here, right now, are my thoughts (and upcoming shifts) in terms of what serves ME and this small + mighty business in this moment.

In this podcast episode we discuss:
✔️ Bringing My Personal Brand Back to Life
✔️ Exit Businesses v Lifestyle Businesses
✔️ Projects v Businesses
✔️ A Personal Brand is the Most Important Superpower You Have Online
✔️ So, What’s Changing? 
✔️ And More!

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📝 Download our FREE 26 Page Expertise-Based Business Diagnostic:
Get clarity on what to work on first or next. Click here to get it for free.

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Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join the waitlist today.

📲 Instagram:
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How do you create an online course that sells right now?

The truth is that times have changed, and what worked even just a few years ago no longer does. 

The online course market is maturing, and with the growth many are starting to wonder:

"Are people still buying online courses?"

Here's my two cents: 

Yes they absolutely are, but it’s uneven at the moment.

Some people are killing it and some are finding it tough. 

If you're wondering how you can create an online course that sells right now, here are seven things to keep in mind. 

1. Cultivate Trust and Authority

2. Contracts Create Friction

3. Creating an Online Course That Sells Requires Transparency

4. New Offers Require Time in the Market

5. Positioning is Everything

6. Risk Reversal is Extra Helpful

7. Trust and an Irresistible Offer Are King and Queen Right Now

Want more?

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📝 Download our FREE 26 Page Expertise-Based Business Diagnostic:
Get clarity on what to work on first or next. Click here to get it for free.

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Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join the waitlist today.

📲 Instagram:
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In 2007, I spent six weeks in a hostel in the middle of Guatemala just “because”.

Truly, I’d never felt so free.

The two years prior had been spent working like a donkey, with good people but in a field I hated.

The endgame? Admission to the Supreme Course of Queensland as a lawyer.

It was an accolade I spent 7 years working towards..

Only to quit, 6-weeks to the day later.

And so, there I found myself in a computer shop in Puerto Escondido, Mexico, on a steaming April afternoon checking my emails when my brothers friend messaged us on Facebook.

“Wanna come visit?” – he wrote, “I’m just down the road in Guatemala!”

We looked at each other.

Of course we would. It wasn’t even a QUESTION.

We were free. The world was our oyster. And we could do anything, be anyone, go anywhere!

And so it came to be that I ended up spending the best, most carefree, most FUN 6-weeks of my life living out of a backpack in a dingy hostel dorm room in Antigua.

Acutely aware that I had opted out of life for a little minute, and feeling grateful as heck for it.

Five years later, I started my online business chasing that kind of freedom again.

And on the surface, the promise of it all felt..  intoxicating.

Time freedom – to work when I wanted!

Location freedom – to go back to Central America, or London, or ANYWHERE BUT HERE!

Financial freedom – to make more than a doctors wages working on the goddamn INTERNET!

I wanted it.

The sense of adventure.

The possibility.

The wonder that came from not knowing what would come next.

The Tuesday afternoons spent outside (and not in an air-conditioned cubicle)

ALL OF IT.

🍊 Rinse and Repeat has just been added to Lifestyle Business School!  This is the ultimate collection of every live launch and promotion under the sun. Join now for $149/m. 

Want more?

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📝 Download our FREE 26 Page Expertise-Based Business Diagnostic:
Get clarity on what to work on first or next. Click here to get it for free.

🎓Join Lifestyle Business School:
Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join the waitlist today.

📲 Instagram:
Follow Stevie on Instagram at https://www.instagram.com/steviedillon_...