I hate when my fave podcasters go AWOL, so here's a little update and a few things I wanted to share! I'll be back on the podcast airwaves in July - will you miss me? Send me a DM on Instagram if there is something in this episode that resonated (@steviedillon_). 

See you soon!

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

nline business is changing. With the prevalent decrease in the social media engagement, here's three very specific and practical things I'm doing to adapt to the new environment.

1. Social Media — invest in your performing content to get more engagement
2. Email Marketing — start nurturing your email list
3. Role of Podcasting, YouTube and Substack — for the handy top of funnel OR middle of funnel platform

In this episode, I’m breaking down how I’ve traditionally captured it (hello Instagram, podcasting, and email marketing 👋), how much time I’ve been pouring into each platform, and the results I discovered when I did a little audit. Spoiler alert: it wasn’t what I expected.

Episode Shownotes:

00:00 Changes in the online business industry
01:22 Traditional attention channels
03:10 Evaluating channel effectiveness
06:39 Shifts in social engagement
18:43 Revamping email strategies
26:24 The Role of podcasting
34:26 Conclusion and next steps    

———

Recommended next episode: 

→ Ep 271: Are Funnels Dead? No, But Things Are MESSY Right Now (Here’s What to Do About It)

→ Ep 272: Pay Me Attention: How to Grow, Fast.

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

I haven't launched anything for nine months. I have been dark on social media, and I have only sporadically appeared on this podcast. So you might be wondering - Stevie, where have you been? What have you been doing and what is coming next? And if you have, you're gonna love today's podcast episode.

And if you haven't, then this is the episode that you didn't even know that you wanted!

Episode Shownotes:

00:00 Introduction and where I've been
00:52 The concept of seasons in business
05:16 Rediscovering myself: music and reading
07:35 The power of domino habits
13:27 Balancing business and parenthood
17:13 Clarifying my mission and future goals
24:02 Conclusion and final thoughts

———

Recommended next episode: 

→ Ep 250: I’ve Worked 5 Hours a Week Since March. Here’s How.

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

Read this series on Substack: https://lifestylebusinessschool.substack.com/

For your lifestyle business to really SING, there’s one final step in the four part personal brand series – to turn what you’ve conjured up so far and giving it a talkaboutable edge!

Getting this right from the outset is like sprinkling magic fairy dust on your business.

Having a talkaboutable edge to what you do bakes BUZZ right into the very fabric of your business, and makes people stop, sit up and pay attention when you start talking about it.

It also makes everything you do to try to get attention after that point about fifty million times easier.

In this episode, we walk through exactly how to do it: 

00:00 Introduction to talkaboutable edge
00:18 Recap of previous episodes
00:50 Defining talkaboutable edge
03:55 Examples of talkaboutable edge
08:30 Steps to create a talkaboutable edge
10:03 Developing thought leadership
16:01 Creating a mission-based business
17:49 Crafting a unique concept
22:07 Infusing your concept into your business
28:30 Conclusion and next steps

———

Recommended next episode: 

→ Part One (Don’t Build Businesses. Build Personal Brand Projects Instead!): https://lifestylebusiness.school/276

→ Part Two (Three Layers Deep: All Aboard the Niche Train): https://lifestylebusiness.school/277

→ Part Three (‘You Talkin’ to ME !’ – Market Well to Sell, Sell, Sell): https://lifestylebusiness.school/278

→ Part Four (Attention on Tap: How to Bake Serious Buzz 🐝 Into Your Personal Brand Based Business): https://lifestylebusiness.school/279

Links Mentioned: 

→ Read this series on Substack: https://lifestylebusinessschool.substack.com/

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

Welcome to Part Three of our five-part series on setting up your personal brand for success! 

In this episode, we dive deep into the crucial art of positioning. It's not just about finding a niche; it's about understanding the customer journey, choosing the right market and how marketing and positioning work hand in hand to make your brand irresistible.

You can view Part One and Part Two of this series here,  and subscribe to the podcast to be notified when the next part is released.

Ready to turn your niche into a powerhouse brand? Let's dive in!

Episode Shownotes

00:00 Introduction: The importance of positioning
01:09 My journey: From corporate job to social media manager
02:55 The turning point: Bali and beyond
04:08 The biggest mistake: No niche, no market
05:55 The power of positioning
10:05 Understanding the customer journey
14:09 Steps to effective positioning
16:12 Choosing the right market
21:42 Conclusion: position well to sell
22:48 Next steps and further learning

Recommended next episode: 

→ Part One in the Series: Don't Build Businesses! Build Projects!

→ Part Two in the Series: Three Layers Deep: All Aboard the Niche Train

Links Mentioned: 

→ '‘You Talkin’ to ME!’ – Market Well to Sell, Sell, Sell' - Read this article on Substack

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool