I am taking a short break of one to two weeks from new podcast episodes. Here’s a ‘best of’ episode from the vault until I’m back!

Last year, I spent in excess of about $35,000 on a huge rebrand. 

The thought process was this —> 

I want to build a company. 

I have a team and I don’t want it to feel like it’s just about me. 

Stevie Says Social no longer aligned. 

And, at the time, all of those things were true. 

Still are, really. 

But over the subsequent months, my thoughts on how I want to position my business and personal brand shifted slightly AGAIN, and so in today’s podcast episode I want to share some of that nuance with you in case it serves you also. 

As with ALL decisions in business, there is no “universal truth” when it comes to these things, only ever what serves YOU and the goals you have. 

And here, right now, are my thoughts (and upcoming shifts) in terms of what serves ME and this small + mighty business in this moment.

In this podcast episode we discuss:
✔️ Bringing My Personal Brand Back to Life
✔️ Exit Businesses v Lifestyle Businesses
✔️ Projects v Businesses
✔️ A Personal Brand is the Most Important Superpower You Have Online
✔️ So, What’s Changing? 
✔️ And More!

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🎧 Subscribe to the Podcast:
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📝 Download our FREE 26 Page Expertise-Based Business Diagnostic:
Get clarity on what to work on first or next. Click here to get it for free.

🎓Join Lifestyle Business School:
Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.

📲 Instagram:
Follow Stevie on Instagram at https://www.instagram.com/steviedillon_

How do you create an online course that sells right now?

The truth is that times have changed, and what worked even just a few years ago no longer does. 

The online course market is maturing, and with the growth many are starting to wonder:

"Are people still buying online courses?"

Here's my two cents: 

Yes they absolutely are, but it’s uneven at the moment.

Some people are killing it and some are finding it tough. 

If you're wondering how you can create an online course that sells right now, here are seven things to keep in mind. 

1. Cultivate Trust and Authority

2. Contracts Create Friction

3. Creating an Online Course That Sells Requires Transparency

4. New Offers Require Time in the Market

5. Positioning is Everything

6. Risk Reversal is Extra Helpful

7. Trust and an Irresistible Offer Are King and Queen Right Now

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For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.

🎧 Subscribe to the Podcast:
With 1m downloads, make sure you hit the follow/subscribe button right now.

📝 Download our FREE 26 Page Expertise-Based Business Diagnostic:
Get clarity on what to work on first or next. Click here to get it for free.

🎓Join Lifestyle Business School:
Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.

📲 Instagram:
Follow Stevie on Instagram at https://www.instagram.com/steviedillon_

In 2007, I spent six weeks in a hostel in the middle of Guatemala just “because”.

Truly, I’d never felt so free.

The two years prior had been spent working like a donkey, with good people but in a field I hated.

The endgame? Admission to the Supreme Course of Queensland as a lawyer.

It was an accolade I spent 7 years working towards..

Only to quit, 6-weeks to the day later.

And so, there I found myself in a computer shop in Puerto Escondido, Mexico, on a steaming April afternoon checking my emails when my brothers friend messaged us on Facebook.

“Wanna come visit?” – he wrote, “I’m just down the road in Guatemala!”

We looked at each other.

Of course we would. It wasn’t even a QUESTION.

We were free. The world was our oyster. And we could do anything, be anyone, go anywhere!

And so it came to be that I ended up spending the best, most carefree, most FUN 6-weeks of my life living out of a backpack in a dingy hostel dorm room in Antigua.

Acutely aware that I had opted out of life for a little minute, and feeling grateful as heck for it.

Five years later, I started my online business chasing that kind of freedom again.

And on the surface, the promise of it all felt..  intoxicating.

Time freedom – to work when I wanted!

Location freedom – to go back to Central America, or London, or ANYWHERE BUT HERE!

Financial freedom – to make more than a doctors wages working on the goddamn INTERNET!

I wanted it.

The sense of adventure.

The possibility.

The wonder that came from not knowing what would come next.

The Tuesday afternoons spent outside (and not in an air-conditioned cubicle)

ALL OF IT.

🍊 Rinse and Repeat has just been added to Lifestyle Business School!  This is the ultimate collection of every live launch and promotion under the sun. Join now for $149/m. 

Want more?

📫 Subscribe to the Newsletter:
For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.

🎧 Subscribe to the Podcast:
With 1m downloads, make sure you hit the follow/subscribe button right now.

📝 Download our FREE 26 Page Expertise-Based Business Diagnostic:
Get clarity on what to work on first or next. Click here to get it for free.

🎓Join Lifestyle Business School:
Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.

📲 Instagram:
Follow Stevie on Instagram at https://www.instagram.com/steviedillon_

🍑 Rinse and Repeat has just been added to Lifestyle Business School!  This is the ultimate collection of every live launch and promotion under the sun. Join now for $149/m. 

I’ve had 17,400 Instagram followers for YEARS now.

Sure, it tracks up a bit.

Down a bit.

But overall, it HOVERS around that number 🛸

Same with my trusty email list.

A few subscribers up.. then a few down.. and repeat.

But, what can I REALLY expect?

I HAVEN’T TAKEN AUDIENCE GROWTH SERIOUSLY SINCE 2017.

In 2023 though, I changed my business model.

I gained clarity on my founder type and ditched the big, stressful business to to intentionally go back to my creator roots.

Here’s why:

In November 2022, I turned 40.

And let me tell YOU:

There’s something about turning 40 that puts everything into perspective.

It makes you realise that you are not, in fact, immortal.

That “later in life” has actually come WAY FASTER THAN YOU THOUGHT IT WOULD.

It helped me – in the best possible way –  to define my dreams and what I REALLY wanted to do with the increasingly limited time I have left.

Here’s what I realised in the process:

That I was really, really proud of what I’d achieved in the 7 years prior since I’d started my business.

.. Even though I was a late bloomer.

.. Even though I’d spent FAR TOO MUCH of my life *ahem my twenties into my early thirties* waiting for the weekend and losing myself in happy hour.

.. And even though I’d veered a little off course in building the wrong model for me.

With every misstep, I’d had the tenacity, courage and clarity to course correct and keep chasing after my dreams.

And ALSO?

I realised that I was in NO WAY DONE YET.

That in many ways, I was just getting started.

 And if YOUR dream is to build a lifestyle business, Lifestyle Business School is the thing I have personally built to help you get there.

Want more?

📫 Subscribe to the Newsletter:
For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.

🎧 Subscribe to the Podcast:
With 1m downloads, make sure you hit the follow/subscribe button right now.

📝 Download our FREE 26 Page Expertise-Based Business Diagnostic:
Get clarity on what to work on first or next. Click here to get it for free.

🎓Join Lifestyle Business School:
Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.

📲 Instagram:
Follow Stevie on Instagram at https://www.instagram.com/steviedillon_

I don’t care about leaving money on the table. 

I don’t care about “maximising” my revenue” or getting the “most” out of every day. 

Here’s what I do care about: 

Spend Tuesday mornings at a 10am Pilates class. Stuffing around making labels for my new spice racks just because. Googling cool new hair-dos for my little girl. Sitting on the floor with her at 2pm on a Friday, playing hairdressers.

I care about travel. I care so much about travel. I care about renting a month-long Airbnb in Norway just because. And getting a van, and traveling around the English countryside stopping at every cute pub along the way. I care about driving down the California coast. Showing my kids Hearst Castle. Visiting Old Town Ibiza, and sipping Sangria at 10pm on a hot August evening. 

I care about feeling free – really, truly free. Waking up on a Monday and relishing the week ahead. Spending the morning sitting in a cafe, writing for three hours over two half-strength cappuccinos. And never again sitting in  an air-conditioned cubicle with no natural sunlight, taking orders from a girl called Samantha and waiting for Friday. 

I care about life. 

And living it, unconventionally and messily.

And having fun. 

And being the poster girl for living free. 

And above all? 

After building a $2.5m business to the ground in the name of wild alignment, NOT sacrificing all of that at the altar of some arbitrary revenue goal that won’t even give me more of what I want. 

That’s why I have the business I (now) do. 

And the values I (now) have. 

And it’s why I’m now so passionate about sharing with others my ethos for building a simple, highly profitable one-person + a tiny team style business to the Lifestyle Business Sweet Spot ®

In this week's podcast, I'll be sharing with you the Seven Commandments of Building a Business to the Lifestyle Business Sweet Spot.

Want more?

📫 Subscribe to the Newsletter:
For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.

🎧 Subscribe to the Podcast:
With 1m downloads, make sure you hit the follow/subscribe button right now.

📝 Download our FREE 26 Page Expertise-Based Business Diagnostic:
Get clarity on what to work on first or next. Click here to get it for free.

🎓Join Lifestyle Business School:
Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today.

📲 Instagram:
Follow Stevie on Instagram at https://www.instagram.com/steviedillon_